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betterID

gempaso
gempaso

This document outlines a proposal for BetterID, a platform to empower young urban Indonesians to propose ideas and take action on social issues. It would target males and females aged 20-30 living in urban areas. The problems it addresses are that youth lack places to voice ideas and turn them into action. The opportunities are influential digital figures and movements that inspire youth. BetterID would be a website where youth can propose ideas, early adopters can support them, and followers can join movements. It would connect ideas to real-world actions through social media and existing youth movements. Touchpoints would promote creating a culture where youth take responsibility for their trash in public spaces like 7-11 stores.

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Rian Prabana BetterID
Background There are a lot of social movement and issue that inspired youth to care about their country or social issues that happen around them
Target Young urban is a strategic to target on They are express themselves, adaptable, open minded, and digital media never be far away from them Many young people in Indonesia is proud of their country with their own way There are many young people especially in urban city try to follow the movement, usually the movement that hype in social media There are a lot of them that also try to speak up a freash idea or solution for the social issue with new perspective
Target Young urban Male and female, 20-30 years old College student, first jobber, and senior staff Live around urban area
The Problems It is hard to speak up their ideas, they dont know where they can speak their idea and execute it There are many forum or conference which are just inspire them but not lead them to an action They need a place to put their idea
The opportunities There are many person that influence youth in the digital media The person who care about social issues and do something to make a chenge Youth have been influenced by them and follow the movement that created by those people
The opportunities There are three elements here #1 Innovator Youth who wants to speak up their idea Create the place to meet them up #2 Agent of chenge Early adopter to the new innovation Who can influence others and have a lot of access to spread the idea #3 Followers Early majority Who adaptable with something new and always want to be the first using the innovation
Speak up your idea and lead them to actions for a better Indonesia
betterID A place where your idea will not only be an idea, but an action ID is identic with Indonesia You read ID in english pronoun is aidi. It is similar like you read Idea So betterID is better idea for a better Indonesia
So how it will works It will be a website that everyone can join in Youth (Innovator) can upload their idea within a proposal. Example, about overuse of car horn in the street can increase the level of strees Agent of change Upload the new idea can get the proposal and show their support Agent of change who wants to spread the issue about overuse of car horn betterID can get the proposal and ask their followers to help execute the idea All of them can meet up in the website and create plan to execute and implement the idea They can persuade people about the idea through The followers can decide what kind of their own social media idea that they want to join in. If they account like twitter, want to support about overuse of car facebook, blog, path, etc. horn in the street, they can join the movement about that
Touch Point Twitter Facebook Forum Digital Blog Movement that already began before (IYC, @id_optimis, etc) Info site
Another Touch Point Create a movement that youth can feel the benefit straightly in their daily life. Like create movement to persuade youth who always hang out at 711 or lawson to throw the trashs in the garbage after theyre hang out. If you go to 711 or lawson, you can see so many trashs on the table. Young people who had been there not throw it to the basket trash. You can create like a plastic garbage that hangin in every desk. Then you can communicate the explanation about @betterID with put the information on the plastic garbage
.thank you

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betterID

  • 1. Rian Prabana BetterID
  • 2. Background There are a lot of social movement and issue that inspired youth to care about their country or social issues that happen around them
  • 3. Target Young urban is a strategic to target on They are express themselves, adaptable, open minded, and digital media never be far away from them Many young people in Indonesia is proud of their country with their own way There are many young people especially in urban city try to follow the movement, usually the movement that hype in social media There are a lot of them that also try to speak up a freash idea or solution for the social issue with new perspective
  • 4. Target Young urban Male and female, 20-30 years old College student, first jobber, and senior staff Live around urban area
  • 5. The Problems It is hard to speak up their ideas, they dont know where they can speak their idea and execute it There are many forum or conference which are just inspire them but not lead them to an action They need a place to put their idea
  • 6. The opportunities There are many person that influence youth in the digital media The person who care about social issues and do something to make a chenge Youth have been influenced by them and follow the movement that created by those people
  • 7. The opportunities There are three elements here #1 Innovator Youth who wants to speak up their idea Create the place to meet them up #2 Agent of chenge Early adopter to the new innovation Who can influence others and have a lot of access to spread the idea #3 Followers Early majority Who adaptable with something new and always want to be the first using the innovation
  • 8. Speak up your idea and lead them to actions for a better Indonesia
  • 9. betterID A place where your idea will not only be an idea, but an action ID is identic with Indonesia You read ID in english pronoun is aidi. It is similar like you read Idea So betterID is better idea for a better Indonesia
  • 10. So how it will works It will be a website that everyone can join in Youth (Innovator) can upload their idea within a proposal. Example, about overuse of car horn in the street can increase the level of strees Agent of change Upload the new idea can get the proposal and show their support Agent of change who wants to spread the issue about overuse of car horn betterID can get the proposal and ask their followers to help execute the idea All of them can meet up in the website and create plan to execute and implement the idea They can persuade people about the idea through The followers can decide what kind of their own social media idea that they want to join in. If they account like twitter, want to support about overuse of car facebook, blog, path, etc. horn in the street, they can join the movement about that
  • 11. Touch Point Twitter Facebook Forum Digital Blog Movement that already began before (IYC, @id_optimis, etc) Info site
  • 12. Another Touch Point Create a movement that youth can feel the benefit straightly in their daily life. Like create movement to persuade youth who always hang out at 711 or lawson to throw the trashs in the garbage after theyre hang out. If you go to 711 or lawson, you can see so many trashs on the table. Young people who had been there not throw it to the basket trash. You can create like a plastic garbage that hangin in every desk. Then you can communicate the explanation about @betterID with put the information on the plastic garbage