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#BHARAT - Design Challenge

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The document discusses the 2008 Mumbai terrorist attacks, known as 26/11. It provides details on how 10 terrorists were trained by Lashkar-e-Taiba and traveled by boat to Mumbai, splitting into pairs to attack multiple locations over 60 hours. These locations included two hotels, a Jewish center, the main train station, and a hospital. Over 160 people were killed in total. The document outlines the various people and groups involved, including victims, terrorists, medical workers, law enforcement, governments, intelligence agencies, and the media. It highlights how ordinary citizens risked their lives to save victims and help the injured during the attacks.

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#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) #BHARAT Gateway of India (Mumbai) - Sketch byVaishnavi P. Nov 2013
INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) (3300 B.C.)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/Ajanta_Caves BUDDHA (600 B.C.) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Raghu Rai THE TAJ MAHAL,AGRA (1600s) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Henri Cartier-Bresson MAHATMA GANDHI, DELHI (1948) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Copyright: Creative Commons THE GREAT BANYAN TREE, KOLKATA INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIAS NATIONAL TREE
THE REINFORCED ROOTS AND TRUNKS ENABLE THE BANYAN TREE TO GROW AND PROSPER OVER DECADES AND CENTURIES! #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE Source: http://en.wikipedia.org/wiki/The_Great_Banyan
#BHARAT 3300 BC 600 BC INDUSVALLEY CIVILIZATION LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA INDEPENDENT INDIA A NATION INFLUENCED BY PEACE FOR CENTURIES... #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) 1947 INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
#BHARAT 3300 BC 1947 2008600 BC 1993 INDUSVALLEY CIVILIZATION LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA INDEPENDENT INDIA A NATION INFLUENCED BY PEACE FOR CENTURIES... ...IS NOW STRUGGLING WITH TERRORIST ATTACKS MUMBAI BLASTS HYDERABAD BOMBINGS 2007 11/26 MUMBAI ATTACKS 2013 BODH GAYA BLASTS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
MUMBAI 11/26 ATTACKS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Mumbai was attacked on 11/26/2008 by 10 terrorists INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Early 2008, terrorists started training at Lashkar-e-Taiba camps at Muridke(Lahore) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
They moved to training camps near Karachi and got trained in maritime activities INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
The terrorists hijacked Indian 鍖shing trawler Kuber and killed Indian 鍖shermen INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Closer to Mumbai, the terrorists switched to a rubber dinghy INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
The 10 terrorists split in pairs and entered Mumbai INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
The 10 terrorists split in pairs and entered Mumbai INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Oberoi and Trident Hotels Nariman House Taj Mahal Hotel Chhatrapati Shivaji Terminus Cama and Albless Hospital Leopold Cafe 160+ killed overall in 60 hours of Mumbai 11/26 attacks INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
TERRORISTS LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured In鍖uence Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
Tourists Hotel Guests Mumbaikars Hotel Employees VICTIMS TERRORISTS LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured Family & Friends In鍖uence Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
Tourists Hotel Guests Mumbaikars Hotel Employees VICTIMS TERRORISTS LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
Tourists Hotel Guests Mumbaikars Hotel Employees VICTIMS MEDICAL & FIRE SERVICE TERRORISTS Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Fire Brigade Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
