BenzinLitre - ITU Cekirdek Bigbang 2018 Semi Final
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This document summarizes a presentation about a fuel price comparison mobile application called BenzinLitre. It provides information about fuel prices in Turkey, the application's growth and user base, revenue sources such as advertising and partnerships, plans for expansion into Europe, and a request for investment. The presentation highlights that the app has over 34,000 users, identifies the best fuel stations, and aims to influence consumer behavior through location-based offers and loyalty programs. It also notes opportunities to generate revenue from advertising, insurance partnerships, and data sharing with other companies.
BenzinLitre - ITU Cekirdek Bigbang 2018 Semi Final
- 1. KOD - 104
- 2. Liter Price? HIGHEST LOWEST ₺7.10 ₺6.40 ₺3.98 ₺6.70 ₺5.65 ₺3.21 gasoline diesel lpg KOD - 104
- 3. Problem Price varies from brand to brand. Not every brand has an app and they leave you disconnected from the nearest station. The most relevant stations are unknown. Tire repair, oil change, ATM, c-store, praying room etc.. ? KOD - 104
- 4. Solution 50TLSave Money Up to All brands Get Accurate Location for Choose The Best Station w/ Rest Areas KOD - 104
- 5. KOD - 104
- 6. HappyWorkaholicPeople CMO CEO - Founder CTO Lead Designer Marketing Intern Boğaziçi UCLA Marmara 9 Eylül Anadolu Trendyol Masamo Gaming Criteo Hepsiburada Cuz Translation One in Toronto One in İzmir 3 in İstanbul KOD - 104
- 7. We Are GROWING !! KOD - 104 34.723 Users
- 8. #1 GAS APP > BenzinLitre Born in February 2018 52% Active Users 11.230 Vehicles KOD - 104
- 9. Shifting the Behaviour - A Clean WC - Self-Wash Machine - Convenient Store Can be a reason to fuel. CALL & GET DIRECTIONS TO BEST CHOICE! BenzinLitre is a magical app that simplifies the decision making process. KOD - 104
- 10. Report Prices & Win KOD - 104
- 11. Let’s Play Earn > Compete > Redeem KOD - 104
- 12. Add Your Vehicle! KOD - 104 Inspiring user behavior and unique data for auto and insurance industries. All can be targeted by advertisers. VEHICLE TYPES AutomobileMotorcycle Trucks DRIVER TYPES RegularTaxi Commercial FUEL TYPES DieselLPG Gasoline
- 13. My Car is My Buddy ! KOD - 104 Road Assistance Insurance Mobile Pay Tire Change Driver Assistance HGS/OGS Payment
- 14. Revenue Model Advertising Revenue - 7 Different Solutions - Geo-Target Available - Customized Ads to Business Business to Client 3rd Party Affiliates Insurance - Road Assistance - Banks Revenue Sharing - Loyalty Cards - Pay via Phone (In Development) to Business Business KOD - 104
- 15. How We Make $$$ ? Just signed 1 year contract, sold advertising package. Loyalty card integration. % Based Revenue Location based offers. Data Sharing RTB Ad Revenue & Rewarded Video Sponsored a CAR !!! KOD - 104
- 16. Turkey - Market Size 20 M+ CARS %14 Motorcycle 29 M+ DRIVERS 160 Billion of Turkish Liras 109 BRANDS Source: EPDK KOD - 104
- 17. Not a competitor, well established benchmark in U.S Founded in 2000 Boston 140,000 Gas Station 70M+ Download KOD - 104
- 18. Investment Needs KOD - 104 ONLY TURKEY Staff: ₺550K Marketing: ₺340K Server/IT: ₺39K Other: $35K Fixed Costs: $5K TOTAL:₺969.2K Get: 350K User ₺2.5M Revenue EU EXPANSION Staff: $94K Marketing: $105K EU Operations: $70K Other: $10K TOTAL: $279K AFTER 12 MONTHS 350K Users ₺2.5M Revenue / year Available in DE, GR, IT, AU ENG, DE Language Support
- 19. Thanks for your support! New Fuel Types; Electricity & CNG KOD - 104 ROAD MAP Route Planner; Customized & Smart Route Creation EU Expansion; Germany, Bulgaria, Italy, Greece, Romania, Hungary, Austria, Serbia, Hungary Investment: High need for both marketing and data collection for EU expansion.
- 20. Thank you! Berin YILDIRIM KOD - 104 Görkem ÜNEL KOD - 104