際際滷

際際滷Share a Scribd company logo
Behavioral
   Bias
will cause
   Brain
 Blunders
  Presented
      by
 Russell White
What is a Behavioral Bias?
 A replicable pattern
     in perceptual
distortion, inaccurate
judgment, or illogical
  interpretation that
we anchor actions to.

    Or what we call

RussellWhite.com 息 2012
Poor Judgment
RussellWhite.com 息 2012
Being Overconfident




RussellWhite.com 息 2012
Looking for the Negative

                              For
                          many, nega
                              tive
                          thinking is
                                a
                          habit, whic
                            h over
                          time, beco
RussellWhite.com 息 2012     mes an
Hindsight




RussellWhite.com 息 2012
The Blind
       Spot


  Im so pretty.

RussellWhite.com 息 2012
Comfort with the Familiar

                          We tend to
                            stay with
                             what is
                          comfortable
                            and avoid
                           trying new
                              things
RussellWhite.com 息 2012
Regret Avoidance




RussellWhite.com 息 2012
Over-exaggerations
Dang pilot




                           Self-Attribution
                              What goes well I
                                       caused.
                             What went wrong
RussellWhite.com 息 2012
                          someone else caused.
Extrapolation

                           What happened
                             previously is
                               what will
                            happen next



RussellWhite.com 息 2012
RussellWhite.com 息 2012   Not necessarily
Then again not everything
    newer is necessarily better




RussellWhite.com 息 2012
Act More Logically




               Not as Emotionally
RussellWhite.com 息 2012
Recognize Behavioral Bias Triggers
             During
           Uncertainty




RussellWhite.com 息 2012
Stay Away From the News

                            News
                          providers
                           feed on
                          behavioral
                             bias

RussellWhite.com 息 2012
Define Your Risk Reward Zone
RussellWhite.com 息 2012
Involve Others in
            Meaningful Decisions




RussellWhite.com 息 2012
803-831-7600
             Russell@RussellWhite.com

                 RussellWhite.com



   Russell J. White, president of Pinnacle
    Solutions, is one of Americas leading
       authorities on business in the new
                      economy. He is an
         author, consultant, international
         speaker, and business expert on
    leadership and strategies for success
                    in the new economy.
RussellWhite.com 息 2012

More Related Content

Behavioral Bias will cause Brain Blunders