Bell curve-telugu-film-industry
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The document discusses changes in the Telugu film industry in India, noting that blockbuster hits now have 1500-2000 prints and run successfully, compared to older films that may have run for 100 days but with fewer prints. It also notes that digital cinema, multiplex growth, advanced marketing, and higher ticket prices have driven industry changes, allowing for wider initial releases of successful films.
Bell curve-telugu-film-industry
- 1. Changing Dynamics in the Film Industry : Shortening of release windows: Box Office hit in a typical Telugu movie in Tollywood(Telugu Movie Industry) is about a movie running successfully with more than 1500-2000 prints than a movie running for 100 days with a few prints. No of Prints 1500- 2000 1st week 2nd week 3rd 15th week Advent of digital cinema, growth of multiplexes, smart pre-release marketing and increased per-ticket realization have been the key drivers for the industry. Source : From my forthcoming e-book : Chapter - Impact of disruptive innovation in Media and Entertainment Industry in India. Adapted from Everett Rogerss classic bell curve for the Telugu Film Industry