Tourists Hotel Guests Mumbaikars Hotel Employees LAW ENFORCEMENT AGENCIES VICTIMS MEDICAL & FIRE SERVICE TERRORISTS Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Mumbai Police Anti Terrorist Squad National Security Guard Commandos Fire Brigade Bomb Disposal Squads Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
Tourists Hotel Guests Mumbaikars Hotel Employees LAW ENFORCEMENT AGENCIES VICTIMS INTELLIGENCE COMMUNITY MEDICAL & FIRE SERVICE TERRORISTS Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Indian Agencies International Agencies Mumbai Police Anti Terrorist Squad National Security Guard Commandos Fire Brigade Bomb Disposal Squads Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
Tourists Hotel Guests Mumbaikars Hotel Employees LAW ENFORCEMENT AGENCIES VICTIMS GOVERNMENTS INTELLIGENCE COMMUNITY MEDICAL & FIRE SERVICE TERRORISTS State Govt Central Govt Internation al Govts Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Indian Agencies International Agencies Mumbai Police Anti Terrorist Squad National Security Guard Commandos Fire Brigade Bomb Disposal Squads Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) Tourists Hotel GuestsMumbaikars Hotel Employees Family & Friends MUMBAI 11/26 - COMMON PEOPLE MADE THE DIFFERENCE INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
MUMBAI 11/26 - COMMON PEOPLE MADE A CONSCIOUS CHOICE OF RISKING THEIR OWN LIVES TO SAVEVICTIMS AND HELP INJURED INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Source: SystemsThinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) NATURE OF ORGANIZATIONS - MATURITY Mindless Mechanical Organization Uni-Minded Biological Organization Socio-Cultural Organization Organization lacks a purpose of its own ! The system is ef鍖cient, controllable and predictable Organization behaves like a human body ! Organization has a purpose; the parts are controlled by a central brain Social system built by voluntary association of purposeful members who make conscious choices ! Culture and common objectives ensure continuos integration of members into a cohesive whole
BANYAN TREE - INDIAS NATIONAL TREE THE PEOPLE ARE THE BANYAN FOREST #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE Source: http://en.wikipedia.org/wiki/The_Great_Banyan
THE ROAD AHEAD INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/The_Great_Banyan
FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
COMMON CITIZENS RESOLVE TO RESCUE AND HELPVICTIMS DURING DISASTERS THE INSPIRATION FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS
FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS THE IDEA
FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS THE IDEA ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS
FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE } Dead Injured Families & Friends SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS VALUE TOVICTIMS }
FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS THE IDEA ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS VALUE TOVICTIMS } Dead Injured Families & Friends } SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS
FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE VALUE TO INDIA BUILD PUBLIC MOMENTUM TO SERVEVICTIMS DURING NATURAL AND MAN-MADE DISASTERS
FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS THE IDEA ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS VALUE TOVICTIMS } Dead Injured Families & Friends } SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS VALUE TO INDIA BUILD PUBLIC MOMENTUM TO SERVE VICTIMS DURING NATURAL AND MAN-MADE DISASTERS
DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS THAT SAVE MORE LIVES BY IMPROVING COMMUNICATION AND COLLABORATION AMONG STAKEHOLDERS, NEUTRALIZING SITUATIONS FASTER, AND PROVIDING BETTER CARE TOVICTIMS AND FAMILIES. DESIGN CHALLENGE INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
WHY PURSUE THIS CHALLENGE? WE START SAVING MORE LIVES, BUT OVER TIME WE COULD PREVENT SUCH ATTACKS TO REGAIN STABILITY, PEACE AND PROSPERITY - BENEFITING INDIA,ASIA AND THE WORLD. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
THANKYOU #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
