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Best marketing tools for startups

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Viktor Popov
Viktor Popov

Tools and services for marketers (analytics for web and mobile, product analytics, CRM marketing, UI, UX, affiliate, SMM)

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by Viktor Popov
WEB MOBILE Tools/services Description Cost Google Analytics Web analytics system by Google. Recommended to use GA4+GA Universal via Google Tag Manager free Matabase Open-source analytics. Own server required free Tools/services Description Cost Appsflyer Mobile app analytics, it has integration with Facebook Ads $0.06/conv ersion Firebase Mobile app analytics by Google flexible Tools/services Description Cost Uptimerobot Downtime detection $0+/mo Tools/services Description Cost Amplitude Very powerful digital optimization system. In-house IT support team required. Recommended for web+mobile app products Up to 10 mil actions / mo - free Mixpanel Product analytics and data visualization Up to 100k users / mo - free Product IT
Tools/services Description Cost Google Data Studio An online tool for converting data into customizable informative reports and dashboards free Power BI Business analytics service by Microsoft Desktop ver – free, Cloud ver - $9.99/user/mo Tableau Visual analytics platform. Power BI competitor $12-79/user/mo
Tools/services Description Cost Hotjar Visualization of user behavior: heatmap, click map, mouse movement, scroll, playback. More powerful than CrazyEgg. Package – Business $99/mo CrazyEgg Visualization of user behavior. Package - Standard $49/mo Mousestats UX analytics: playbacks, heatmaps, form analytics (!), surveys. Package – Bronze (1 website) $29/mo WEB BPMN, CJM, Diagrams Tools/services Description Cost Diagrams.net Free SAAS service for BPMN, user flows, and CJM free Miro Online collaborative whiteboard platform: BPMN, user flows, and CJM $0+/mo
Tools/services Description Cost Chatfuel No-code chatbot for social media. Package - Pro $15+/mo ManyChat Chatbot for Facebook Messenger, Instagram Direct, SMS, etc $15+/mo Trendhero.io Search, discover and check Instagram influencers and creators. Package - Lite $9.99/mo Planable.io Facebook posting schedule automatization $33/mo
Tools/services Description Cost Mailchimp Email marketing platform. Package - Essential $9.99/mo for 500 contacts Mandrill Transactional emails for Mailchimp $20 / 25k emails Sendy.co Self hosted email newsletter application, based on Amazon SES. $1 / 10k emails, one time fee $69 Stripo.email Email design platform. Non-code $10.42/mo Firebase Cloud Messaging (FCM) Push notifications for mobile apps $0
Tools/services Description Cost Affise Partnership marketing platform (affiliate) $499/mo Affiliatepro Affiliates Management System tool, based on PHP. Own server required $45 one time, $15 – support 12 months Voluum All-in-one affiliate software $149/mo

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Best marketing tools for startups

  • 2. WEB MOBILE Tools/services Description Cost Google Analytics Web analytics system by Google. Recommended to use GA4+GA Universal via Google Tag Manager free Matabase Open-source analytics. Own server required free Tools/services Description Cost Appsflyer Mobile app analytics, it has integration with Facebook Ads $0.06/conv ersion Firebase Mobile app analytics by Google flexible Tools/services Description Cost Uptimerobot Downtime detection $0+/mo Tools/services Description Cost Amplitude Very powerful digital optimization system. In-house IT support team required. Recommended for web+mobile app products Up to 10 mil actions / mo - free Mixpanel Product analytics and data visualization Up to 100k users / mo - free Product IT
  • 3. Tools/services Description Cost Google Data Studio An online tool for converting data into customizable informative reports and dashboards free Power BI Business analytics service by Microsoft Desktop ver – free, Cloud ver - $9.99/user/mo Tableau Visual analytics platform. Power BI competitor $12-79/user/mo
  • 4. Tools/services Description Cost Hotjar Visualization of user behavior: heatmap, click map, mouse movement, scroll, playback. More powerful than CrazyEgg. Package – Business $99/mo CrazyEgg Visualization of user behavior. Package - Standard $49/mo Mousestats UX analytics: playbacks, heatmaps, form analytics (!), surveys. Package – Bronze (1 website) $29/mo WEB BPMN, CJM, Diagrams Tools/services Description Cost Diagrams.net Free SAAS service for BPMN, user flows, and CJM free Miro Online collaborative whiteboard platform: BPMN, user flows, and CJM $0+/mo
  • 5. Tools/services Description Cost Chatfuel No-code chatbot for social media. Package - Pro $15+/mo ManyChat Chatbot for Facebook Messenger, Instagram Direct, SMS, etc $15+/mo Trendhero.io Search, discover and check Instagram influencers and creators. Package - Lite $9.99/mo Planable.io Facebook posting schedule automatization $33/mo
  • 6. Tools/services Description Cost Mailchimp Email marketing platform. Package - Essential $9.99/mo for 500 contacts Mandrill Transactional emails for Mailchimp $20 / 25k emails Sendy.co Self hosted email newsletter application, based on Amazon SES. $1 / 10k emails, one time fee $69 Stripo.email Email design platform. Non-code $10.42/mo Firebase Cloud Messaging (FCM) Push notifications for mobile apps $0
  • 7. Tools/services Description Cost Affise Partnership marketing platform (affiliate) $499/mo Affiliatepro Affiliates Management System tool, based on PHP. Own server required $45 one time, $15 – support 12 months Voluum All-in-one affiliate software $149/mo