Collaboration with The Foot Fighters for a series of custom labeled wines ahead of their performance at BottleRock Napa Valley in 2017.
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Bespoke Collection x The Foo Fighters
1. bespoke collection
and the foo fighters
Bespoke Collection was thrilled to collaborate with Live Nation on their first-ever wine focused pop-up.
In conjunction with BottleRock 2017, Live Nation Merchandise hosted a one-of-a-kind Foo
Fighters limited-edition wine and merchandise pop-up at Bespokes downtown Napa tasting room
RiverHouse. Bespoke had record sales and traffic to RiverHouse, with lines out the door every day
between 8:00 a.m. and 6:00 p.m.
2016 Bespoke Collection
Foo Fighters
Ros辿
Retail Price: $24
Amount produced: 2,388
the wines
BLACKBIRD VINEYARDS PRODUCED THREE CUSTOM-LABELED WINES:
A ROS, A CABERNET SAUVIGNON, AND A PROPRIETARY RED BLEND:
2016 Bespoke Collection
Foo Fighters
Cabernet Sauvignon
Retail Price: $35
Amount produced: 2,064
2016 Bespoke Collection
Foo Fighters
Proprietary Red Wine
Retail Price: $60
Amount produced: 1,308
ADDITIONALLY, BLACKBIRD VINEYARDS CREATED
FIFTEEN 3LS OF PREMIUM WINES, FIVE EACH OF
ILLUSTRATION, CONTRARIAN, AND
PARAMOUR, PRICED AT $500.00 A BOTTLE.
3. the merchandise
In addition to Blackbird Vineyards exclusive wines, The Foo Fighters provided and sold exclusive
merchandise available only for this pop-up. Merchandise included wine related merchandise, apparel,
posters, and more.
5. FOO FIGHTERS
TOTAL LIKES: 4,800
TOTAL COMMENTS: 587
TOTAL SHARES: 557
FOO FIGHTERS
TOTAL LIKES: 8,100
TOTAL COMMENTS: 212
TOTAL SHARES: 448
FOO FIGHTERS
TOTAL LIKES: 3,300
TOTAL COMMENTS: 902
The Foos have fully embraced the spirit of the four-year-old Napa Valley
festival, opening up a popup shop at BottleRock that includes a Foo Fighters
signature wine as well as exclusive artwork, corkscrews, glasses, and more.
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