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Beyond foursquare: overview on the best location based apps

Matteo Roversi
Matteo Roversi

A non-exhaustive and in-progress overview on the best mobile location based services, beyond foursquare, Facebook Places, Yelp and TripAdvisor.

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BEYOND FOURSQUARE Overview on the Best Location Based Apps March 2013
IM MATTEO ROVERSI matteoroversi.com @matteoroversi
This presentation is about MOBILE LBS: a broad range of services that incorporate location information with other data to provide a value-added experience to a mobile user.
01 PLACE DISCOVERY
BANJO ban.jo DESCRIPTION: Banjo is a social discovery app that lets the user look at what is happening around the world in real time. DATA COLLECTION: passive / the app works in the background to grab your location. BUSINESS MODEL: currently unknown / in the future Connecting brands with their consumers in a way that makes an emotional connection = geo- targeted advertisements?
EVERPLACES everplaces.com DESCRIPTION: Everplaces is a social bookmarking app for places: you can save and share places you love. DATA COLLECTION: implicit / the app reveals your location when you bookmark a place. BUSINESS MODEL: business program for bloggers and enterprises: create branded collections of places.
DCOVERY dcovery.com DESCRIPTION: Dcovery lets you collect places you want to discover. DATA COLLECTION: implicit / the app reveals your location when you bookmark a place or search for something. BUSINESS MODEL: paid app.
ITALIAN! PHOTOSPOTLAND photospotland.com DESCRIPTION: PhotoSpotLand is an app to discover the best places to take photos and share experience and knowledge about photography. DATA COLLECTION: implicit / the app reveals your location when you search for a photo spot. BUSINESS MODEL: data collection and related deals / premium membership?
02 GEO-SOCIAL
INSTAGRAM instagram.com DESCRIPTION: Instagram is a fast, beautiful and fun way to share photos with friends and family. DATA COLLECTION: implicit / the app reveals your location when you take photos. BUSINESS MODEL: currently unknown / in future display advertising?
HIGHLIGHT highlig.ht DESCRIPTION: Highlight is the app to learn more about people nearby, connect and share with them. DATA COLLECTION: passive / the application works in the background to grab your location. BUSINESS MODEL: currently unknown.
SONAR sonar.me DESCRIPTION: Sonar is an app to connect and share with the people nearby. DATA COLLECTION: passive / the application works in the background to grab your location. BUSINESS MODEL: pay-per-promotion model: help companies reach the right person, at the right place, in the time with a small message.
03 TRAVEL
GOGOBOT gogobot.com DESCRIPTION: Gogobot is an app to discover travel recommendations from friends and people who travel. DATA COLLECTION: implicit / the app reveals your location when you search for a place. BUSINESS MODEL: partnership with Expedia, Kayak and more to create a social travel network.
VAYABLE, GIDSY vayable.com - gidsy.com DESCRIPTION: Vayable and Gidsy are apps to book experiences and tours from local people. DATA COLLECTION: implicit / the app reveals your location when you search for an experience. BUSINESS MODEL: percent cut of what customers pay for their experiences.
04 TRANSPORTATION
UBER uber.com DESCRIPTION: Uber is an app to request a ride from a private driver. DATA COLLECTION: implicit / the app reveals your location when you search for a ride. BUSINESS MODEL: percent cut of what customers pay for their rides.
