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Being a *** Designer
NAMASTE
Thank you to be here this evening
HELLOguys
BE A
**DESIGNER
BE A
**DESIGNER
Now is your turn
BE AN
DESIGNER
ADVANCED
BE A
DESIGNER
COOL
BE A
DESIGNER
VISIONARY
BE A
DESIGNER
DISRUPTIVE
Being a *** Designer
YOUR SUCCESS COMES OUT
FROM YOUR COMPANY
CULTURE
CULTURE /?k?lCH?r/
Source: Wikipedia
[…] the art and other manifestation of
human intellectual achievement regarded
collectively […]
CULTURE /?k?lCH?r/
[…] the art and other manifestation of
human intellectual achievement regarded
collectively […]
Source: Wikipedia
YOU
[…] the art and other manifestation of
human intellectual achievement regarded
collectively […]
YOUR COMPANY
[…] the art and other manifestation of
human intellectual achievement regarded
collectively […]
COMPETITIVE
COMPLEX
ENGAGING
DYNAMIC
YOU WILL
SURVIVE
KNOW YOUR
COMPANY
SHARECOMPETITION
Being a *** Designer
TITLE ≠ RANK
IT’S NOT NEGATIVE DUDE!
It’s an Human Behaviour
CAPACITY
KNOW YOUR
AUDIENCE
HUMANSThey are not able to change often
ADJUSTYour stakeholders
INFLUENTIAL
NOT INFLUENTIAL
SUPPORTIVEANTAGONIST
EDUCATE
LOCATE
PROMOTE
FEED
INFLUENTIAL
NOT INFLUENTIAL
SUPPORTIVEANTAGONIST
KNOW YOUR
YOURSELF
HEY DUDE?
THERE IS A BAD NEWS
DESIGNERS ARE
PAIN IN THE ASS
Peter Merholz
DEVELOPERS ARE
PAIN IN THE ASS
Me, this evening
IF YOU WANT TO
CHANGE THE WAY
OF BEING
YOU HAVE TO
CHANGE THE WAY
OF DOING
LIVING LIFE THROUGH
FEAR IS SURVIVING
ITALIANS ARE GOOD ?
AT COMPLAINING
WTF??
Fonte: Gettyimages
CULTURE =
BEHAVIOUR
TIME
since 2012 we try to develop
a design culture
inside our company, with the board and
with our “champions”
WE ARE WHAT WE DO.
Our habits connects what we think we are and
what our company sees us.
CULTURE =
HABITS
TIME
THE RULE OF 7 HABITS
Plus minus 2? No, no.
We needs all these habits.
Habits #1
EMPATHY
Habits #2
VULNERABILITY
Habits #3
CURIOSITY
Habits #4
HUMILITY
Habits #5
FLEXIBILITY
Habits #6
INTEGRITY
Habits #7
AUDACITY
守破離Shu ha ri
守Shu
"protect", "obey"—traditional wisdom—learning fundamentals,
techniques,?heuristics, proverbs
破Ha
"detach", "digress"—breaking with tradition—detachment from the
illusions of self
離Ri
"leave", "separate"—transcendence—transcending the physical
http://bit.ly/nufra-books
SOME BOOKS
Francesco Casale
User Experience Manager & Team Leader - Accenture Digital
twitter: @nuguerrilla
email: francesco.casale@intesys.it
http://bit.ly/nufra-books

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Being a *** Designer