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Best chetech analysis

Zafer Teber
Zafer Teber

1. The document summarizes an analysis of the technological products market in Turkey conducted by a new technological company. 2. It finds that the market is growing rapidly, with non-food retail growing 14-16% annually due to Turkey's rising incomes and young population. 3. Using various frameworks like BCG matrix, GE analysis, and Hoffer matrix, the company analyzes market shares and strengths of competitors to develop a strategic focus on high-growth products like LCD TVs and an selective investment approach across different product categories.

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1 PORTFOL聴O ANALYZ First we want to explain who are we? why we decide to establish technological company.. Who are we? We are technological market which founded in last quarter of 2012. Our logotype? Our mission? Selling best products with appropriate price to customers.to be near customers high quality technological products and quality services. Our vision? Being first place peoples consider when they want to buy technological equipments Why we decide to establish technological company in turkey? In June 2012, year revenue growth of organized retail is %7 in Turkey. Year revenue growth of food retail is %3. The annual revenue growth in non-food retail ( technological gods ,clothes) is %14-,and 16.8% of the young population in the total population . National income increased by 3 times in last 10 years .脹t means that Turkey is changing and adapting to the new world country.It seems very charming fort he investors.We can understand that this market has got the biggest paste of this consume.. It became our reasons to choose this industry. As the Panel Survey of Retail Technology,size of the consumer electronics market 9.4 billion TL. Market grew by 20% compared to the same period last year. However, when you look at the results of the first 8 months of (Bimeks, Darty, Electroworld, Gold Computer, Media Markt-Saturn, Vatan,) consumer market share in electronics is 32%.
2 As the all istatistic we can see that this paste of consume is growing by day by..脹t become very charming for our establisment decision. What the aim of this analyz 1)Evaluation according to the various dimensions of business investments 2)Estimate the benefits and oppurtinities of these 3)An analytical technique fort he purpose of guiding the use of resources Portfolio analyz allows the development of strategic objectives. COMPANY STRATEG聴C BUSINESS UNIT 1)Each strateg脹c business unit is a differnet unit 2) Each strateg脹c business unit has the 脹ts own staff 3) Each strateg脹c business unit has 脹ts own general manager 4) Each strateg脹c business unit has 脹ts own competitors and their market shares 5) Each strateg脹c business unit has got production,marketing,finance plans 6) Each strateg脹c business unit has the task of holding 7) Each strateg脹c business unit represents the companys unit of production
3 For example:Our companys name is BESTCHETECH.We produce technological gods in Turkey.Our stretegic business unit is under.. BESTCHETECH ORGANIZATION CHART BOSTON CONSULT聴NG GROUP PORTFOL聴O ANALYSIS Developed by the famous Boston consulting group.This analyz divides the business unit to 4 groups.BDG starts with establishment of marketing share and marketing growth matrix.Each sales is divided into the biggest competitor,then we can find growth of sales and market growth rate.. Board of directors Quality unit Head of security Assistant general maneger Marketing sales unit Data procossing unit Human resaurces Finance unit Law Depertmant Media unit Executive committee General maneger
4 Market growth rate is shown on the vertical axis.The middle area is seperated to 4 groups as the amount of sales we can put business unit,gods to this groups.. Stars: These are the units which has got a high market share.(high growth,high share) For example: Nowadays,The highest market share industry in Turkey is lcd televisions and plasma tvies. We have reserved a wide rayon for these products.We must do it because 脹t has got high market share and high growth.We shouldnt afraid for this investments.We know that this situation will be change,Then 脹t will change tobe cash cows.Our companys estimate that 脹t will continue 3 continue.. Cash cow: Express us a profitable investment.Provide us much more cash.Products are featuring a high market share and low market growth. For example: If you look at the product range of BestCheTech,we can see the cashcow group which includes cell phones(following agreement with gsm operator),usb memories,cdies,albums and household appliances,but these hods is not strictly in cashcow group.If we want to maket hem in cashcow group we should be the old company or mature in this market,but we are young company and didnt strickly developed.We was established in last quarter of 2012 Dogs: It doesnt bring us important cash.As low market shares,and market growth.products need to invest additional capitol in order to maintain 脹ts market share. For example: We (BestCheTech )sell newspapers, magazines also. We have reserved a small unit for these units, because market share of these are decreased by day by. If we reserve a larger rayon our marketing volume will be reduced . Question Marks: It has the high growth rate but low market share.Its maintain market share but also to gain new market shares for showing a need for a lot of cash.