GETAROUND getaround.com DESCRIPTION: Getaround is the Airbnb for cars: you can rent a car from someone nearby. DATA COLLECTION: implicit / the app reveals your location when you search for a car. BUSINESS MODEL: percent cut of what customers pay for their rides.
05 SHARED EXPERIENCE
SOCIAL CAM socialcam.com DESCRIPTION: Socialcam is Instagram for videos. DATA COLLECTION: implicit / the app reveals your location when you take a video. BUSINESS MODEL: currently unknown.
PATH path.com DESCRIPTION: Path is the personal social network to share life and stay connected with family and friends. DATA COLLECTION: implicit / the app reveals your location when you take a speci鍖c actions. BUSINESS MODEL: currently unknown / in future virtual goods?
QWIKI qwiki.com DESCRIPTION: Qwiki automatically turns pictures and videos from events youve captured on your iPhone into brief, beautiful movies to share. DATA COLLECTION: implicit / the app reveals your location when you take a video. BUSINESS MODEL: currently unknown / in future advertising?
06 HEALTH & FITNESS
RUNKEEPER runkeeper.com DESCRIPTION: Runkeeper is an app to track workouts. DATA COLLECTION: implicit / the app reveals your location when you run. BUSINESS MODEL: freemium app.
EVERYTRAIL everytrail.com DESCRIPTION: EveryTrail is an app to share trips, connect with other travelers and 鍖nd great new things to do. DATA COLLECTION: implicit / the app reveals your location when you search for a trip or track your location when you go for a trip. BUSINESS MODEL: freemium app.
07 LOCAL EXPERTS
LOCAL MIND localmind.com DESCRIPTION: Local Mind is a real-time Q&A with locals and friends about whats happening now DATA COLLECTION: implicit / the app reveals your location when you ask for something. BUSINESS MODEL: sponsored locations, ads, deals.
LOCALUNCLE localuncle.com DESCRIPTION: LocalUncle is an app to ask questions about places and neighborhoods and get answers from people on the ground. DATA COLLECTION: implicit / the app reveals your location when you ask for something. BUSINESS MODEL: sponsored locations, ads, deals.
08 COMMERCE
SHOPKICK shopkick.com DESCRIPTION: Shopkick is an app to get rewarded for the shopping you already do. Earn kicks (reward points) just for walking into stores. DATA COLLECTION: via shopkick hardware: it emits an inaudible signal that gets picked up by the shoppers mobile phone. BUSINESS MODEL: partnerships.
ZAARLY zaarly.com DESCRIPTION: Zaarly storefronts bring you a hand-picked community of the best local service providers. DATA COLLECTION: implicit / the app reveals your location when you search for something. BUSINESS MODEL: percent cut of what customers pay to local service providers.
09 WORK
INTRO getintro.net DESCRIPTION: Intro is the app to meet people for business. DATA COLLECTION: passive / the application works in the background to grab your location. BUSINESS MODEL: currently unknown / in the future freemium?
WORKCLUB workclub.net DESCRIPTION: Workclub is the app to discover people who are working near you. DATA COLLECTION: explicit / such as checking in at a location. BUSINESS MODEL: currently unknown / in the future freemium?
WHAT ABOUT YOUR APP?
Beyond foursquare: overview on the best location based apps
Photo Credits 1) View East by Paul Downey 2) Skyline by elevenItaly 3) A large orange square by Giovanni 4) Externsteine - sacred place of Central Europe by Maik Nern 9) My imaginary friend is better than your imaginary friend by P.O. Arn辰s 13) Traveling Light by Arden 16) Cast iron Northland Transportation model bus by Minnesota Historical Society 19) Sharing by Ben Grey 23) Run:Swiftly Tech SS & Run:Speed Shorts by lululemon athletica 26) Old Man Jos辿 of Cuba by Sami Kein造nen 29) Commerce St 1905 by Justin Cozart 32) O鍖ce by @ANDYwithCAMERA 36) Thank You Card by Jon Ashcroft

