Between digital iab
- 1. PROGRAMMATIC PREMIUM: 丼丐 亅丐 丐 弌 亅丐 丐丐亂
- 2. 丼丕 PROGRAMMATIC DIRECT 亅丐 ? 2013 2014 2015 2016 Real-time bidding ($bil) $4.16 $9.25 $11.01 $11.84 % change 106.6% 122.6% 19.0% 7.5% % of total programmatic digital display ad spending 98.0% 92.0% 74.0% 58.0% Programmatic direct ($bil) $0.08 $0.80 $3.87 $8.57 % change 317.5% 848.4% 380.7% 121.6% % of total programmatic digital display ad spending 2.0% 8.0% 26.0% 42.0% US Programmatic Digital Display Ad Spending, by Transaction Method, 2013-2016 / eMarketer, Oct 2014
- 3. 丼丕 PROGRAMMATIC DIRECT 亅丐 ? 92% RTB 28% RTB 2014 8% PROGRAMMATIC DIRECT 72% PROGRAMMATIC DIRECT EMEA Market Forecast by APPNEXUS 2018
- 4. PROGRAMMATIC PREMIUM 弌弌 3,8 仄仍亟. 弍仍亠亶 于亠 Programmatic 25% Direct deals / Preferred deals Programmatic Direct 仂 仂从亟舒 25%? 亠仆从舒 IAB Russia 仂弍亠仄舒 仂亳亶从仂亞仂 仆从舒 Programmatic 于 2014 亞仂亟.
- 5. 丼丐 丐 PROGRAMMATIC PREMUIM Programmatic Premium 仂... 礆亠 亟亠仍从亳 亠仄亳舒仍仆亶 仄舒从亠仗仍亠亶 亠舒仆亟舒仆亠 仂仄舒 丼仂-仂 亠亠
- 6. 亊乘 弌 礆亠 亟仂亞仂于仂亠仆仆仂亳 仗仍仂舒亟从仂亶 舒舒仆亳仂于舒仆仆舒 亠仆舒 / 仂弍亠仄 亳仂亳亠仆亠 仗仂从舒亰 仆舒 仂仂亳 仄亠舒 亠亟于舒亳亠仍仆亠 亟舒仆仆亠 仗仂 亠亞仄亠仆舒仄
- 7. 亂乘 丐弌 亟亳仆亶 从仂仆仂仍 舒仂 仂从仂亠 从舒亠于仂 亳仆于亠仆舒 亠 亠弍亠 仗亠亠亞仂于仂仂于 仗仍仂舒亟从舒仄亳 仗仍舒舒 亳 从仂仆仂仍 亳亰 仂亟仆仂亞仂 仂从仆舒
- 9. 丐丐丼弌 丐乘 舒亰仄亠亠仆亳亠 亠亠亰 deal id 亳于磶从舒 从 亠仄舒亳从亠 仂仍舒 亠从亳于仆仂 Brand safety Millennial Media
- 10. 丐亊 丐丼丐亂 PROGRAMMATIC PREMIUM?
- 11. 舒仍亳亳亠 仗仍仂舒亟仂从 亳亰 丐仂仗-100 仗亳从舒 TNS 11 亟亳仆亶 从仂仆仂仍 舒仂 仗仂从舒亰仂于 仗仂仍亰仂于舒亠仍 10 丐舒亞亠亳仆亞 仆舒 舒亟亳仂仆亠 亠亞仄亠仆 10 仗亳仄亳亰舒亳 仗仂 亠仍礆 亠从仍舒仄仆仂亶 从舒仄仗舒仆亳亳 (CPA, CPC, CPM) 9 仗亠舒亳于仆仂亠 仗舒于仍亠仆亳亠 仆舒仂亶从舒仄亳 仗仂 仂亟 从舒仄仗舒仆亳亳 8 丕亟仂弍仆仂亠 仄亠亟亳舒仗仍舒仆亳仂于舒仆亳亠 8 舒仍亳亳亠 亠仆仂仍仂亞亳亳 Brand safety 7 仂舒 亰舒仗从舒 亠从仍舒仄仆仂亶 从舒仄仗舒仆亳亳 7 个亳从亳仂于舒仆仆舒 (仆亠 舒从亳仂仆仆舒) 亠仆舒 仗仂从舒亰仂于 6 舒舒仆亳 仂弍亠仄舒 舒亰仄亠亠仆亳 仆舒 从舒亢亟仂亶 仗仍仂舒亟从亠 5 弍仂 仂亟亠仍仆 仗仍仂舒亟仂从 亟仍 仄亠亟亳舒仗仍舒仆舒 5 礆亠 亳仆舒仆仂于亠 舒亠 仄亠亢亟 舒亞亠仆于仂仄 亳 仗仍仂舒亟从仂亶 3 舒仍亳亳亠 仆亠舒仆亟舒仆 仂仄舒仂于 亳 rich-media 2