Belfiore, logo design

Mar 17, 20200 likes35 views

Emanuele Sangalli

Progettazione del marchio per l'azienda agro alimentare Belfiore.

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Belfiore, logo design

1. Emanuele Sangalli VISUAL DESIGNER / ART DIRECTOR B E L F I O R E L O G O D E S I G N

2. • Belfiore è un’azienda nata nel 1825 che segue direttamente ogni fase della produzione agroindustriale. • I prodotti Belfiore sono quattro: Fagioli Borlotti, Mais super dolce, Mais tradizionale e Piselli • I prodotti Belfiore sono genuini e naturali: utilizzano acqua, sale marino e zucchero (solo nel mais) • Per progettare il logo il cliente ha richiesto l’utilizzo della forma di un rombo per richiamare il logo Dafal (azienda Madre) Belfiore in breve: • Genuino, Naturale • No OGM I prodotti Belfiore sono strettamente legati alla terra, la richiesta del cliente è di utilizzare un elemento iconografico che rappresenti la terra. BRIE F I NG

3. A livello cromatico il denominatore comune è il colore verde, presente in tutte le piante . Occorre evidenziare come sia interessante lo sviluppo di una forma verticale per il marchio, fondamentale per ricordare la piante vera e propria. Dopo un’analisi dei vari fiori delle piante, la scelta di utilizzare una forma che potesse richiamare un fiore è stata scartata: c’è troppa differenza tra i fiori delle varie piante, quindi trovare una coerenza visiva risulta difficile. Per creare il marchio, l’idea è quella di unire la forma del rombo ad una foglia, per creare una nuova forma. Il rombo è un elemento dal forte valore simbolico per il cliente, in quanto richiama Dafal (l’azienda “madre”). La foglia invece, è un elemento iconico che rimanda alle piante, alla natura e di conseguenza alla terra. CON C E P T 1. FIORE 2. FOGLIA 3.FOGLIA PIEGATA 4. FOGLIA PIEGATA SENZA DETTAGLI

4. VISUAL CO NCEPT + =

8. ESEMP I O TEXTURE

9. M O D E L L I D I M O S T R AT I V I

13. Emanuele Sangalli www.linkedin.com/in/sangalliemanuele G R A Z I E D E L L ’ AT T E N Z I O N E

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Belfiore, logo design

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Belfiore, logo design