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Beyond foursquare: overview on the best location based apps

  • 1. BEYOND FOURSQUARE Overview on the Best Location Based Apps March 2013
  • 3. This presentation is about MOBILE LBS: a broad range of services that incorporate location information with other data to provide a value-added experience to a mobile user.
  • 5. BANJO ban.jo DESCRIPTION: Banjo is a social discovery app that lets the user look at what is happening around the world in real time. DATA COLLECTION: passive / the app works in the background to grab your location. BUSINESS MODEL: currently unknown / in the future Connecting brands with their consumers in a way that makes an emotional connection = geo- targeted advertisements?
  • 6. EVERPLACES everplaces.com DESCRIPTION: Everplaces is a social bookmarking app for places: you can save and share places you love. DATA COLLECTION: implicit / the app reveals your location when you bookmark a place. BUSINESS MODEL: business program for bloggers and enterprises: create branded collections of places.
  • 7. DCOVERY dcovery.com DESCRIPTION: Dcovery lets you collect places you want to discover. DATA COLLECTION: implicit / the app reveals your location when you bookmark a place or search for something. BUSINESS MODEL: paid app.
  • 8. ITALIAN! PHOTOSPOTLAND photospotland.com DESCRIPTION: PhotoSpotLand is an app to discover the best places to take photos and share experience and knowledge about photography. DATA COLLECTION: implicit / the app reveals your location when you search for a photo spot. BUSINESS MODEL: data collection and related deals / premium membership?
  • 10. INSTAGRAM instagram.com DESCRIPTION: Instagram is a fast, beautiful and fun way to share photos with friends and family. DATA COLLECTION: implicit / the app reveals your location when you take photos. BUSINESS MODEL: currently unknown / in future display advertising?
  • 11. HIGHLIGHT highlig.ht DESCRIPTION: Highlight is the app to learn more about people nearby, connect and share with them. DATA COLLECTION: passive / the application works in the background to grab your location. BUSINESS MODEL: currently unknown.
  • 12. SONAR sonar.me DESCRIPTION: Sonar is an app to connect and share with the people nearby. DATA COLLECTION: passive / the application works in the background to grab your location. BUSINESS MODEL: pay-per-promotion model: help companies reach the right person, at the right place, in the time with a small message.
  • 14. GOGOBOT gogobot.com DESCRIPTION: Gogobot is an app to discover travel recommendations from friends and people who travel. DATA COLLECTION: implicit / the app reveals your location when you search for a place. BUSINESS MODEL: partnership with Expedia, Kayak and more to create a social travel network.
  • 15. VAYABLE, GIDSY vayable.com - gidsy.com DESCRIPTION: Vayable and Gidsy are apps to book experiences and tours from local people. DATA COLLECTION: implicit / the app reveals your location when you search for an experience. BUSINESS MODEL: percent cut of what customers pay for their experiences.
  • 17. UBER uber.com DESCRIPTION: Uber is an app to request a ride from a private driver. DATA COLLECTION: implicit / the app reveals your location when you search for a ride. BUSINESS MODEL: percent cut of what customers pay for their rides.
  • 18. GETAROUND getaround.com DESCRIPTION: Getaround is the Airbnb for cars: you can rent a car from someone nearby. DATA COLLECTION: implicit / the app reveals your location when you search for a car. BUSINESS MODEL: percent cut of what customers pay for their rides.
  • 20. SOCIAL CAM socialcam.com DESCRIPTION: Socialcam is Instagram for videos. DATA COLLECTION: implicit / the app reveals your location when you take a video. BUSINESS MODEL: currently unknown.
  • 21. PATH path.com DESCRIPTION: Path is the personal social network to share life and stay connected with family and friends. DATA COLLECTION: implicit / the app reveals your location when you take a speci鍖c actions. BUSINESS MODEL: currently unknown / in future virtual goods?
  • 22. QWIKI qwiki.com DESCRIPTION: Qwiki automatically turns pictures and videos from events youve captured on your iPhone into brief, beautiful movies to share. DATA COLLECTION: implicit / the app reveals your location when you take a video. BUSINESS MODEL: currently unknown / in future advertising?
  • 24. RUNKEEPER runkeeper.com DESCRIPTION: Runkeeper is an app to track workouts. DATA COLLECTION: implicit / the app reveals your location when you run. BUSINESS MODEL: freemium app.
  • 25. EVERYTRAIL everytrail.com DESCRIPTION: EveryTrail is an app to share trips, connect with other travelers and 鍖nd great new things to do. DATA COLLECTION: implicit / the app reveals your location when you search for a trip or track your location when you go for a trip. BUSINESS MODEL: freemium app.
  • 27. LOCAL MIND localmind.com DESCRIPTION: Local Mind is a real-time Q&A with locals and friends about whats happening now DATA COLLECTION: implicit / the app reveals your location when you ask for something. BUSINESS MODEL: sponsored locations, ads, deals.
  • 28. LOCALUNCLE localuncle.com DESCRIPTION: LocalUncle is an app to ask questions about places and neighborhoods and get answers from people on the ground. DATA COLLECTION: implicit / the app reveals your location when you ask for something. BUSINESS MODEL: sponsored locations, ads, deals.
  • 30. SHOPKICK shopkick.com DESCRIPTION: Shopkick is an app to get rewarded for the shopping you already do. Earn kicks (reward points) just for walking into stores. DATA COLLECTION: via shopkick hardware: it emits an inaudible signal that gets picked up by the shoppers mobile phone. BUSINESS MODEL: partnerships.
  • 31. ZAARLY zaarly.com DESCRIPTION: Zaarly storefronts bring you a hand-picked community of the best local service providers. DATA COLLECTION: implicit / the app reveals your location when you search for something. BUSINESS MODEL: percent cut of what customers pay to local service providers.
  • 33. INTRO getintro.net DESCRIPTION: Intro is the app to meet people for business. DATA COLLECTION: passive / the application works in the background to grab your location. BUSINESS MODEL: currently unknown / in the future freemium?
  • 34. WORKCLUB workclub.net DESCRIPTION: Workclub is the app to discover people who are working near you. DATA COLLECTION: explicit / such as checking in at a location. BUSINESS MODEL: currently unknown / in the future freemium?
  • 37. Photo Credits 1) View East by Paul Downey 2) Skyline by elevenItaly 3) A large orange square by Giovanni 4) Externsteine - sacred place of Central Europe by Maik Nern 9) My imaginary friend is better than your imaginary friend by P.O. Arn辰s 13) Traveling Light by Arden 16) Cast iron Northland Transportation model bus by Minnesota Historical Society 19) Sharing by Ben Grey 23) Run:Swiftly Tech SS & Run:Speed Shorts by lululemon athletica 26) Old Man Jos辿 of Cuba by Sami Kein造nen 29) Commerce St 1905 by Justin Cozart 32) O鍖ce by @ANDYwithCAMERA 36) Thank You Card by Jon Ashcroft