Beyond Numbers.ElClasico.Digital Impact
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This document contains analytics on hashtags and search terms related to the El Clasico football match between Barcelona and Real Madrid from November 19-23, 2015. Key findings include: - #ELClasico generated over 947,000 tweets while #FCB and #RealMadrid generated over 450,000 and 167,000 tweets respectively. - Peak activity for the hashtags occurred on November 20th when #ELClasico saw over 534,000 tweets. - Original tweets made up 58.6% of #ELClasico tweets while retweets were 40.8%. The top sources of tweets included Twitter web clients and mobile apps. - Related search terms for the teams and
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![Hashtag insights l #ELClasico
Tweets
BN
947,067 17,580,489
Twitter Trend:
*Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone.
*E: stands for English hashtag [ELClasico] *A: Stands for Arabic hashtag [?]??????????
0
200000
400000
600000
19 Nov, 2015 20 Nov, 2015 21 Nov, 2015 22 Nov, 2015 23 Nov, 2015
Average tweets per day
189,413
Peak time: 20th of
November, 2015
with 534K tweets.
31,158 11,567,5216,231
E
A
Impressions
E
A](https://image.slidesharecdn.com/beyondnumberselclasicodigitalimpact-151125222503-lva1-app6891/85/Beyond-Numbers-ElClasico-Digital-Impact-4-320.jpg)
![Search Term insights l ELClasico
BN
Interest over time: GMT+2
Related Searches l Top queries:
Jadwal elclasico
Hasil elclasico
Elclasico 2015
100
40
35
E
A
*Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone
*E: stands for English hashtag [ELClasico] *A: Stands for Arabic hashtag [?]??????????
??????????? ????????
??????????? ??????
??????????? ???????
100
95
55
E Related Searches l Top queries:A](https://image.slidesharecdn.com/beyondnumberselclasicodigitalimpact-151125222503-lva1-app6891/85/Beyond-Numbers-ElClasico-Digital-Impact-8-320.jpg)
![Search Term insights l FCB
BN
Interest over time: GMT+2
E
A
Related Searches l Top queries:
Fcb vs real madrid
Rma vs fcb
Fcb news
100
40
35
*Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone
*E: stands for English hashtag [FCB] l *A: Stands for Arabic hashtag [?]????????
????????? ??????
??????? ??????? ?????????
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100
45
45
E Related Searches l Top queries:A](https://image.slidesharecdn.com/beyondnumberselclasicodigitalimpact-151125222503-lva1-app6891/85/Beyond-Numbers-ElClasico-Digital-Impact-13-320.jpg)
![Search Term insights l Real madrid
BN
Interest over time: GMT+2
E
A
Related Searches l Top queries:
realmadrid news
Realmadrid vs barcelona
Real madrid
100
75
30
*Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone
*E: stands for English hashtag [RealMadrid] l *A: Stands for Arabic hashtag [??????? ?]?????
??????? ?????? ??????
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?????????? ??????? ?????? ????????
100
50
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E Related Searches l Top queries:A](https://image.slidesharecdn.com/beyondnumberselclasicodigitalimpact-151125222503-lva1-app6891/85/Beyond-Numbers-ElClasico-Digital-Impact-18-320.jpg)
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Beyond Numbers.ElClasico.Digital Impact
- 1. BN ? 2015 Beyond Numbers l All rights reserved Beyond Numbers Digital Analytics EL Clasico Digital Impact 25th of November, 2015
- 2. This document is protected under the copyright laws. This document contains information that is proprietary and confidential to Beyond Numbers, which shall not be disclosed outside or duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Beyond Numbers. Any use or disclosure in whole or in part of this information without the express written permission of Beyond Numbers is prohibited. ? 2015 Beyond Numbers. All rights reserved. Beyond Numbers Digital Analytics BN
- 3. BN BARCELONA REAL MADRID #ELClasico Beyond Numbers l Digital Analytics
- 4. Hashtag insights l #ELClasico Tweets BN 947,067 17,580,489 Twitter Trend: *Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone. *E: stands for English hashtag [ELClasico] *A: Stands for Arabic hashtag [?]?????????? 0 200000 400000 600000 19 Nov, 2015 20 Nov, 2015 21 Nov, 2015 22 Nov, 2015 23 Nov, 2015 Average tweets per day 189,413 Peak time: 20th of November, 2015 with 534K tweets. 31,158 11,567,5216,231 E A Impressions E A
