Benchmarking
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The document discusses benchmarking car comparison websites and test drive request processes. It analyzes the features and structures of these websites, including how they display vehicle information and consumer ratings. Key aspects of online and in-person test drive request procedures are also examined, such as the steps involved and methods for establishing an emotional connection with potential buyers.
Benchmarking
- 2. what 2 look at ¡®Car compare¡¯ websites Test drive requests Interesting features?
- 4. car compare websites Website general structure Year/Make/Model/Trim Vehicle info Car number 3-4 main features 3-4 main features
- 5. car compare websites Website general structure Vehicle info Info Display Vehicle info
- 6. car compare websites Interesting features Information windows (Primary benefit)
- 7. car compare websites Interesting features Star system (Consumer ratings)
- 8. car compare websites Interesting features Fuel Comsumption
- 9. car compare websites Interesting features Model and brand (Dealership location)
- 10. car compare websites Interesting features Tab system (for better visualization)
- 11. car compare websites Interesting features Model Variations
- 12. car compare websites Interesting features Pictures!
- 13. car compare websites Interesting features More pictures! (Interior display)
- 14. car compare websites Interesting features Vehicle suggestions
- 15. car compare websites Interesting features Better Visualization
- 16. car compare websites Basic Characteristics ¡¤ Easy visualization ¡¤ More visual content ¡¤ Accesible language ¡¤ Easy use
- 17. car compare websites Website general structure Year/Make/Model/Trim Vehicle info Car number 3-4 main features 3-4 main features
- 19. test drive request ¡¤ Online procedure ¡¤ On-place procedure ¡¤ TD Essence
- 20. test drive request online procedure Procedure Format Model info Costumer Details Location info Dealer location info
- 21. test drive request Interesting facts Informal Language
- 22. test drive request Interesting facts Preferred date Possibility of ordering further info
- 23. test drive request Interesting facts Visual help
- 24. test drive request Interesting facts Dealer detailed info
- 25. test drive request On-place procedure (Before) Go to the dealer establishment Talk with the Agent See the selected car(s) Ask for the test drive See the car avalaibility Perform the Test drive
- 26. test drive request On-place procedure Talk with the Agent Do you have any options? Exterior look-up See the selected car(s) Let¡¯s talk about $ Ask for the Test Drive ¡®Car talk¡¯ features, benefits, etc Pre-test Drive Do you have Driver¡¯s license? ¡°Sign here...¡± Perfom the TD ¡°How do you feel the car?¡± ¡°This are some interior features¡±
- 27. test drive request On-place procedure (During) Inmediate response to my doubts UNEXPECTED DISCOVERIES Product exploration Could this be my car? + INSIDE (Emotional link) - OUTSIDE
- 28. test drive request On-place procedure (After) ¡¤ ¡®No more Car¡¯ (Emotional link dissapear) ¡¤ Let¡¯s talk about $$$ (Rational phase ) ¡¤ The car is gone (Just the agent and I)
- 29. test drive request ESSENCE THIS COULD BE MY CAR! Establish an Emotional link. Continuity over time Easy to establish on the first place
- 31. interesting features Test Drive a REAL Mitsubishi on you computer
- 32. interesting features ¡®Owning a Mazda¡¯ Benefits
- 33. interesting features Kelley Blue Book¡¯s user profiles
- 34. interesting features Autovenus Reviews- Use of informal language