Best Practices for Integrating Social Media into Your WordPress Site
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This document provides guidance on developing a website and social media strategy for a skateboarding brand. It identifies the target audience as young men ages 13 to mid 20s interested in skateboarding. It recommends determining key audience demographics, their social media usage, and potential messaging, products, and social networks to engage the audience. Finally, it suggests choosing and installing sharing plugins to facilitate social sharing of content.
Best Practices for Integrating Social Media into Your WordPress Site
- 3. Who is your audience? Young Men 13 - mid 20s Skateboarding! Middle Class Determine Your Target Audience •Key demographics: age, sex, interests, income •Social media usage: slow or fast to adapt to new technology?
- 4. Consider Messaging What will your blog talk about and share?
- 5. Consider Products Cyan Infinity Snake Men’s Tee $32 What items will your Ecommerce store sell and promote?
- 6. Consider WHERE Your Audience is Socializing What social media is your target audience already using? Where do you predict them to go next?
- 7. SOCIAL HIP & TRENDY GENERATION CLOTHING SMART PHONES SHOW OFF VIDEOS OF SKATE TRICKS TECH SAVVY LESS ‘PROFESSIONAL’
- 8. Choose & Install Sharing Plugins • Tons of sharing options available • Go to WordPress.org for full list of plugins • Go to developers.Facebook.com for list of Facebook website integration codes What look & feel do you want from your social plugins?
- 12. Take Aways: 1. Know Your Audience •Who are they? •Where are they? •What devices do they use? 2. Choose the Right Social Networks 3. Choose the Right Plugin(s) 4. Apply Strategically…and look forward!
- 13. Thank You! Learn more about WordPress and web design at TheeDesign.com