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bespoke collection
and the foo fighters
Bespoke Collection was thrilled to collaborate with Live Nation on their first-ever wine focused pop-up.
In conjunction with BottleRock 2017, Live Nation Merchandise hosted a one-of-a-kind Foo
Fighters limited-edition wine and merchandise pop-up at Bespokes downtown Napa tasting room
RiverHouse. Bespoke had record sales and traffic to RiverHouse, with lines out the door every day
between 8:00 a.m. and 6:00 p.m.
2016 Bespoke Collection
Foo Fighters
Ros辿
Retail Price: $24
Amount produced: 2,388
the wines
BLACKBIRD VINEYARDS PRODUCED THREE CUSTOM-LABELED WINES:
A ROS, A CABERNET SAUVIGNON, AND A PROPRIETARY RED BLEND:
2016 Bespoke Collection
Foo Fighters
Cabernet Sauvignon
Retail Price: $35
Amount produced: 2,064
2016 Bespoke Collection
Foo Fighters
Proprietary Red Wine
Retail Price: $60
Amount produced: 1,308
ADDITIONALLY, BLACKBIRD VINEYARDS CREATED
FIFTEEN 3LS OF PREMIUM WINES, FIVE EACH OF
ILLUSTRATION, CONTRARIAN, AND
PARAMOUR, PRICED AT $500.00 A BOTTLE.
the sales
the portal
pop-up stats
the merchandise
In addition to Blackbird Vineyards exclusive wines, The Foo Fighters provided and sold exclusive
merchandise available only for this pop-up. Merchandise included wine related merchandise, apparel,
posters, and more.
social stats
BLACKBIRD VINEYARDS
TOTAL REACH: 504,758
TOTAL SHARES: 1,155
FOO FIGHTERS
TOTAL LIKES: 4,800
TOTAL COMMENTS: 587
TOTAL SHARES: 557
FOO FIGHTERS
TOTAL LIKES: 8,100
TOTAL COMMENTS: 212
TOTAL SHARES: 448
FOO FIGHTERS
TOTAL LIKES: 3,300
TOTAL COMMENTS: 902
The Foos have fully embraced the spirit of the four-year-old Napa Valley
festival, opening up a popup shop at BottleRock that includes a Foo Fighters
signature wine as well as exclusive artwork, corkscrews, glasses, and more.
press

More Related Content

Bespoke Collection x The Foo Fighters

  • 1. bespoke collection and the foo fighters Bespoke Collection was thrilled to collaborate with Live Nation on their first-ever wine focused pop-up. In conjunction with BottleRock 2017, Live Nation Merchandise hosted a one-of-a-kind Foo Fighters limited-edition wine and merchandise pop-up at Bespokes downtown Napa tasting room RiverHouse. Bespoke had record sales and traffic to RiverHouse, with lines out the door every day between 8:00 a.m. and 6:00 p.m. 2016 Bespoke Collection Foo Fighters Ros辿 Retail Price: $24 Amount produced: 2,388 the wines BLACKBIRD VINEYARDS PRODUCED THREE CUSTOM-LABELED WINES: A ROS, A CABERNET SAUVIGNON, AND A PROPRIETARY RED BLEND: 2016 Bespoke Collection Foo Fighters Cabernet Sauvignon Retail Price: $35 Amount produced: 2,064 2016 Bespoke Collection Foo Fighters Proprietary Red Wine Retail Price: $60 Amount produced: 1,308 ADDITIONALLY, BLACKBIRD VINEYARDS CREATED FIFTEEN 3LS OF PREMIUM WINES, FIVE EACH OF ILLUSTRATION, CONTRARIAN, AND PARAMOUR, PRICED AT $500.00 A BOTTLE.
  • 3. the merchandise In addition to Blackbird Vineyards exclusive wines, The Foo Fighters provided and sold exclusive merchandise available only for this pop-up. Merchandise included wine related merchandise, apparel, posters, and more.
  • 4. social stats BLACKBIRD VINEYARDS TOTAL REACH: 504,758 TOTAL SHARES: 1,155
  • 5. FOO FIGHTERS TOTAL LIKES: 4,800 TOTAL COMMENTS: 587 TOTAL SHARES: 557 FOO FIGHTERS TOTAL LIKES: 8,100 TOTAL COMMENTS: 212 TOTAL SHARES: 448 FOO FIGHTERS TOTAL LIKES: 3,300 TOTAL COMMENTS: 902 The Foos have fully embraced the spirit of the four-year-old Napa Valley festival, opening up a popup shop at BottleRock that includes a Foo Fighters signature wine as well as exclusive artwork, corkscrews, glasses, and more. press