APPENDIX #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT 3300 BC 1947-50 2008500 BC 200 BC 1993 INDUSVALLEY CIVILIZATION LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA EMPEROR ASHOKA ERECTS LION CAPITAL AT SARNATH INDEPENDENT INDIA ACCEPTS LION CAPITAL AS NATIONAL EMBLEM A NATION INFLUENCED BY PEACE FOR CENTURIES... ...IS NOW STRUGGLING WITH TERRORIST ATTACKS MUMBAI BLASTS HYDERABAD BOMBINGS 2007 11/26 MUMBAI ATTACKS 2013 BODH GAYA BLASTS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
0 1000 2000 3000 4000 5000 6000 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 Civilians Security Forces Terrorists MUMBAI 11/26 ATTACKS DEATHS IN INDIA DUE TO TERRORIST INCIDENTS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: South AsiaTerrorism Portal (SATP - http://www.satp.org)
Handed off commando operations to NSG Cable News Channels Alignment and Collaboration } IB alerted Naval HQ, Coast Guard } LeT leaders monitored and directed T10 real time all through the attacks Outlined Mumbai 11/26 Attacks Operationalized training & attacks LeT Chief Ha鍖z Saeed LeT Leaders T10 T10 executed Mumbai 11/26 attacks with military precision & discipline killing 166 innocent people Trained terrorists in military commando style; Quran and Jihad T10 sailed from Karachi to Mumbai over 3 days Monitored and alerted Indian intelligence agencies about approaching LeT ship Indian intelligence agencies failed to connect the dots in time and allowed T10 to land on Mumbai coast and attack LeT Organiza>on }} } } } US Intelligence Agencies Indian Govt & Intelligence Agencies RAW NavyCoastguard NSC IB RAW alerted NSC, JIC } Exchange Intel Monitor Terrorist Organizations Worldwide Al Qaeda }Mumbaikars & Tourists Vic>ms Injured Families & Friends #166 600+ 1000s People A鍖ected } IndiaAustralia GermanyCanada FranceBelgium Israel Italy Japan Malaysia Mauritius Mexico Holland Singapore Thailand UK USA } } Global Community } } Sanctions against Terrorist Organizations and Individuals Hospitals and Doctors Hotel employees Mumbai Fire Brigade Indias Elite Commandos NSG MARCOs Media } } } } } } } } } } Mumbaikars Mumbai Police Maharashtra State Govt Telecasted the entire attacks live on TV for TRPs (ratings) LeT leaders monitored attacks live via Cable TV telecasts Terrorist Organiza>ons Rescued hotel guests when T10 put Taj Mahal hotel on 鍖re 1298 Ambulance Service (Private) They were 鍖rst on the scene evacuating the injured even before the govt forces arrived at the Taj Mahal Hotel to rescue people Indian Defence Forces Indian Army Indian Air Force} } Provided perimeter cover around attack locations to prevent T10 from escaping Air dropped NSG commandos on Nariman House Successfully conducted Operation Black Tornado. Operation mission - To conduct speedy, precision operations to eliminate the terrorist threat with no or minimal collateral damage Indian Navy Elite Indian Navy commandos who countered T10 until NSG arrived } } David Headley Spies } } Scouted attack locations for LeT ATS}} First responders to 鍖ght, engage and kill T10. Arrested Ajmal Kasab alive. }} Approached Indian Central Govt, Indian Defence Forces and NSG to counter attacks Provided hotel maps and design info to NSG Guided commandos to navigate hotel premises Staff sealed doors and ushered guests to safety. Some of them got killed rescuing guests. Called Helplines and rushed victims to hospitals }} Doctors and hospital employees attended to injured and killed Provided info to police about T10 and alerted authorities about bombs Helped hotel guests with information and medication to deal with injury and pain } } } } : Stakeholders MUMBAI 11/26 #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
MUMBAI 11/26 #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: NewYorkTimes
