Beginner's Guide to SEO
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Some very basic things about SEO. This is the side that I made for my speaking in the GDG(Google Developer Group) Devfest event in Phnom Penh 2016.
Beginner's Guide to SEO
- 1. Beginners Guide to SEO Sereyboth Yorn Co-Foudner @ ThemeCountry ( https://themecountry.com/ ) http://sereyboth.com
- 2. What is SEO? SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, search results on search engines. Source: http://searchengineland.com/
- 3. Why do We need SEO?
- 4. Which Search Engine to Optimize for?
- 5. How does Search Engine Work? Search engine like Google, Bing .. send bot to crawl all the website on the internet , every day every seconds via Link. They try to learn and understand what every page/URL on on the internet is about and index them into their database They evaluate and score each page based on their own complex algorithm and rank only the best pages to the top of their search result (SERP) to any specific keyword that user search.
- 6. 3 Steps to SEO Success Planning (Keyword research & Content planning) Build your website & On-page Optimization (On-page SEO) Doing Off-page SEO
- 7. Keyword Research Search for Good keywords in your niches Define Good, low competition Keyword, easy to rank and compete You can use tool like Google Keyword planner https://adwords.google.com/KeywordPlanner SemRush https://www.semrush.com Longtail Pro https://longtailpro.com/
- 10. Content Planning Create relevant and information--rich content (article, image, video..) Unique (No duplicate content from other websites)
- 11. On-Page SEO What are things in On-Page SEO? Title, Meta tag Heading (h1, h2 ..) Content User experience & Bounce rate
- 12. On-Page SEO - Title & Meta Tag Title Meta Description
- 13. On-Page SEO - Title & Meta Tag (Cont.)
- 14. On-Page SEO - Title & Meta Tag (Cont.) Title & Meta Tag Best Practise Title should be less than 70 Characters HTML Code : <title> .. </title> Meta description should be between 140 to 170 characters HTML Code : <meta name="description" content="............." />
- 15. On-Page SEO - Heading Heading 1
- 16. On-Page SEO - Content Heading 3 Image Text
- 17. On-Page SEO - User Experience Beautiful Site Design & Structure Font ,Font Size Responsive (Adapt to any screen size) High Quality Content - Provide Value to Reader Text , Images & Videos Link to other relevant page/information
- 18. Off Page SEO What are things in Off-Page SEO? Incoming Link (Backlink) Social Signal (Social share)
- 19. Off Page SEO - Backlink http://things.gnod.com/laptops/
- 20. Off Page SEO - Backlink How to get Backlink for your websites? Create High Quality Content and Get Linked Naturally from other website/webmaster (as Recommended by Google) Link Building (Semi-Blackhat) Buying Link (Google Warning, Blackhat Method)
- 21. Off Page SEO - Backlink (Link Building) Web 2.0 Backlink (Blogspot, Wordpress.org, Weebly, Tumblr) Profile Backlinks (際際滷share, Youtube Channel, Twitter Profile, Goodread) .. Guest Post, Article Directory Web directory Social Bookmarking Social Sharing (G+, Pinterest, Facebook Page, Twitter, Scoop.it) Blog Comment
- 22. Off Page SEO - Backlink (Link Building)
- 23. Off Page SEO - Backlink - What make a Good link Link from trusted domain (High Domain Metric: DA, PA) Link on page with no too many other outbund links Not easily acquired
- 24. ? Q & A