![[Kelley Frank] Social Media Management Deck (1)](https://cdn.slidesharecdn.com/ss_thumbnails/f50cc2cb-ad70-4a92-ae25-ed71e55955b5-161107074119-thumbnail.jpg?width=560&fit=bounds)
More Related Content
What's hot (11)
Viewers also liked (20)
Similar to Bellafortuna LinkIN Presentation[2] (20)
![[Main] - Excetera Marketing Advisory Deck .pdf](https://cdn.slidesharecdn.com/ss_thumbnails/mainexceteramarketingadvisorymarch2024-240330080320-ad5e79d8-thumbnail.jpg?width=560&fit=bounds)
Bellafortuna LinkIN Presentation[2]
- 2. Luxury. Lifestyle. Results. Event 油Details: 油An 油indulgent 油des1na1on 油experience 油where 油celebrity, 油 entertainment, 油music, 油and 油beauty 油industry 油leaders 油will 油connect 油to 油toast 油 the 油67th 油annual 油Emmy 油awards 油in 油the 油heart 油of 油fabulous 油Beverly 油Hills. 油This 油 is 油a 油chic 油des1na1on 油for 油luxury 油brands 油looking 油for 油global 油exposure 油and 油 celebrity 油branding 油opportuni1es. 油The 油industrys 油leading 油stylists, 油models, 油 in鍖uencers, 油Millennial 油trend 油seHers, 油YouTube 油stars, 油and 油celebri1es 油will 油 preview 油jewelry, 油fashion, 油accessories, 油makeup, 油electronics, 油travel, 油 automobiles, 油alcohol, 油and 油a 油diverse 油variety 油of 油luxury 油products. 油 油 Join 油us 油to 油prepare 油for 油televisions 油biggest 油night 油as 油we 油celebrate 油alongside 油 some 油of 油its 油biggest 油stars. 油Celebrate 油with 油live 油entertainment, 油specialty 油 cocktails, 油unique 油brand 油ac1va1ons, 油and 油live 油streaming 油on 油social 油media 油 plaNorms 油to 油reach 油fans 油and 油consumers 油worldwide 油in 油real 油1me. 油 油 Who 油will 油a)end: 油Emmy 油Nominees, 油Presenters, 油Agents, 油Managers, 油 Stylists, 油Publicists, 油YouTube 油Stars, 油In鍖uen1al 油Bloggers, 油Millennial 油Trend 油 SeHers, 油Models, 油& 油Music 油Industry 油Leaders 油 We Deliver: Celebrities, High Net Worth Individuals, Agents, Managers, Stylists, YouTube Stars, In鍖uential Bloggers, Millennial Trend Setters, Fortune 500 CEOs, Models
- 3. Media Opportunities Broadcast: NewsVideoWeb, Mingle Media TV, Starcam! Photographers: Wireimage Print/Online: Beverly Hills Courier, Bizbash, Buzzfeed, Examiner.com, Life & Style, Los Angeles Magazine, My Daily.com, People, Press Pass LA, Splash Magazine, Star Magazine, Stylenetwork.com, Synergistic Productions, The Arriviste, Tolucan Times, Wetpaint, Fab鍖tfun, Genluxe, Guest of a Guest, Haute Living, Hollywoodlife.com, Hollywood Today, In Touch Weekly, LA Daily News, LAs The Place, Angeleno Magazine Outlet Unique Visitors Visits Per Month ABCNews.Go.Com N/A 28,452,000 Alleyesonwho.com N/A 77,000 Dailymail.co.uk 10,729,790 20,080,346 Eonline.com 7,460,064 29,734,712 Examiner.com 9,598,152 27,130,894 Gotceleb.com 80,791 620,355 Guestofaguest.com 54,480 570,871 Hautecelebs.com 74,471 110,056 Hollywoodtake.com N/A 380,571 Wetpaint.com 2,087,933 25,034,572 Zimbio.com 3,699,090 14,877,313
- 4. Audience Demographics Our target audience will consist of high net worth business leaders, celebrities, socialites, Millennial trend setters, YouTube stars, television & entertainment professionals. Age: 21-44 62% Female 38% Male Ethnicity 55% Caucasian 25% African American 15% Hispanic 5% Other Average Income $1,000,000+ Education: College Degree 91% Postgraduate study 45% Real Estate Value Home valued over $1.7mil 93% Own additional real estate 64% Own vacation/second property 56% Expenditures in the last 6 months Purchased luxury watches 89% Purchased 鍖ne jewelry 91% Consumer Characteristics Drive Luxury Cards Belong to Private Clubs Take Domestic Spa Vacations Shop at Luxury Retailers Frequently Dine at High End Restaurants Often Drink Premium Liquor/Wine/Champagne 油
- 5. Presenting Partner Sponsorship Partner Marketing Bene鍖ts 端錫 Recognition as the exclusive presenting title sponsor 端錫 Brand exclusivity within category 端錫 Customized brand campaign surrounding event 端錫 Brand logo included on visual display screens 端錫 International brand visibility through live streaming social media platforms on a weekly basis leading up to and during the event 端錫 On-air promotion by celebrity hosts during live streaming at the event 端錫 Prime logo placement on step & repeat 端錫 Inclusion in all press distribution; pre & post event 端錫 Inclusion in all social media campaigns across all platforms (Facebook, Twitter, & Instagram) 端錫 Moderated live chat with integrated interactive special feeds 端錫 Interactive polls and trivia leading up to event 端錫 Brand giveaways to consumers worldwide leading up and during the event for maximum exposure 端錫 Photo opportunities with attending celebrity guests and VIPs 端錫 Highlights with presenters, nominees, hosts, and in鍖uencers 端錫 Opportunity to gift media and in鍖uencers directly 端錫 Guaranteed 1 million social media impressions leading up to and during 端錫 the event with reporting and tracking 端錫 Publicist assigned during event to ensure deliverables 端錫 Post event advertisement with media partner 端錫 Post event photos and video reel recap for brand portfolio 端錫 Customized marketing initiatives to ensure return on investment and 端錫 maximum brand exposure 油