MUMBAI 11/26 - WHO GOT INVOLVED? LeT Organization LeT Chief Ha鍖z Saeed LeT Leaders 10 Terrorists NSG Mumbai Fire Brigade Victims Family and Friends Mumbaikars Tourists Hotel Employees Hotel Guests Hospitals Doctors and Nurses 1298 Private Ambulance Services Maharashtra State Government Mumbai Anti Terrorist Squad Mumbai Police Bomb Disposal Squads disposed bombs Indian Air Force Indian Army Indian Navy MARCOS US Intelligence AgenciesAl Qaeda Alignment and Collaboration Envisioned and directed the Mumbai 11/26 attacks Leads LeT activities Selected the 10 terrorists and initially trained them Trained terrorists in military commando style; Guerrilla warfare; Quran; Jihad Attacked Mumbai on 11/26/2008 Cared for victims and carried them to hospitals Provided information about victims Cared for injured and rescued guests Stayed in touch and kept spirits high Cared for injured and dead victims Rescued hotel guests Helped them navigate hotel premises First responders to counter terrorists Ajmal Kasab (Captured Alive) Captured terrorist alive Indian Judiciary Tried him in court and gave death sentence in 2012 Monitored LeT and Al Qaeda activities before attacks Indian Na>onal Security Council Indian Intelligence Bureau Indian Research & Analysis Wing Exchanged Intel before attacks Indian Coastguard Failed to act on intel and prevent terrorists from landing on Mumbai shores Indian Central Govt Rescued victims Launched Operation Black Tornado and killed terrorists Engaged terrorists till NSG arrived Handed off commando ops to NSG Provided aerial support to NSG Provided peripheral support to NSG Sought help with national agencies Approved NSG operations Two way action One way action Related Provided info about potential bombs Helped them navigate hotel premises Cable News Channels Telecast attacks and counter attacks live Monitored attacks live and directed terrorists Gave info to NSG #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
KEY SHORTCOMINGS IN 11/26 RESPONSE Mumbai Police Led a highly chaotic and uncoordinated initial response, allowing terrorists to settle in their target locations Lacked modern equipment and training to confront terrorists (loaded with AK47s) Mumbai Fire Brigade Lacked ladders and equipment to rescue victims from higher 鍖oors Failed to share resources and info with NSG about hotel interior layout National Security Guard Commandos Took 12 hours to reach Mumbai from the point attacks started Took 4 additional hours to gather and synthesize information before launching Operation Black Tornado Hospitals and Ambulance Services Mumbai lacked a comprehensive state operated ambulance service Hospitals were short of medication and 鍖rst aid facilities Hospitals lacked real time integrated information systems Media Telecast the entire attacks live; jeopardizing victims as well as commando operations Limelight seeking politicians (stuck in hotel during attacks) gave media interviews disclosing their location Indian Intelligence Agencies Failed to connect the dots in time and prevent terrorists from landing on Mumbai shores #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
0 20 40 60 80 100 6 PM 11/ 27 6 AM 12 PM 6 PM 11/28 6 AM 12 PM 6 PM 11/29 114 1 2417105223108775 Victims Killed Terrorists Killed #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) MUMBAI 11/26 - DEATHS NATIONAL SECURITY GUARD COMMANDOS INITIATED OPERATION BLACK TORNADO MAJORITY OF DEATHS OCCURRED IN THE FIRST 12 HOURS
MUMBAI 11/26-HOW MIGHT WE GET TO THIS DEATHS PATTERN? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) 0 20 40 60 80 100 6 PM 11/ 27 6 AM 12 PM 6 PM 11/28 6 AM 12 PM 6 PM 11/29 3 1 1 4 135102475 Victims Killed Terrorists Killed REDUCE ATTACKS WINDOW TO A MINIMUM AND THUS SAVE MORE LIVES NATIONAL SECURITY GUARD COMMANDOS INITIATE OPERATIONS ASAP
DESIRED CAPABILITIES TO RESPOND EFFECTIVELY International Human Intelligence Network National Indian Agency Drives Intelligence Efforts Intelligence Gathering & Analysis Stakeholder Communication & Collaboration Leveraging Resources and Emergency Protocols Multi-Agency Response with Central Command Collaborate with International Intelligence Agencies Cooperate With Bordering Countries Readiness Training for First Responders and Locals Private and Public Medical Services Initial Response by Local Police Empower Command Centre Leadership NSG Commando Operations Self Regulation by Media Indian Defence Forces Engaged Modern / Secure Communication Equipment Local Fire Department Decision Making and Response Protocols Leverage Big Data & Technology Capabilities Integrated Hospital & Patient Management Systems Counsellors and Therapists Multi Agency Communication & Collaboration Protocols Access