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Beyond Fast
How to fund, design, build, and monetize your ambitious
software products and start-ups -- faster.
Rob Meadows
CEO
Oct 30 - 2014

Top Start-up & Product Risks:
Market
2
Financing Product Technology
We must eliminate risks faster to increase our odds of success.

3
A Fast World A Faster World
? Next Day
? Next Hour
? Soon
? Now
? Seconds
? Milliseconds
? 1 click
? No clicks

4
Fast Financing Faster Financing
? Angels +
? Your Customers
? Friends & Family +
(Crowd Funding)
? Venture Capital

5
Fast Product Faster Product
? A Great Idea
? Lean/Agile
? MVP
? A Great Pain Point
? Workshops
? Prototype

6
Fast Product Faster Product
? Your Experience
? User Feedback
? Fail Fast
? Customer Interviewing
? Analytics + User Testing
? Build The Right Thing

7
Fast Design Faster Design
? Wireframes
? Design Samples
? Mockups
? Whiteboard + Prototype
? Style Tiles
? Dynamic Style Guide

8
Fast Technology Faster Technology
? Mobile web
? No Tests
? Pair Programming
? MVP
? Native mobile
? Test-Driven Development
? Pull Requests
? V1

9
Fast Technology Faster Technology
? Performance Profiling
? New Relic
? Midnight Deployments
? CI/CD
? In-house/Outsourced
? Partnerships

Fast Money Faster Money
? SEO/SEM
? Ads
? App Purchases
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? Customer Referrals
? Subscriptions
? In-App Purchases

Example: Style Tiles in Photoshop
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Example: Dynamic Style
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Guide in Sketch

Example: Prototype in Invision
13

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We are a digital product development and
venture firm. Our mission is to enable everyone
in the world to create extraordinary technology.
hello@originate.com

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Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

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Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014