Moderating social media conversations - DrugInfo seminar - Leveraging social media
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Ben Leong from Quiip examines the ways that good moderation practice can support the use of social media by health promoters and other organisations. Presentation from DrugInfo seminar: Leveraging social media. Melbourne, Australia, 16 July 2013
Moderating social media conversations - DrugInfo seminar - Leveraging social media
- 2. - Community Manager @ Quiip - SME & Government clients - PhD in progress via RMIT & Smart Services CRC - Over 10 years experience managing forum communities Email: benl@quiip.com.au | Twitter: @morsla ABOUT ME
- 3. NEW COMMUNITY CREATING A 1 2 EXISTING COMMUNITIES WORKING WITH TWO SCENARIOS
- 5. STRATEGY MATTERS! WHY? are you establishing a community WHO? are the members you want to attract HOW? will you achieve your objective and purpose WHERE ? will the communit y be located WHAT? do you want to achieve WHEN? does the group need to be activated
- 6. SCENARIO 1: CREATING A NEW COMMUNITY
- 7. COMMUNITY ? WHY BUILD A LONG-TERM ASSET CONTENT & CONTROL BETTER ABILITY TO ENGAGE WITH MEMBERS BETTER MODERATION FUNCTIONALITY USER-GENERATED CONTENT CUSTOMER SUPPORT
- 9. GHOST TOWN DONT BUILD A CREATE A CULTURE SET THE TONE CREATE A WELCOMING SPACE
- 10. PITFALLS WATCH FOR COMMON TOO MANY CHANNELS GROWING PAINS HIJACKED DISCUSSIONS MODERATION ISSUES
- 11. SCENARIO 2: WORKING WITH EXISTING COMMUNITIES
- 12. COMMUNITIES ? WHY WORK WITH EXISTING AVOID WASTED EFFORT FIND AND ACCESS EXISTING RESOURCES GRASSROOTS ENGAGEMENT
- 13. EVERYBODY? WHERE IS UNDERSTAND YOUR TARGET AUDIENCE FIND RELEVANT COMMUNITIES LOOK FOR SIMILAR PLACES
- 14. HEARD MAKE YOURSELF RELEVANT CONTENT PRESENTED IN THE RIGHT PLACES TO THE RIGHT PEOPLE
- 15. MINIMISE BACKLAS HOBSERVE BEFORE JUMPING IN UNDERSTAND LOCAL CONTEXT ADD VALUE
- 16. START SMALL GROW ORGANICALLY ADD COMPLEXITY AS NEEDED REVIEW AND ADAPT YOUR PLANS KEEP IT SIMPLE BE STRATEGIC 6 COMMUNITY MANAGEMENT TIPS
- 17. THANK YOU & GOOD LUCK!
- 18. QUIIP.COM.AU | @QUIIP SWARMCONFERENCE.COM.AU | @SWARMCONF
- 19. IMAGE CREDITS The following images were sourced from Flickr, and are used here under a Creative Commons 2.0 licence SLIDES 1 & 11: http://www.flickr.com/photos/jamescridland/613445810/sizes/l/in/photostream/ SLIDE 4: http://www.flickr.com/photos/horiavarlan/5124249670/sizes/l/in/photostream/ SLIDE 6: http://www.flickr.com/photos/myboogers/5625827126/sizes/l/in/photostream/ SLIDE 8: http://www.flickr.com/photos/noshit-mag/4605220117/sizes/o/in/photostream/ SLIDE 9: http://www.flickr.com/photos/amylovesyah/4434437966/sizes/l/in/photostream/ SLIDE 10: http://www.flickr.com/photos/komponisto/1250485784/sizes/l/in/photostream/ SLIDE 12: http://www.flickr.com/photos/dcoetzee/8444406962/sizes/l/in/photostream/ SLIDE 14: http://www.flickr.com/photos/fulbert05/2403344636/sizes/l/in/photostream/ SLIDE 17: http://www.flickr.com/photos/15132846@N00/8197868606/sizes/l/in/photostream/