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Beyond Blogging

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Jeff Turner
Jeff Turner

The document discusses expanding influence beyond blogging through greater engagement on social media. It emphasizes building relationships by genuinely engaging with others across different networks and spheres of influence. Key factors that contribute to influence are identity, presence, relationships, conversations, groups, reputation, and sharing on social platforms. Success is measured by the size of one's audience and the impact of one's influence.

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BEYOND BLOGGING EXPANDING YOUR WEB INFLUENCE JEFF TURNER | ZEEK INTERACTIVE | @RESPRES
ENGAGEMENT THE NOT-SO-NEW MARKETING METRIC
AWARENESS INTERACTION ENGAGEMENT
social media network business network personal network MORE ENGAGEMENT = MORE INFLUENCE
NOTHING’S NEW. HOW TO WIN FRIENDS & INFLUENCE PEOPLE BY DALE CARNEGIE BECOME GENUINELY INTERESTED IN OTHER PEOPLE. SMILE. REMEMBER THAT A PERSON’S NAME IS TO THAT PERSON THE SWEETEST SOUND IN ANY LANGUAGE. BE A GOOD LISTENER. ENCOURAGE OTHERS TO TALK ABOUT THEMSELVES. TALK IN TERMS OF THE OTHER PERSONS INTERESTS. MAKE THE OTHER PERSON FEEL IMPORTANT - SINCERELY.
school sports charity EACH ITS OWN SPHERE OF INFLUENCE
school sports charity INFLUENCE
school sports charity GREATER INFLUENCE
school sports charity GREATEST INFLUENCE
IT’S THE SAME ONLINE
twi er facebook blog GREATEST INFLUENCE
INFLUENCE RIPPLES ORIGINATED BY DAVID ARMANO
INFLUENCE RIPPLES & SM FRAGMENTATION ORIGINATED BY DAVID ARMANO
THE BUILDING BLOCKS WHAT ARE THE SOCIAL BUILDING BLOCKS?
THE 7 SOCIAL BUILDING BLOCKS IDENTITY - A WAY OF UNIQUELY IDENTIFYING PEOPLE IN THE SYSTEM PRESENCE - A WAY OF KNOWING WHO IS ONLINE, AVAILABLE OR OTHERWISE NEARBY RELATIONSHIPS - A WAY OF DESCRIBING HOW TWO USERS IN THE SYSTEM ARE RELATED CONVERSATIONS - A WAY OF TALKING TO OTHER PEOPLE THROUGH THE SYSTEM GROUPS - A WAY OF FORMING COMMUNITIES OF INTEREST REPUTATION - A WAY OF KNOWING THE STATUS OF OTHER PEOPLE IN THE SYSTEM (WHO CAN BE TRUSTED?) SHARING - A WAY OF SHARING THINGS THAT ARE MEANINGFUL TO PARTICIPANTS (LIKE PHOTOS OR VIDEOS) ORIGINALLY COMPILED BY MATT WEBB
presence sharing relationships identity conversations reputation groups THE HONEYCOMB MODEL ORIGINATED BY GENE SMITH
presence sharing relationships identity conversations reputation groups THE BLOGGING HONEYCOMB
presence sharing relationships identity conversations reputation groups THE TWITTER HONEYCOMB
presence sharing relationships identity conversations reputation groups THE FACEBOOK HONEYCOMB
MEASURING SUCCESS FILLING THE NEED TO ANALYZE THE IMPACT OF INFLUENCE
A MEDIA PERSONALITY SUCCESS IS MEASURED BY: THE SIZE OF YOUR AUDIENCE INFLUENCE WITH YOUR AUDIENCE ? PRESENCE WITH YOUR AUDIENCE ? YOUR NAME RECOGNITION ? BEING KNOWN AS “?” (YOU GET TO DECIDE)
BUSINESS SUCCESS? ? YOU MUST ASK: HOW GOOD AM I AT... MAKING EFFECTIVE FIRST IMPRESSIONS? TURNING INTRODUCTIONS INTO RELATIONSHIPS? SELLING YOURSELF BY NOT SELLING YOURSELF? LISTENING EFFECTIVELY? TURNING QUESTIONS INTO PRODUCTIVE & COMPELLING DISCUSSIONS? SELFLESS GIVING?

