Betsy Plank's 10 Professional Commandments
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Betsy Plank, commonly referred to as the first lady of public relations, was a pioneer for public relations education. She served as the first female president of the Public Relations Society of America in 1973. Her legacy lives on through the Plank Center's research and work in advancing the profession and public relations education. This piece is from Betsy's archives.
Betsy Plank's 10 Professional Commandments
- 1. Professional Commandments 10 1 Be an eternal student. Learn your client¡¯s business. 3 Learn your client¡¯s business culture. 4 5Say yes to every opportunity. 6 Consider work as grown-up play. 7 Factor personal values into every career decision. 8 Leave a job when it doesn¡¯t challenge you. 9 Invest something in the profession you practice. 10And - if wedlock is part of your life, make sure that you marry a saint. By Betsy Plank, First Lady of public relations, who dedicated more than 60 years to the industry. 2 Embrace client problems because they give us tenure.