5 For example: We (BestCheTech )do not get involved in this sector. These sectors are usually public ownership sectors. We are not a public company. We will not interest with interest payments on foreign debt of government.Because we are private company.If there is a war or something different we will take our investments where we have invested in the country.We will invest diffrent country. As these rules: our companys strategy will be like under. For stars We will make activities for developing product We will sales generation activities We will reduce the cost of production It will be reflected as indirect price reductions For cash cows We will protect paste of market We will reflect every development in these products We will avoid decisions which that will reduce its market share. GENERAL ELECTR聴C ANALYSIS (GE) This matrix was developed by GE with assistance of the consulting firm MCKinsey company.This matrix identifies the market position and profitability of different business units.
6 The aims of this model: We will analyz portfolio of business units and position with this analyz We will develope our strategies for each business units We will decide for business with investment There are some factors affecting market attractiveness Market size Market profitability Competetion Market predictability New oppurtinities Macro enviromental and economic factors And there are some factors affecting business unit strenght Assets and market under the business unit Market share and growth in market share Relative brand strenght compared to others Brand loyalty Distribution network and population reach More investment and Access to capital We made analys脹s for situation of technological markets in turkey as based on ge analys脹s..as this analys we look the sales,,we look the demands,which companies sell more,,etc..for example there are some well known technological markets in turkey(teknosa,media markt,teknolojix,saturn,,gold,).we release that lcd tvies is the most taking demands.lcd tv has got the biggest the competitive situation and attractiveness of competing.then we see that minibooks has got middle situation of rivalry..what else..phones are going to top nowadays..but they are in situation of rivalry yet. We decided to make enough investment and protect to existing investmnet for lcd with using ge analyz..and for minibooks we should determine the weaknesses for minibooks because this class in the middle of rivalry.we should growth with using advanced features for
7 phones..we sould be carefull for photograph machines,and we sholud make selective investment because as ge analyz the company should maket his instructions..the lowest market attractiveness is dvd sales..and dvd sales is the lowest in situation of rivalry..for this we should we protect all situation and we should protect all situation and provide the cash increasing..the lowset situation of rivalry and attractiveness is games cdies for nowadays..for this class we should makes low investmnet..we shouldnt spend Money fort his much more..we can follow the other companies strategy..脹f we can not sell this materials fort his enough..we can close fort his rayon but we think that 脹t 脹s not possible for nowadays..脹f our campaign becomes usefull..we can decrease investments.. HOFER ANALYZ It is a improved management matrix of bdg business units.this analyz makes companys strategic analyz,their competetive conditions and product market.in this analyz the vertical axis shows stage of business life.the horizantal axis indicates the status of the market competition in the sector. The model consists of several basic steps: (1) goal formulation, (2) strategic control (3) strategy formulation (4) strategy evaluation (5) strategy implementation (6) environmental analysis If we want to make his analyz for our company (bestchetech) we cannot take enough performance.because our company is new established.because this analyz withstand a opinion (not for new established company).we didnt maket his analyz for BestCheTech.but we made this analyz bor our rival companies. We make a extensive research for our situation in this market.we want to confront our situation with them..In Turkey there are so many technological company.they are our rival..but they are mature company in this market..we can not stringly compare us with them..
8 Mediamarkt is a like a star which developing,so 脹t will do enough investments more for protecting 脹ts stars. Teknosa is a bit same with A company.So we can make same comment fort his company.but despite the big rivalry,脹ts market share is not enough, Teknolojix has got weak market share Bimeks and Vatan computer are like a cash store,also these two companies situation of rivalry close to strong, Dartys market is started to decrease.Its paste decreased by day by.This company has got weak rivalry.This situation shows us it is in zone which has got problems.the best solution is selling the company.

