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Beyond the inverted pyramid

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Jawe Querimit
Jawe Querimit

This document discusses different types of leads used in journalism, including conventional leads that focus on who, what, when, where, why and how as well as unconventional leads like questions, quotations, contrasts, punches, staccato statements, epigrams, direct addresses, and pictures. It provides examples of each type of lead, with topics ranging from piracy to natural disasters to political speeches. The goal is to grab readers' attention in different ways at the beginning of a news story through these varied lead styles.

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BEYOND THE INVERTED PYRAMID
ACCURACY
Accuracy of information is necessary for decision making.
Journalisms essence is the discipline of verification.
BALANCE
FAIRNESS
CLARITY
Rabbit turns turtle PH Rabbit turns turtle
OBJECTIVITY
Beyond the inverted pyramid
Lead is like a miniskirt on a pretty woman long enough to cover the subject, but short enough to be interesting,
The Mass Communication students of Colegio De Dagupan attended the 7th Annual Conference of Journalism and Mass Communication students of the Philippines held in Quezon City on August 4.
Nasungkit ni Stephanie Romero, ABMC-II ang ika-pitong pwesto sa Kapisanan ng mga Broadkaster ng Pilipinas (KBP) Accreditation Exam sa Bonuan Binloc, Dagupan City noong ika-29 ng Nobyembre.
CONVENTIONAL LEAD
WHO LEAD President Noynoy Aquino has officially approved the budget allocated for the victims of the typhoon Pablo in the different provinces of Mindanao.
WHAT LEAD Super typhoon Pablo hit the Philippines on Saturday morning leaving damages amounting to P7.5 billion and killing 152 in the different provinces in Mindanao.
WHERE LEAD Lingayen, Pangasinan has finally hosted the Palarong Pambansa 2012 which officially started last April 2 after years of waiting.
WHEN LEAD Tomorrow, March 15 is the last day for filing individual tax returns.
WHY LEAD To stop the illegal production and selling of pirated DVDs and VCDs in the City of Makati, City Mayor Raul Binay strengthened the Anti- Piracy Bill by releasing the ordinance that will punish even those who buy such materials last week.
HOW LEAD Staging a 48-hour walk out beginning today, nearly 100 employees of GMA Network demanded that government stop dictating how they cover the news.
UNCONVENTIONAL LEAD
QUESTION LEAD Will RH Law really solve the problem of most Filipino women?
QUOTATION LEAD Kayo ang boss ko. This was the statement emphasized by newly-elected President Benigno Aquino III in his Inaugural speech yesterday in Quirino Grandstand.
CONTRAST LEAD Four years ago, she was just a plain housewife. Today, Corazon Aquino is the President of the Philippines, the most powerful woman in the country.
PUNCH LEAD Those who are buying pirated DVDs and VCDs will be brought to jail. This was the original objective of the ordinance soon to be implemented by the authority in order to fight off piracy next month.
STACCATO LEAD Wrecked cars. 56 dead people. And a backhoe meant to bury and hide all of them. These welcomed the members of the police and the media yesterday morning in a remote area in Maguindanao.
EPIGRAM LEAD Crime does not pay. But employees from the Mangaldan Municipal Hall learned this only when they were arrested by the police for allegedly stealing the peoples money to pursue their own interests.
DIRECT ADDRESS LEAD Stop buying pirated DVDs! The new ordinance approved and released by the city government last week shall penalized not only those who sell pirated DVDS and VCDs but also those who buy them.
PICTURE LEAD Clutching her baby girl, Mrs. Lourdes Arquiza could not control her tears when she heard that her husband Capt. Oscar Arquiza, was sentenced yesterday to die by lethal injection.

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Beyond the inverted pyramid

  • 3. Accuracy of information is necessary for decision making.
  • 4. Journalisms essence is the discipline of verification.
  • 8. Rabbit turns turtle PH Rabbit turns turtle
  • 11. Lead is like a miniskirt on a pretty woman long enough to cover the subject, but short enough to be interesting,
  • 12. The Mass Communication students of Colegio De Dagupan attended the 7th Annual Conference of Journalism and Mass Communication students of the Philippines held in Quezon City on August 4.
  • 13. Nasungkit ni Stephanie Romero, ABMC-II ang ika-pitong pwesto sa Kapisanan ng mga Broadkaster ng Pilipinas (KBP) Accreditation Exam sa Bonuan Binloc, Dagupan City noong ika-29 ng Nobyembre.
  • 15. WHO LEAD President Noynoy Aquino has officially approved the budget allocated for the victims of the typhoon Pablo in the different provinces of Mindanao.
  • 16. WHAT LEAD Super typhoon Pablo hit the Philippines on Saturday morning leaving damages amounting to P7.5 billion and killing 152 in the different provinces in Mindanao.
  • 17. WHERE LEAD Lingayen, Pangasinan has finally hosted the Palarong Pambansa 2012 which officially started last April 2 after years of waiting.
  • 18. WHEN LEAD Tomorrow, March 15 is the last day for filing individual tax returns.
  • 19. WHY LEAD To stop the illegal production and selling of pirated DVDs and VCDs in the City of Makati, City Mayor Raul Binay strengthened the Anti- Piracy Bill by releasing the ordinance that will punish even those who buy such materials last week.
  • 20. HOW LEAD Staging a 48-hour walk out beginning today, nearly 100 employees of GMA Network demanded that government stop dictating how they cover the news.
  • 22. QUESTION LEAD Will RH Law really solve the problem of most Filipino women?
  • 23. QUOTATION LEAD Kayo ang boss ko. This was the statement emphasized by newly-elected President Benigno Aquino III in his Inaugural speech yesterday in Quirino Grandstand.
  • 24. CONTRAST LEAD Four years ago, she was just a plain housewife. Today, Corazon Aquino is the President of the Philippines, the most powerful woman in the country.
  • 25. PUNCH LEAD Those who are buying pirated DVDs and VCDs will be brought to jail. This was the original objective of the ordinance soon to be implemented by the authority in order to fight off piracy next month.
  • 26. STACCATO LEAD Wrecked cars. 56 dead people. And a backhoe meant to bury and hide all of them. These welcomed the members of the police and the media yesterday morning in a remote area in Maguindanao.
  • 27. EPIGRAM LEAD Crime does not pay. But employees from the Mangaldan Municipal Hall learned this only when they were arrested by the police for allegedly stealing the peoples money to pursue their own interests.
  • 28. DIRECT ADDRESS LEAD Stop buying pirated DVDs! The new ordinance approved and released by the city government last week shall penalized not only those who sell pirated DVDS and VCDs but also those who buy them.
  • 29. PICTURE LEAD Clutching her baby girl, Mrs. Lourdes Arquiza could not control her tears when she heard that her husband Capt. Oscar Arquiza, was sentenced yesterday to die by lethal injection.