Beyond Solo Ads | Email Marketing - Day 1
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This document outlines an email marketing lesson plan presented by Victoria Gates. The lesson covers email psychology and strategy, developing a personal email style, following up with subscribers, getting emails read, attracting new subscribers, and avoiding common mistakes. Tips are provided on creating irresistible subject lines, using mobile-friendly designs, including a "takeaway" in each email, and leveraging tools like autoresponders, webinars and social media to grow an email list. The next lesson will focus on boosting results, knowing customers, joint ventures, urgency and common email mistakes.
Beyond Solo Ads | Email Marketing - Day 1
- 2. YOUR PRESENTER: VICTORIA GATES Marketer / Writer / Wife / Mom
- 3. IN TODAYS LESSON EMAIL PSYCHOLOGY IN 2013 EMAIL STRATEGY ROCKING YOUR PERSONAL EMAIL STYLE FORTUNE IN THE FOLLOW-UP GET YOUR EMAILS READ (LIKE BEST SELLERS IN A NEWS STAND) TIPS TO START ATTRACTING NEW SUBSCRIBERS (FREE OR LOW COST)
- 4. EMAIL PSYCHOLOGY IN 2013 MAKE A GOOD IMPRESSION IRRESISTIBLE SUBJECT LINES A CLEAR PICTURE OF WHO IS SENDING THE EMAIL PERFECT TIMING AND PACING BETWEEN EACH ONE
- 5. EMAIL STRATEGY CORE REQUIREMENTS : CONSISTENCY & REGULARITY MIX UP YOUR TOPICS: BE NATURAL & EMPATHETIC BE SITUATIONALLY AWARE ROTATE DIFFERENT TYPES OF EMAILS
- 6. ROCKING YOUR PERSONAL EMAIL STYLE USE YOUR OWN AUTHENTIC VOICE (PEOPLE HATE FAKES) STRIVE FOR CONSISTENCY FEEL LIKE A FRIEND BUT KEEP CLEAR BOUNDARIES DONT MAKE IT ALL ABOUT ME ME ME AGAIN BE CONSISTENT
- 7. FORTUNE IN THE FOLLOW-UP ALWAYS CONTINUE TO GROW YOUR LIST INVEST IN AN AUTORESPONDER SERVICE THAT WILL ALLOW FOR GROWTH MAKE SURE YOU HAVE AT LEAST A FEW AUTOMATED EMAILS LOADED MAKE MESSAGES INVITING AND IRRESISTIBLE
- 8. YOU NEED TO FOCUS ON YOUR SUBSCRIBER. USE IRRESISTIBLE, CURIOSITY-AROUSING SUBJECT LINES AVOID WORDS IN YOUR SUBJECT LINES THAT TRIGGER THESE FILTERS ANDKEEP YOUR INTENDED RECIPIENT FROM SEEING THEM USE A CONVERSATIONAL TONE MAKE YOUR EMAILS SHAREABLE TRACK YOUR EMAILS
- 9. GET YOUR EMAILS READ (LIKE BEST SELLERS IN A NEWS STAND) PEOPLE READ EMAILS MOSTLY ON MOBILE DEVICES (CATER TO THAT) KEEP THE GRAPHIC DATA LARGE ANDSIMPLE MAKE SURE EACH EMAIL INCLUDES ONE PRICELESS TAKEAWAY
- 10. TIPS TO START ATTRACTING NEW SUBSCRIBERS (FREE OR LOW COST) CREATE A FACEBOOK PAGE APP OR GROUP CREATE A HANGOUT USE AS MANY INTERACTIVE MARKETING METHODS AS POSSIBLE CREATE A TELESEMINAR OR WEBINAR LIKE THIS ONE USE QR CODES WHERE IT MAKES SENSE TAKE IT ALL TO THE NEXT LEVEL
- 11. ANNOUNCEMENTS EARLY NEXT WEEK YOU WILL GET ACCESS TO MY MEMBERS ONLY SITE, JAM PACKED WITH UP TO DATE MARKETING TECHNIQUES AND ADVICE TO HELP YOU EARN MORE. THE GOODSTUFF! PLEASE LEAVE FEEDBACK!
- 12. FOR TOMORROW BOOSTING EMAIL MARKETING RESULTS KNOW YOUR CUSTOMERS THE POWER OF JOINT-VENTURES AVOIDING THE DREADED EMAIL VOID 7 COMMON MISTAKES YOU NEVER WANT TO MAKE HOW TO USE URGENCY TO SELL MORE PRODUCTS & SERVICES
- 13. Q & A QUESTIONS? CONTACT ME THANK YOU FOR ATTENDING!