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Best Practices in Blogging
Presentation courtesy of
Are Bloggers Journalists?
 52% of bloggers consider themselves to be
journalists
 20% of bloggers derive the majority of their
income from their blog work
 But are bloggers the same as journalists?
Source: 2010 PRWeek/PR Newswire Media Survey
Is It Journalism?
 Most have not trained to be journalists
 57% of bloggers include links to original sources
either sometimes or often.
 56% of bloggers spend extra time trying to verify
facts they want to include in a post either
sometimes or often.
SOURCE: PEW INSTITUTE 2006 SURVEY
Opinion & Ideology
 Blogging is often personal in nature and told
from a definite point of view
 Traditional journalism is different
Traditional Journalism
 Fair and balanced reporting is the goal
 Despite limitations of time and resources, we
strive to gather and present facts in an
unbiased way
Its not about You
 Challenge your own assumptions and those of
your readers
 Logic, intellect and research should prevail
over emotion, gut instinct and personal belief
systems
Bias
 Bias in the news and blogging can take many
forms
 Word choices
 Image choices
 Omission of information
 Selection of sources
 Story framing & context
Word Choices
 Whether intentional or not, the words you
choose may reveal your personal views
 Stay neutral and stick to the facts
 Interactive Exercise:
 Word Choices
 Headline Choices
Image Choices
 What graphic or image should accompany
your story?
 Can you think of examples where the image
captures something different than the
physical reality of the event?
 Interactive Exercise: Image Choices
Omission of Information
 Who sets the mainstream media news
agenda?
 What gets covered or ignored?
 Interactive Exercise: Omissions
Selection of Sources
 Should you exclude a viewpoint to reinforce
your own agenda or belief?
 Interactive Exercise: Sources
Story Framing & Context
 On the Web, the earliest reports are often
amplified by others
 Stories are framed and contextualized by
the journalist (but also by others)
 Interactive Exercise: Story Framing
Examples: The Aggregators
 Drudge Report
 Conservative in nature
 Monica Lewinsky/Bill
Clinton Scandal
 Huffington Post
 Liberal response to
Drudge Report
The Aggregators
 Beyond news, there are
several popular
aggregate blog sites for
specific areas of interest
 Examples:
 Technorati.com
 BoingBoing.net
Crowdsourcing
 Crowdsourcing is a new trend in online
journalism that has many supporters and
skeptics
What is Crowdsourcing?
 A collaborative form of reporting
 Each contributor researches and contributes a
component to the overall piece
 The actual story may or may not be written by a
collaborator
 Content is usually overseen by a centralized editor
Pro-Am Journalism
 Crowdsourcing is often referred to as pro-am
journalism
 A combination of both professional and amateur
contributions
More Resources
 University of Michigans News Bias Explored
 Pew Researchs State of the News Media
Report
 PRWeek/PR Newswire Media Survey

More Related Content

Best Practices in Blogging

  • 1. Best Practices in Blogging Presentation courtesy of
  • 2. Are Bloggers Journalists? 52% of bloggers consider themselves to be journalists 20% of bloggers derive the majority of their income from their blog work But are bloggers the same as journalists? Source: 2010 PRWeek/PR Newswire Media Survey
  • 3. Is It Journalism? Most have not trained to be journalists 57% of bloggers include links to original sources either sometimes or often. 56% of bloggers spend extra time trying to verify facts they want to include in a post either sometimes or often. SOURCE: PEW INSTITUTE 2006 SURVEY
  • 4. Opinion & Ideology Blogging is often personal in nature and told from a definite point of view Traditional journalism is different
  • 5. Traditional Journalism Fair and balanced reporting is the goal Despite limitations of time and resources, we strive to gather and present facts in an unbiased way
  • 6. Its not about You Challenge your own assumptions and those of your readers Logic, intellect and research should prevail over emotion, gut instinct and personal belief systems
  • 7. Bias Bias in the news and blogging can take many forms Word choices Image choices Omission of information Selection of sources Story framing & context
  • 8. Word Choices Whether intentional or not, the words you choose may reveal your personal views Stay neutral and stick to the facts Interactive Exercise: Word Choices Headline Choices
  • 9. Image Choices What graphic or image should accompany your story? Can you think of examples where the image captures something different than the physical reality of the event? Interactive Exercise: Image Choices
  • 10. Omission of Information Who sets the mainstream media news agenda? What gets covered or ignored? Interactive Exercise: Omissions
  • 11. Selection of Sources Should you exclude a viewpoint to reinforce your own agenda or belief? Interactive Exercise: Sources
  • 12. Story Framing & Context On the Web, the earliest reports are often amplified by others Stories are framed and contextualized by the journalist (but also by others) Interactive Exercise: Story Framing
  • 13. Examples: The Aggregators Drudge Report Conservative in nature Monica Lewinsky/Bill Clinton Scandal Huffington Post Liberal response to Drudge Report
  • 14. The Aggregators Beyond news, there are several popular aggregate blog sites for specific areas of interest Examples: Technorati.com BoingBoing.net
  • 15. Crowdsourcing Crowdsourcing is a new trend in online journalism that has many supporters and skeptics
  • 16. What is Crowdsourcing? A collaborative form of reporting Each contributor researches and contributes a component to the overall piece The actual story may or may not be written by a collaborator Content is usually overseen by a centralized editor
  • 17. Pro-Am Journalism Crowdsourcing is often referred to as pro-am journalism A combination of both professional and amateur contributions
  • 18. More Resources University of Michigans News Bias Explored Pew Researchs State of the News Media Report PRWeek/PR Newswire Media Survey