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Best chetech analysis

  • 1. 1 PORTFOL聴O ANALYZ First we want to explain who are we? why we decide to establish technological company.. Who are we? We are technological market which founded in last quarter of 2012. Our logotype? Our mission? Selling best products with appropriate price to customers.to be near customers high quality technological products and quality services. Our vision? Being first place peoples consider when they want to buy technological equipments Why we decide to establish technological company in turkey? In June 2012, year revenue growth of organized retail is %7 in Turkey. Year revenue growth of food retail is %3. The annual revenue growth in non-food retail ( technological gods ,clothes) is %14-,and 16.8% of the young population in the total population . National income increased by 3 times in last 10 years .脹t means that Turkey is changing and adapting to the new world country.It seems very charming fort he investors.We can understand that this market has got the biggest paste of this consume.. It became our reasons to choose this industry. As the Panel Survey of Retail Technology,size of the consumer electronics market 9.4 billion TL. Market grew by 20% compared to the same period last year. However, when you look at the results of the first 8 months of (Bimeks, Darty, Electroworld, Gold Computer, Media Markt-Saturn, Vatan,) consumer market share in electronics is 32%.
  • 2. 2 As the all istatistic we can see that this paste of consume is growing by day by..脹t become very charming for our establisment decision. What the aim of this analyz 1)Evaluation according to the various dimensions of business investments 2)Estimate the benefits and oppurtinities of these 3)An analytical technique fort he purpose of guiding the use of resources Portfolio analyz allows the development of strategic objectives. COMPANY STRATEG聴C BUSINESS UNIT 1)Each strateg脹c business unit is a differnet unit 2) Each strateg脹c business unit has the 脹ts own staff 3) Each strateg脹c business unit has 脹ts own general manager 4) Each strateg脹c business unit has 脹ts own competitors and their market shares 5) Each strateg脹c business unit has got production,marketing,finance plans 6) Each strateg脹c business unit has the task of holding 7) Each strateg脹c business unit represents the companys unit of production
  • 3. 3 For example:Our companys name is BESTCHETECH.We produce technological gods in Turkey.Our stretegic business unit is under.. BESTCHETECH ORGANIZATION CHART BOSTON CONSULT聴NG GROUP PORTFOL聴O ANALYSIS Developed by the famous Boston consulting group.This analyz divides the business unit to 4 groups.BDG starts with establishment of marketing share and marketing growth matrix.Each sales is divided into the biggest competitor,then we can find growth of sales and market growth rate.. Board of directors Quality unit Head of security Assistant general maneger Marketing sales unit Data procossing unit Human resaurces Finance unit Law Depertmant Media unit Executive committee General maneger
  • 4. 4 Market growth rate is shown on the vertical axis.The middle area is seperated to 4 groups as the amount of sales we can put business unit,gods to this groups.. Stars: These are the units which has got a high market share.(high growth,high share) For example: Nowadays,The highest market share industry in Turkey is lcd televisions and plasma tvies. We have reserved a wide rayon for these products.We must do it because 脹t has got high market share and high growth.We shouldnt afraid for this investments.We know that this situation will be change,Then 脹t will change tobe cash cows.Our companys estimate that 脹t will continue 3 continue.. Cash cow: Express us a profitable investment.Provide us much more cash.Products are featuring a high market share and low market growth. For example: If you look at the product range of BestCheTech,we can see the cashcow group which includes cell phones(following agreement with gsm operator),usb memories,cdies,albums and household appliances,but these hods is not strictly in cashcow group.If we want to maket hem in cashcow group we should be the old company or mature in this market,but we are young company and didnt strickly developed.We was established in last quarter of 2012 Dogs: It doesnt bring us important cash.As low market shares,and market growth.products need to invest additional capitol in order to maintain 脹ts market share. For example: We (BestCheTech )sell newspapers, magazines also. We have reserved a small unit for these units, because market share of these are decreased by day by. If we reserve a larger rayon our marketing volume will be reduced . Question Marks: It has the high growth rate but low market share.Its maintain market share but also to gain new market shares for showing a need for a lot of cash.
