2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaThe document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampThe document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report – by HubspotMarius SescuThe State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowThe November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHubThe document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark BoydThe document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCThe document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaThe document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampThe document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report – by HubspotMarius SescuThe State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowThe November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHubThe document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark BoydThe document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCThe document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
1. A magyar sajtó rövid története 1806 és 1848 közöttKészítette: Berecz Anita, Kulturális örökség tanulmányok MA, EKFTantárgy neve: A média és társadalmi kommunikáció történeteTárgyfelelős, Oktató: Forgó Sándor
2. Hazai TudósításokSzerkesztője: Kultsár István1806. július elején indul a pozsonyi Magyar Hírmondó utódakéntJellemzői: első folyamatosan megjelenő fővárosi újság hazai vonatkozású cikkeket közöl tiszteletdíjat kapnak az újságban publikáló költők körülbelül 800 olvasóval indult megjelenik az első hirdetés, egy papírkereskedés reklámszövege1808. májusától Hazai és Külföldi Tudósítások címen jelentették meg1817 : Hasznos Mulatságok címen irodalmi melléklap társul mellé1840 : Kultsár özvegye Nemzeti Újság-raváltoztatta a lap nevétKészítette: Berecz Anita
3. Az Erdélyi MuzeumSzerkesztője: Döbrentei GáborJellemzői: 1814-ben Kolozsváron indították, hiszen Erdélyben a 18. század közepétől nagyobb sikerrel folyt a nemzeti művelődésért a küzdelem A lap rendkívül sikeres volt, egy hónap alatt valamennyi kinyomtatott szám, 550 db elkelt Témája rendkívül változatos, szerepel benne: irodalomelmélet és kritika erkölcs-filozófia pedagógia és politika Szépirodalmi anyagot is tartalmazott, azonban ez háttérbe szorult. A lap jelentősége, hogy előkészítette a reformkori szellemi harcokat és a romantikus eszméketKészítette: Berecz Anita
4. A Tudományos GyűjteményJellemzői: havonta megjelenő magyar nyelvű tudományos folyóirat. Kiadó és nyomdász: Trattner János Tamás Első szerkesztőjeFejér György A folyóiratnak kedvező fogadtatása volt, már az első egy hónapban 734 előfizető jelentkezett. Enciklopédikus folyóiratnak indult: értekezések, könyvismertetések, tudományos jelentések alkották, szépirodalmat nem közölt1819 és 1823 között Thaisz András és Teleki József határozza meg a lap irányát, ezáltal a német klasszicizmus érvényesültKészítette: Berecz Anita
5. Számos cikk foglalkozik a nyugati társadalmak vívmányaivalés intézményeivelJelentősége, hogy meghonosítja az új irodalmi irányzatokat: a romantikát és a népiesség elvét1828-ban Vörösmarty Mihály vette át a szerkesztést Itt jelentek meg Széchenyi István javaslatairól az első tudósítások és a hazai reformprogram első híreiMegjelent a szociografikus életkép, ami a prózairodalom jellegzetes műfajaElőtérbe kerülnek a liberalizmus, a függetlenség és polgári egyenlőség eszméi
6. Távozása után a lap rohamosan hanyatlani kezdett, majd 1841-ben megszűntKészítette: Berecz Anita
7. A Felső Magyar Országi MinervaA lapot Dessewffy József indította 1825 áprilisában, Kassán
10. Korszerűtlen, visszaesett a színvonala így a második évfolyam után, 1836-ban megszűnikKészítette: Berecz Anita
11. Az Élet és LiteratúraSzerkesztője: Szemere PálAz első irodalomelméleti-kritikai lap, mely bizonyítja a hazai irodalmi élet kibontakozását
12. A lap a romantika hazai íróit tömöríti: Toldy Ferenc, Kölcsey Ferenc, Vörösmarty Mihály
13. Első két kötete magas színvonalú volt, de mégsem ért el nagy olvasószámot, ezért a harmadik kötetet már Muzárionnak nevezték, ezzel a lap jellege is megváltozottUtolsó példánya 1833-ban jelent megKészítette: Berecz Anita
14. A JelenkorSzerkesztője: Helmeczy Mihály majd Bajza JózsefElső száma 1832 elején jelent meg, rendkívül sikeres, 5év alatt az előfizetők száma eléri a 4000-et
16. Legnagyobb figyelmet Széchenyi vállalkozásai kaptak: a Lánchíd ügye, a Magyar Tudós Társaság, a Vaskapu és a Duna szabályozása
17. Melléklapja: Társalkodó – szépirodalmi közlemények mellett, burkolt politikai témákkal is foglalkozottKészítette: Berecz Anita
18. Országgyűlési Tudósítások1832. december 16 - Kossuth Lajos elkezdi lejegyezni az eseményeketTartalmazta a saját megjegyzéseit és az aktuális politikai helyezettel kapcsolatos feljegyzéseket
19. 1836. május 15-e után Törvényhatósági Tudósítások néven folytatódott a lapKészítette: Berecz Anita
20. Az AthenaeumA lap 1836. novemberébenkapta meg az induláshoz szükséges engedélyt, Bajza JózsefJellegzetessége:Politikai jellegű lap, mely összefogja az ellenzéki törekvéseket
23. A szerzők nagy figyelmet szenteltek az oktatásügy fejlesztésére illetve a nőnevelő intézetek felállítását sürgették
24. Nem hanyagolták a szépirodalmat sem Célja, hogy minél nagyobb tömeghez eljusson a fejlett társadalmak életéről írt beszámolók Célja, hogy minél nagyobb tömeghez eljusson a fejlett társadalmakról írt beszámolókKészítette: Berecz Anita
35. A cikkek a polgári műveltség terjesztését próbálták szolgálni illetve megjelentek a hazai korszerűtlenségek bírálata is1844: Erdélyi János lett a szerkesztő és Vahot Imre a segédszerkesztő1848-ra a politika is megjelenik:Részletesen foglalkoznak az országgyűlés eseményeivel, beszámolnak a március 15-i forradalomról, közlik Petőfi Nemzeti DalátKészítette: Berecz Anita
40. A HonderűSzerkesztője: Petrichevich Horváth LázárJellemzői: a lap célja, hogy megnyerje a magyar arisztokrácia támogatását az irodalom pártolására1843 januárjában jelent meg, hetilapként
42. Sokat foglalkozott a magyar irodalom elmaradottságával, így a középréteget olvasásra és a népet művelődésre buzdította
43. 1848. április 2-án bejelentették a megszűnését, beleolvadt a ReformbaKészítette: Berecz Anita
44. A Pesti HírlapSzerkesztője: Kossuth LajosJellemzői: eleinte hetente kétszer jelent meg újdonság a háromhasábos szedés alkalmazása mondanivalója a nemzeti reformok ügyét szolgálta cikkek jelentős részét a szerkesztő írta nevéhez fűződik a vezércikknek a meghonosításaKülföldi napló rovatában forrásul a külföldi lapok szolgáltak, tudósít a nyugati országok parlamenti vitáiról, sajtószabadságért folyó küzdelmekrőlÉrtekező rovatában pedig az örökváltság, városi reformok, vámkérdés, pénzügyek problémáiról esett szóKészítette: Berecz Anita
45. A HetilapSzerkesztője: Vállas Antal, 1845.április 1Hetente kétszer jelent meg, a nemzetgazdaságtan kérdéseiről kívánták tájékoztatni a közvéleményt
46. Kossuth cikkeinek fő témáit a Védegylet eredményei, az iparfejlesztés, a vámrendszer, az úrbér és az adókérdés. Cikkei többnyire saját nevén, részben álnéven jelent meg
