This document discusses social media usage in Belgium. It notes that the top sites in Belgium are Google, Facebook, YouTube, Wikipedia and LinkedIn. It states that 16% of Belgians use smartphones, engagement with brands is lower than the US, and 81% of Belgians use the internet. For a college student in Belgium, the most used site would be Facebook for status updates, photos, and messaging, or Netlog which is used for blogging, photos, and gaming. Netlog has features like email, guestbooks, photos, news, blogging, gaming and dating. Businesses in Belgium use sites like Netlog for advertising, pages, apps, and bots. Journalism in Belgium incorporates sites like Netlog
2. What roles do social media play in the
country you have studied?
What sites are most popular in that
country?
3. Top Ten Most Visited Sites
1. Google (google.be)
2. Facebook
3. Google (google.com)
4. Youtube
5. Windows Live
6. Wikipedia
7. LinkedIn
8. Yahoo
9. Twitter
10. Het Laatste Nieuws (http://www.hln.be/)
4. Major differences in media
16% smart phone use (50% US)
Lower brand following
81% internet use (78% US)
5. If you were a college student in that country,
what site would you use most, and why?
Most visited: Facebook (2), Netlog (148)
Uses:
Facebook: Status updates, photo sharing, news, gaming,
messaging, etc
Netlog: Blogging, guestbooking, photo sharing, news,
gaming, dating
Audience:
Facebook: 18-34, students
Netlog: 35-64, with kids
6. Focusing on a single site, what are its key
features and benefits?
Email
Guestbooking
Photo sharing
News
Blogging
Gaming
Dating
International
8. How is your selected international site used
by businesses in that country?
Targeted advertising
Business pages
Application developers
Games
Bots
9. How is your selected site used for journalism
in that country?
History of sharing
Blog posts