Bh13 case study_avery_v7
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Bloggers were given Martha Stewart home office products to create office makeovers and share photos on their blogs and social media. Readers could enter to win a gift card, and precision ads targeted the campaigns demographic. The campaign resulted in 325,000 pageviews, reach 3x the industry average, and a 137.2% lift in purchase intent.
Bh13 case study_avery_v7
- 1. CASE STUDY Love Martha Stewart office organizers. Function and style! @Carol
- 2. OBJECTIVE Raise awareness and increase purchase intent for the Martha Stewart Home Office with Avery collection at Staples BLOGHER STRATEGY STORYTELLING 20 Influencers did home-office makeovers using the Martha Stewart Home Office with Avery line, and shared the beautiful results with their readers SOCIAL ENDORSEMENT Across blogs, Pinterest, Twitter and Facebook, women shared positive opinions and beautiful photographs of the Martha Stewart Home Office with Avery product line with readers, followers, friends WIN All readers and commenters offered a chance to win a $100 Staples gift card HIGH-IMPACT MEDIA Precision targeting of select demographic via roadblock ads and custom creative CAMPAIGN RESULTS 325,000 PAGEVIEWS 2x average reach 3X INDUSTRY AVERAGE EXPANSION RATE + CLICK-THRU BlogHers custom creative earned 7.9% average expansion rates (industry average of 2.8%). Click-Thru rates of .09%. 137.2% LIFT IN PURCHASE INTENT* *VIZU study results SALES INQUIRIES CONTACT: KAREISHA QUESTEL, 212.404.3274 OR KAREISHA@BLOGHER.COM Photo Credit: thegirlinspired.com What isnt there to love about Martha Stewart products! I love the clean, streamlined look of her office line, and the functionality is great! @Liz