Belgian Ad School 2014
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The document discusses applying agile principles and frameworks like Scrum to creative projects and agencies. It introduces concepts like Minimum Viable Products, iterative development with build-measure-learn cycles, and user stories. Scrum roles, ceremonies, artifacts and values are explained in the context of using agile for advertising, design work, and other creative endeavors.
Belgian Ad School 2014
- 1. lean & agile bas 2014 @bartvermijlen
- 3. lego game
- 7. MVP (Minimum Viable Product) Build -> Measure -> Learn Hypothesis Test for Value & Growth Pivot
- 8. advertising?
- 9. Mindtunes
- 15. @bartvermijlen
- 17. How to apply agile to projects in creative agencies?
- 18. waterfall phase-gate creation design production http://www.flickr.com/photos/cluczkow/8650038393/
- 19. waterfall phase-gate creation design http://www.flickr.com/photos/cluczkow/8650038393/ pro du cti on
- 20. agile iterative creation design production creation design production creation design production creation design production
- 21. recap: ¡ñ advertising = complex ¡ñ build/measure/learn to PROBE ¡ñ iterations
- 23. Getting Started with Agile. User Stories
- 24. Twitter Example
- 27. Scrum
- 29. timeboxes ¡ñ sprint planning ¡ñ daily scrum ¡ñ sprint review ¡ñ sprint retrospective roles ¡ñ team ¡ñ product owner ¡ñ scrum master artefacts ¡ñ backlog ¡ñ scrum board ¡ñ burndown
- 34. Scrum for Rock Bands
- 35. Values? - transparency - inspection - adaptation - TRUST
- 38. What¡¯s In It for You?
- 39. What¡¯s In It for You?
- 40. retrospective