- 6. Social Media Activation Your brand wants to connect, engage, and resonate with Millennial trend setters, YouTube stars, af鍖uent consumers, celebrities, and Emmy nominees. But how to reach them? The world of marketing results has gone digital and the social media team at Bellafortuna understands how to generate the brand awareness and sales results that you and your brand require better than anyone else in the marketplace. Engaging with YouTube stars, Millennial trend setters, in鍖uential celebrity and fashion bloggers, and running aggressive audience growth and engagement campaigns across Facebook, Twitter, Instagram, and live streaming twice weekly on Periscope, our social media team is guaranteeing that every sponsor at any level will receive at least 500,000 measurable impressions that are tracked using cutting edge hash tag tracking technology. At the presenting sponsor level brands are guaranteed at least 1 million measurable impressions that are tracked and reported back to you and your marketing team monthly.
- 7. Twitter and Periscope Live Streaming: It is common knowledge in marketing circles that video is the most effective form of marketing, but YouTube is stagnant. The viewer can comment, but there is no interaction beyond liking, commenting, or sharing. The emerging live streaming technology that launched mid March 2015 with the Periscope and Meerkat platforms has changed the game for marketing teams. Now, with the click of a button, you are streaming live to millions of global viewers who can post comments, like what you are doing, or ask you questions. Periscope offers 24 hour retention of live streaming videos to your brand pro鍖le, so more fans are able to view and engage with your content. Not only will your brand be live streaming as we Toast Life at the Emmy Experience, but we will be live streaming twice weekly with Emmy nominees, celebrities, Millennial trend setters, YouTube stars, and bloggers leading up to the event. Facebook: Targeted Facebook advertising has been proven over the last three years to deliver more targeted, engaging results than any other social media platform in the marketplace today. Our original curated content campaigns ensure that your brand is highlighted at least once weekly, with giveaway contests, videos, and photos created just to Toast Life at the Emmy experience. Instagram: Currently the fastest growing social media platform in the market, Instagram shares lifestyle and luxury brands better than any other platform in the marketplace. Our team connects and aligns your brand with some of the top fashion, luxury, and lifestyle Millennial in鍖uencers and YouTube stars to ensure that you achieve a level of organic growth that exceeds all expectations. RESULTS: Results focused social media tracking like your brand has never experienced before gives your entire marketing team the data to support your investment. With a unique trackable hash tag and conversion pixels to ensure maximum trackability, our team provides monthly reports for your team to ensure that we are exceeding all of our key performance indicators for your brand. Led by one of the industrys leading social media strategists, we coordinate and collaborate to customize your brands social media initiatives. Heres how it works
- 8. bellafortuna Team Nathan Smith SmithDurant Founding Partner! Nathan is a油coach and mentor油for modern-day businesses and is regarded as a highly-accomplished and sought after trouble-shooter. He has had the rare privilege to work with a diverse range of businesses and with an equally diverse range of business owners and leaders. An Australian with global experience coaching business executives across the globe, Nathan is known as a leader among leaders.油 Michael Durant SmithDurant Founding Partner! 油 Michael is a creative genius known for his branding expertise with a human approach. From BB King to Les Brown, Michael is known for working with Emmy award winning producers, Grammy award winning musicians, and business leaders to craft a compelling personal brand that resonates with consumers.油With years of real world experience in branding, Michael knows how to deliver an experience that brings imagination to reality. 油 油 Krista Whitley SmithDurant Chief Digital & Social Media Strategist ! 油 Krista is a digital and social media marketing consultant with an award winning background as a serial entrepreneur. She has won a mountain of fast growth awards as a fast growth entrepreneur, served as Chief油Marketing Of鍖cer for tech Venture Capitalist Ryan Negri, and consulted with some of the worlds most prestigious brands on social media initiatives. A well known blogger with www.keepinupwithkrista.com, Krista is an in demand public speaker and thought leader on the topic of results focused social media for brands.油
- 9. Contact CEO and Visionary Anita Thompson at Bellafortuna Beverly Hills (310) 247-1104 info@bella-fortuna.com www.bellafortunaent.com 油 Experience the Results