Bisleri Water
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This document outlines a marketing plan for Besleri mineral water to increase its market share. It includes the following elements: 1) Conducting CSR activities like educating schools on water purity testing and highlighting test results. 2) Promotional activities like giving out free water samples on trains and selling bottles in malls to collect data on customers. 3) ATL activities like print, radio, and TV advertising on news and entertainment channels using jingles and informational content. 4) Market research activities to collect data on competitors' sales, branding, and promotions to analyze the mineral water market.
Bisleri Water
- 1. That keep you fit & the nation healthy in this summer
- 2. Your Perfect Partner Needs CSR- BTL-Promotion ATL-Promotion Market Data & Reaserch
- 3. Need AC Nielsen study on the beverages market that indicates water is 2.2 times the size of the soft drinks market, in terms of liters Packaged water business has shown robust signs of growth as more and more consumers have become increasingly hygiene-conscious To increase Besleri mineral water market share up to 75 per cent . In Rs 1200 crore organized, Mineral water market.
- 4. Need To cure the people health because there are many water born diseases in India-CSR Format To drain the racks of dealer and wipe out competitor by increasing primary sales in this summer-BTL Promotional To highlight the family prosperity with emotional aspects in this summer- Broadcasting promotion To highlight the purity & health benefit with sensitive aspects in this summer- Radio promotion To highlight the benefit to registered the Bedsleri brand in the people`s Mind ATL activity
- 5. CSR To endow the knowledge how the make water pure, We shall do activity in most of the schools prior to peak summer in Mumbai Will test the water( Laboratory test) as per the complain of locals , and the same will highlight in Radio,Print edition and to government concern authority through NGO and PR initiative
- 6. BTL Will give the free glass of water in A/C compartment and sell the bottles from Mumbai to vapi- Collect the data and ask them to be a part of pure water / safe water campaign by giving a pen with a brand name as a gift. Will take a space and sell a bottle's in malls and multiples- Saying that keep your water storage tank neat and clean to avoid illness
- 7. Broadcasting Will be associate with NDTV greenathon & buy a space for ticker in most of business channels & leading news channel ( score board, news flash,, Environment News & temp forecast) Audio visual advertising with animated jingles- broadcast on leading entertainment channels- ATL Will promote the advt in multiplex after the national anthem with the one of the leading artist of the JANAGANAMANA
- 8. ATL in Print Will promote a water related information in 6 x 3 cm of TOI on the right hand upper side of the front paper-Daily Innovation or book Marker in Business world for MUMBAI & Delhi subscribers Distributing handbill/leaf leat with in the newspaper in all the commercial area and premises an all leading paper outlet
- 9. ATL in R,B & oth Will do branding in Volvo of Navi Mumbai busses,, Local train, Billboard at strategic location. Sales (booking) / or CSR Audio Jingles to create awareness among the mineral users
- 10. MKTG Data Colleting MKTG data like Comp brand with no of unit sales Brand centric Customers Train travels Data with age group and decision makers with sex ratio & Business commuters Comp brand promotion People using Mineral water in commercial area, Residential & Hospitality sector
- 11. MKTG-Com Anal Based on current competitive marketing tactics & current affairs