The document discusses the development of an interactive eBook for iPad that uses a branching narrative structure and a clock based on the moon cycle. It will include game elements like clues and be set in a fictional universe grounded in real world locations and mythology. The eBook will be developed using the Corona SDK in Lua and the Adobe suite, with intuitive and sensory design elements inspired by games like L.A. Noire and Mass Effect. A development blog and viral marketing campaign will be used to promote the eBook.