  • 5. 5 For example: We (BestCheTech )do not get involved in this sector. These sectors are usually public ownership sectors. We are not a public company. We will not interest with interest payments on foreign debt of government.Because we are private company.If there is a war or something different we will take our investments where we have invested in the country.We will invest diffrent country. As these rules: our companys strategy will be like under. For stars We will make activities for developing product We will sales generation activities We will reduce the cost of production It will be reflected as indirect price reductions For cash cows We will protect paste of market We will reflect every development in these products We will avoid decisions which that will reduce its market share. GENERAL ELECTR聴C ANALYSIS (GE) This matrix was developed by GE with assistance of the consulting firm MCKinsey company.This matrix identifies the market position and profitability of different business units.
  • 6. 6 The aims of this model: We will analyz portfolio of business units and position with this analyz We will develope our strategies for each business units We will decide for business with investment There are some factors affecting market attractiveness Market size Market profitability Competetion Market predictability New oppurtinities Macro enviromental and economic factors And there are some factors affecting business unit strenght Assets and market under the business unit Market share and growth in market share Relative brand strenght compared to others Brand loyalty Distribution network and population reach More investment and Access to capital We made analys脹s for situation of technological markets in turkey as based on ge analys脹s..as this analys we look the sales,,we look the demands,which companies sell more,,etc..for example there are some well known technological markets in turkey(teknosa,media markt,teknolojix,saturn,,gold,).we release that lcd tvies is the most taking demands.lcd tv has got the biggest the competitive situation and attractiveness of competing.then we see that minibooks has got middle situation of rivalry..what else..phones are going to top nowadays..but they are in situation of rivalry yet. We decided to make enough investment and protect to existing investmnet for lcd with using ge analyz..and for minibooks we should determine the weaknesses for minibooks because this class in the middle of rivalry.we should growth with using advanced features for
  • 7. 7 phones..we sould be carefull for photograph machines,and we sholud make selective investment because as ge analyz the company should maket his instructions..the lowest market attractiveness is dvd sales..and dvd sales is the lowest in situation of rivalry..for this we should we protect all situation and we should protect all situation and provide the cash increasing..the lowset situation of rivalry and attractiveness is games cdies for nowadays..for this class we should makes low investmnet..we shouldnt spend Money fort his much more..we can follow the other companies strategy..脹f we can not sell this materials fort his enough..we can close fort his rayon but we think that 脹t 脹s not possible for nowadays..脹f our campaign becomes usefull..we can decrease investments.. HOFER ANALYZ It is a improved management matrix of bdg business units.this analyz makes companys strategic analyz,their competetive conditions and product market.in this analyz the vertical axis shows stage of business life.the horizantal axis indicates the status of the market competition in the sector. The model consists of several basic steps: (1) goal formulation, (2) strategic control (3) strategy formulation (4) strategy evaluation (5) strategy implementation (6) environmental analysis If we want to make his analyz for our company (bestchetech) we cannot take enough performance.because our company is new established.because this analyz withstand a opinion (not for new established company).we didnt maket his analyz for BestCheTech.but we made this analyz bor our rival companies. We make a extensive research for our situation in this market.we want to confront our situation with them..In Turkey there are so many technological company.they are our rival..but they are mature company in this market..we can not stringly compare us with them..
  • 8. 8 Mediamarkt is a like a star which developing,so 脹t will do enough investments more for protecting 脹ts stars. Teknosa is a bit same with A company.So we can make same comment fort his company.but despite the big rivalry,脹ts market share is not enough, Teknolojix has got weak market share Bimeks and Vatan computer are like a cash store,also these two companies situation of rivalry close to strong, Dartys market is started to decrease.Its paste decreased by day by.This company has got weak rivalry.This situation shows us it is in zone which has got problems.the best solution is selling the company.