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BEYOND THE INVERTED 
PYRAMID
ACCURACY
Accuracy of 
information is 
necessary for 
decision making.
Journalisms 
essence is the 
discipline of 
verification.
BALANCE
FAIRNESS
CLARITY
Rabbit turns turtle 
PH Rabbit turns 
turtle
OBJECTIVITY
Beyond the inverted pyramid
Lead is like a miniskirt 
on a pretty woman  
long enough to cover 
the subject, but short 
enough to be 
interesting,
The Mass Communication 
students of Colegio De Dagupan 
attended the 7th Annual 
Conference of Journalism and 
Mass Communication students of 
the Philippines held in Quezon 
City on August 4.
Nasungkit ni Stephanie Romero, 
ABMC-II ang ika-pitong pwesto sa 
Kapisanan ng mga Broadkaster ng 
Pilipinas (KBP) Accreditation Exam sa 
Bonuan Binloc, Dagupan City noong 
ika-29 ng Nobyembre.
CONVENTIONAL LEAD
WHO LEAD 
President Noynoy Aquino has 
officially approved the budget 
allocated for the victims of the 
typhoon Pablo in the different 
provinces of Mindanao.
WHAT LEAD 
Super typhoon Pablo hit 
the Philippines on Saturday 
morning leaving damages 
amounting to P7.5 billion 
and killing 152 in the 
different provinces in 
Mindanao.
WHERE LEAD 
Lingayen, Pangasinan 
has finally hosted the 
Palarong Pambansa 
2012 which officially 
started last April 2 after 
years of waiting.
WHEN LEAD 
Tomorrow, March 15 is the 
last day for filing individual tax 
returns.
WHY LEAD 
To stop the illegal production and 
selling of pirated DVDs and VCDs 
in the City of Makati, City Mayor 
Raul Binay strengthened the Anti- 
Piracy Bill by releasing the 
ordinance that will punish even 
those who buy such materials last 
week.
HOW LEAD 
Staging a 48-hour walk 
out beginning today, 
nearly 100 employees of 
GMA Network demanded 
that government stop 
dictating how they cover 
the news.
UNCONVENTIONAL LEAD
QUESTION LEAD 
Will RH Law really 
solve the problem 
of most Filipino 
women?
QUOTATION LEAD 
Kayo ang boss ko. This was the 
statement emphasized by newly-elected 
President Benigno Aquino 
III in his Inaugural speech 
yesterday in Quirino Grandstand.
CONTRAST LEAD 
Four years ago, she was just 
a plain housewife. Today, 
Corazon Aquino is the 
President of the Philippines, 
the most powerful woman in 
the country.
PUNCH LEAD 
Those who are buying pirated 
DVDs and VCDs will be brought to 
jail. 
This was the original objective of 
the ordinance soon to be 
implemented by the authority in 
order to fight off piracy next 
month.
STACCATO LEAD 
Wrecked cars. 56 dead 
people. And a backhoe 
meant to bury and hide all of 
them. These welcomed the 
members of the police and 
the media yesterday morning 
in a remote area in 
Maguindanao.
EPIGRAM LEAD 
Crime does not pay. But 
employees from the Mangaldan 
Municipal Hall learned this only 
when they were arrested by the 
police for allegedly stealing the 
peoples money to pursue their 
own interests.
DIRECT ADDRESS LEAD 
Stop buying pirated DVDs! 
The new ordinance approved 
and released by the city 
government last week shall 
penalized not only those who 
sell pirated DVDS and VCDs 
but also those who buy them.
PICTURE LEAD 
Clutching her baby girl, Mrs. 
Lourdes Arquiza could not 
control her tears when she 
heard that her husband 
Capt. Oscar Arquiza, was 
sentenced yesterday to die 
by lethal injection.

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Beyond the inverted pyramid

  • 3. Accuracy of information is necessary for decision making.
  • 4. Journalisms essence is the discipline of verification.
  • 8. Rabbit turns turtle PH Rabbit turns turtle
  • 11. Lead is like a miniskirt on a pretty woman long enough to cover the subject, but short enough to be interesting,
  • 12. The Mass Communication students of Colegio De Dagupan attended the 7th Annual Conference of Journalism and Mass Communication students of the Philippines held in Quezon City on August 4.
  • 13. Nasungkit ni Stephanie Romero, ABMC-II ang ika-pitong pwesto sa Kapisanan ng mga Broadkaster ng Pilipinas (KBP) Accreditation Exam sa Bonuan Binloc, Dagupan City noong ika-29 ng Nobyembre.
  • 15. WHO LEAD President Noynoy Aquino has officially approved the budget allocated for the victims of the typhoon Pablo in the different provinces of Mindanao.
  • 16. WHAT LEAD Super typhoon Pablo hit the Philippines on Saturday morning leaving damages amounting to P7.5 billion and killing 152 in the different provinces in Mindanao.
  • 17. WHERE LEAD Lingayen, Pangasinan has finally hosted the Palarong Pambansa 2012 which officially started last April 2 after years of waiting.
  • 18. WHEN LEAD Tomorrow, March 15 is the last day for filing individual tax returns.
  • 19. WHY LEAD To stop the illegal production and selling of pirated DVDs and VCDs in the City of Makati, City Mayor Raul Binay strengthened the Anti- Piracy Bill by releasing the ordinance that will punish even those who buy such materials last week.
  • 20. HOW LEAD Staging a 48-hour walk out beginning today, nearly 100 employees of GMA Network demanded that government stop dictating how they cover the news.
  • 22. QUESTION LEAD Will RH Law really solve the problem of most Filipino women?
  • 23. QUOTATION LEAD Kayo ang boss ko. This was the statement emphasized by newly-elected President Benigno Aquino III in his Inaugural speech yesterday in Quirino Grandstand.
  • 24. CONTRAST LEAD Four years ago, she was just a plain housewife. Today, Corazon Aquino is the President of the Philippines, the most powerful woman in the country.
  • 25. PUNCH LEAD Those who are buying pirated DVDs and VCDs will be brought to jail. This was the original objective of the ordinance soon to be implemented by the authority in order to fight off piracy next month.
  • 26. STACCATO LEAD Wrecked cars. 56 dead people. And a backhoe meant to bury and hide all of them. These welcomed the members of the police and the media yesterday morning in a remote area in Maguindanao.
  • 27. EPIGRAM LEAD Crime does not pay. But employees from the Mangaldan Municipal Hall learned this only when they were arrested by the police for allegedly stealing the peoples money to pursue their own interests.
  • 28. DIRECT ADDRESS LEAD Stop buying pirated DVDs! The new ordinance approved and released by the city government last week shall penalized not only those who sell pirated DVDS and VCDs but also those who buy them.
  • 29. PICTURE LEAD Clutching her baby girl, Mrs. Lourdes Arquiza could not control her tears when she heard that her husband Capt. Oscar Arquiza, was sentenced yesterday to die by lethal injection.