behavior of consumer on advertisement of Axis bank
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This 3 sentence summary provides the high level information from the document: Axis Bank conducted a consumer behavior study on their advertisements in 2015-2016 which was submitted by an MBA student Riya Jain to her professor Mr. Abhinav Nigam at Banasthali University's Faculty of Management Studies department to analyze the effectiveness of their tagline "Badhti ka naam Zindagi".
behavior of consumer on advertisement of Axis bank
- 1. BANASTHALI UNIVERASITY 2015-2016 CONSUMER BEHAVIOR STUDY ON THE ADVERTISEMENT OF AXIS BANK badhti ka naam jaindgi¡ Submitted to- Submitted by- Mr. Abhinav Nigam Riya Jain (Assistant professor) (MBA 1st year) FMS ¨CWisdom ROLL No-9787