- 5. Hashtag insights l #ELClasico BNData measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone Share of tweets: 58.6%Original tweets 40.8%Retweets 0.6%Replies 71% 51.2% 16.8% 29% Top Sources: 17.8%
- 6. Hashtag insights l #??????????? BNData measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone Share of tweets: 35%Original tweets 64.6%Retweets 0.4%Replies 13% 8.2% 44.7% 87% Top Sources: 31.5%
- 7. Hashtag insights l #ELClasico BNData measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone Buzz graph:
- 8. Search Term insights l ELClasico BN Interest over time: GMT+2 Related Searches l Top queries: Jadwal elclasico Hasil elclasico Elclasico 2015 100 40 35 E A *Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone *E: stands for English hashtag [ELClasico] *A: Stands for Arabic hashtag [?]?????????? ??????????? ???????? ??????????? ?????? ??????????? ??????? 100 95 55 E Related Searches l Top queries:A
- 9. #FCB BNBeyond Numbers l Digital Analytics
- 10. Hashtag insights l #FCB Tweets Impressions BN 450,805 159,282,537 Twitter Trend: Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone 0 50000 100000 150000 200000 250000 300000 350000 19 Nov, 2015 20 Nov, 2015 21 Nov, 2015 22 Nov, 2015 23 Nov, 2015 Average tweets per day 90,161 Peak time: 20th of November, 2015 with 327K tweets.
- 11. Hashtag insights l #FCB BNData measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone Share of tweets: 52.1%Retweets 1.3%Replies 33% 15.1% 67% Top Sources: 28.8%46.6%Original tweets 29%
- 12. Hashtag insights l #FCB BNData measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone Buzz graph:
- 13. Search Term insights l FCB BN Interest over time: GMT+2 E A Related Searches l Top queries: Fcb vs real madrid Rma vs fcb Fcb news 100 40 35 *Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone *E: stands for English hashtag [FCB] l *A: Stands for Arabic hashtag [?]???????? ????????? ?????? ??????? ??????? ????????? ??????? ??????? ????????? ???????? 100 45 45 E Related Searches l Top queries:A
- 14. #RealMadrid BNBeyond Numbers l Digital Analytics
- 15. Hashtag insights l #RealMadrid Tweets Impressions BN 167,331 98,258,347 Twitter Trend: Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone 0 20000 40000 60000 80000 100000 120000 19 Nov, 2015 20 Nov, 2015 21 Nov, 2015 22 Nov, 2015 23 Nov, 2015 Average tweets per day 35,266 Peak time: 20th of November, 2015 with 105K tweets.
- 16. BNData measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone Share of tweets: 0.9%Replies 59% 17.2% 41% Top Sources: 16.6% 67.1%Original tweets Hashtag insights l #RealMadrid 32%Retweets 12.5%
- 17. BNData measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone Buzz graph: Hashtag insights l #RealMadrid
- 18. Search Term insights l Real madrid BN Interest over time: GMT+2 E A Related Searches l Top queries: realmadrid news Realmadrid vs barcelona Real madrid 100 75 30 *Data measured from 19th to 23th of November, 2015 ¨C 12:00 PM Cairo Time zone *E: stands for English hashtag [RealMadrid] l *A: Stands for Arabic hashtag [??????? ?]????? ??????? ?????? ?????? ??????? ?????? ??????? ?????????? ??????? ?????? ???????? 100 50 45 E Related Searches l Top queries:A
- 19. #Messi BN #Ronaldo Vs Beyond Numbers l Digital Analytics
- 20. BNData measured from 19th to 23th of November, 2015 - 12:00 PM Cairo Time zone #Ronaldo #Messi 1.7%66% 32.3% 14.2%16.3% 12.7% 1.3%44.2% 54.5% 17.9%37.1% 25.9% 7,572 Tweets 17,990 1,514 Avg tweets per day 3,598 59,947,622 Impressions 168,201,035 63% Male 75% 37% Female 25% Share of tweets Top Sources
- 21. BNData measured from 19th to 23th of November, 2015 - 12:00 PM Cairo Time zone #Ronaldo #Messi Buzz Graph
- 22. BNData measured from 19th to 23th of November, 2015 - 12:00 PM Cairo Time zone #Ronaldo #Messi Interest over time: GMT+2 Interest over time: GMT+2 Messi ?????? Ronaldo ?????????
- 23. Thank You Beyond Numbers l Digital Analytics BN