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BGV Marketing Course Digital

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Christy Belden

This document provides an overview of digital marketing channels for a small business. It discusses the benefits of digital marketing such as being relatively inexpensive and allowing for localized targeting. The main digital channels covered are websites, email, social media, SEO, local listings, blogs, and other channels like PR, PPC, digital media, e-commerce and mobile. For each channel, it provides tips on how to effectively utilize the channel to communicate with customers consistently and drive traffic to a business. The document stresses that digital marketing requires an ongoing time investment to see results and that quality should be prioritized over quantity of content.

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Bad Girls Ventures Marketing Course - Online
Why Digital Marketing?
Why Digital Marketing Relatively inexpensive Localized, targeting reach First place your customers look
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BGV Marketing Course Digital
BGV Marketing Course Digital
BGV Marketing Course Digital
BGV Marketing Course Digital
BGV Marketing Course Digital
BGV Marketing Course Digital
BGV Marketing Course Digital
BGV Marketing Course Digital
Digital Channels
Digital Channels Website Email Social Media SEO Local Blog
Website A must Make sure it is a system that can be updated quickly Avoid Flash Your real estate Watch your load time
Email Consistent communication Email sign ups on Website Print material Social Media Fishbowl Contest Valuable Content Mobile Optimized
Social Media Find which social media networks will work best for your business Understand the social media sites and how the community interacts How will you talk to your customers Consistent communication Think photos, videos as well as text
SEO Create a keyword list Write keyword-rich title tags, description Use relationships to build links Write copy on your website Use social media to promote website
Local Claim location in Google+, Bing Add product/service to local directories Optimize listing in local directories Encourage ratings and reviews
Blog Write about your business Consistent communication Preferably, host on your website Treat like website with keyword-rich copy, title tag, and description Use the social media to distribute the content
Other Digital Channels
Other Digital Channels PR PPC Digital Media E-Commerce SMS Mobile
Considerations
Considerations Hours resource Consistent communication Takes time to see results Quality vs. Quantity You are the expert
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More Related Content

BGV Marketing Course Digital

  • 3. Why Digital Marketing Relatively inexpensive Localized, targeting reach First place your customers look
  • 14. Digital Channels Website Email Social Media SEO Local Blog
  • 15. Website A must Make sure it is a system that can be updated quickly Avoid Flash Your real estate Watch your load time
  • 16. Email Consistent communication Email sign ups on Website Print material Social Media Fishbowl Contest Valuable Content Mobile Optimized
  • 17. Social Media Find which social media networks will work best for your business Understand the social media sites and how the community interacts How will you talk to your customers Consistent communication Think photos, videos as well as text
  • 18. SEO Create a keyword list Write keyword-rich title tags, description Use relationships to build links Write copy on your website Use social media to promote website
  • 19. Local Claim location in Google+, Bing Add product/service to local directories Optimize listing in local directories Encourage ratings and reviews
  • 20. Blog Write about your business Consistent communication Preferably, host on your website Treat like website with keyword-rich copy, title tag, and description Use the social media to distribute the content
  • 22. Other Digital Channels PR PPC Digital Media E-Commerce SMS Mobile
  • 24. Considerations Hours resource Consistent communication Takes time to see results Quality vs. Quantity You are the expert