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Beyond Blogging

  • 1. BEYOND BLOGGING EXPANDING YOUR WEB INFLUENCE JEFF TURNER | ZEEK INTERACTIVE | @RESPRES
  • 3. AWARENESS INTERACTION ENGAGEMENT
  • 4. social media network business network personal network MORE ENGAGEMENT = MORE INFLUENCE
  • 5. NOTHING’S NEW. HOW TO WIN FRIENDS & INFLUENCE PEOPLE BY DALE CARNEGIE BECOME GENUINELY INTERESTED IN OTHER PEOPLE. SMILE. REMEMBER THAT A PERSON’S NAME IS TO THAT PERSON THE SWEETEST SOUND IN ANY LANGUAGE. BE A GOOD LISTENER. ENCOURAGE OTHERS TO TALK ABOUT THEMSELVES. TALK IN TERMS OF THE OTHER PERSONS INTERESTS. MAKE THE OTHER PERSON FEEL IMPORTANT - SINCERELY.
  • 6. school sports charity EACH ITS OWN SPHERE OF INFLUENCE
  • 7. school sports charity INFLUENCE
  • 8. school sports charity GREATER INFLUENCE
  • 9. school sports charity GREATEST INFLUENCE
  • 10. IT’S THE SAME ONLINE
  • 11. twi er facebook blog GREATEST INFLUENCE
  • 12. INFLUENCE RIPPLES ORIGINATED BY DAVID ARMANO
  • 13. INFLUENCE RIPPLES & SM FRAGMENTATION ORIGINATED BY DAVID ARMANO
  • 14. THE BUILDING BLOCKS WHAT ARE THE SOCIAL BUILDING BLOCKS?
  • 15. THE 7 SOCIAL BUILDING BLOCKS IDENTITY - A WAY OF UNIQUELY IDENTIFYING PEOPLE IN THE SYSTEM PRESENCE - A WAY OF KNOWING WHO IS ONLINE, AVAILABLE OR OTHERWISE NEARBY RELATIONSHIPS - A WAY OF DESCRIBING HOW TWO USERS IN THE SYSTEM ARE RELATED CONVERSATIONS - A WAY OF TALKING TO OTHER PEOPLE THROUGH THE SYSTEM GROUPS - A WAY OF FORMING COMMUNITIES OF INTEREST REPUTATION - A WAY OF KNOWING THE STATUS OF OTHER PEOPLE IN THE SYSTEM (WHO CAN BE TRUSTED?) SHARING - A WAY OF SHARING THINGS THAT ARE MEANINGFUL TO PARTICIPANTS (LIKE PHOTOS OR VIDEOS) ORIGINALLY COMPILED BY MATT WEBB
  • 16. presence sharing relationships identity conversations reputation groups THE HONEYCOMB MODEL ORIGINATED BY GENE SMITH
  • 17. presence sharing relationships identity conversations reputation groups THE BLOGGING HONEYCOMB
  • 18. presence sharing relationships identity conversations reputation groups THE TWITTER HONEYCOMB
  • 19. presence sharing relationships identity conversations reputation groups THE FACEBOOK HONEYCOMB
  • 20. MEASURING SUCCESS FILLING THE NEED TO ANALYZE THE IMPACT OF INFLUENCE
  • 21. A MEDIA PERSONALITY SUCCESS IS MEASURED BY: THE SIZE OF YOUR AUDIENCE INFLUENCE WITH YOUR AUDIENCE ? PRESENCE WITH YOUR AUDIENCE ? YOUR NAME RECOGNITION ? BEING KNOWN AS “?” (YOU GET TO DECIDE)
  • 22. BUSINESS SUCCESS? ? YOU MUST ASK: HOW GOOD AM I AT... MAKING EFFECTIVE FIRST IMPRESSIONS? TURNING INTRODUCTIONS INTO RELATIONSHIPS? SELLING YOURSELF BY NOT SELLING YOURSELF? LISTENING EFFECTIVELY? TURNING QUESTIONS INTO PRODUCTIVE & COMPELLING DISCUSSIONS? SELFLESS GIVING?