to Modern Equipment & Technology Multiple Agencies Monitor & Protect Sea Routes #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) GOALS FOR THIS PROJECT ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS TO SAVE MORE LIVES BY IMPROVING COMMUNICATION AND COLLABORATION AMONG STAKEHOLDERS, NEUTRALIZING SITUATIONS FASTER,AND PROVIDING BETTER CARE TOVICTIMS AND FAMILIES. ! INSPIRATION COMMON CITIZENS RESOLVE TO PARTICIPATE IN RESCUE AND RECOVERY OPERATIONS. ! IDEA ENGAGE CITIZENS TO DEVELOP AND DEPLOY EFFICIENT EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS. ! VALUE CREATION FOR THE MARKET AND THE ENTERPRISE FOR CITIZENS (MARKET) - SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS. ! FOR INDIA (ENTERPRISE) - BUILD PUBLIC MOMENTUM TO EFFECTIVELY SERVEVICTIMS BEFORE, DURING OR AFTER MAN-MADE OR NATURAL DISASTERS. ! IMPORTANT STAKEHOLDERS VICTIMS, CITIZENS, MEDICAL AND FIRE SERVICE AGENCIES, LAW ENFORCEMENT AGENCIES, INTELLIGENCE COMMUNITY AND GOVERNMENTS. ! ACTIVITIES AROUND WHICH WE WANT TO CREATE VALUE CITIZENS AND SURVIVORS JOURNEY BEFORE, DURING AND AFTER ATTACKS (OR DISASTER SITUATIONS).
MUMBAI 11/26 - SURVIVORS JOURNEY Before Attacks During Attacks After Attacks PEOPLE they interact with OBJECTS they use ENVIRONMENTS they engage with MEDIA & MESSAGES they communicate SERVICES they use Mumbaikars Tourist Places Relaxed communication via online and of鍖ine media Tourist services Terrorists Hotel Employees Fire Brigade Hotel Guests Law & Order Forces Safe Exits Physically Secure Food & Drinks Cell Phones Hotel Maps First Aid Kit Flashlights SOS Message Capability Medical Facilities Food & Drinks Communication with Family & Friends Language Translation Counselling Tourists Relaxation Luxury Services Cameras Guide Books Tourist Guides Restaurants Museums Hotel Employees Food & Drinks Communication with Family & Friends Doctors Nurses Media Secure & Relaxed Familiar Environments Counselling Family & Friends Medical Supplies Therapy Medical Care Financial Support Health related conversations Area Maps First Aid Kit Security Medical #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) Spiritual Peer Group Public Places
Source: SystemsThinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) NATURE OF ORGANIZATIONS - MATURITY Mindless Mechanical Organization Uni-Minded Biological Organization Socio-Cultural Organization Led to Industrial Revolution ! Organization lacks a purpose of its own ! The system is ef鍖cient, controllable and predictable ! The system and its parts have no choice of their own Organization behaves like a human being ! Organization has a purpose; the parts are controlled by a central brain ! Brain gets information from sensing parts and directs body parts to take action ! Organization malfunctions when parts try to develop a mind of their own or refuse to act as per given directions Social system built by voluntary association of purposeful members who make conscious choices ! Alignment of purpose or interests among members, organization and society is key ! Culture and common objectives ensure continuos integration of members into a cohesive whole
INNOVATION LEVERAGE INDIAS DECADE OF INNOVATION MOVEMENT! Realizing that innovation is the engine of the 21st century the President of India has declared 2010 as the Decade of Innovation.To take this agenda forward, the Prime Minister has set up a National Innovation Council (NInC) to discuss and analyze an inclusive innovation strategy for the country. ! To further innovation in the decade of 2010-2020, the Of鍖ce of Adviser to the PM on Public Information Infrastructure and Innovations (PIII) is working on developing a national strategy on innovation to create an indigenous model of development suited to Indian needs and challenges. ! Design Innovation Centres (DICs) are being setup in various design/academic institutions across country. DICs at regional levels to drive local initiatives around this design challenge. ! Engage local stakeholders to collaborate and co-create prototype solutions. ! Validate the prototypes, iterate, improve and implement the solutions. DESIGN OPPORTUNITY #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Source: DesignWorks - HowToTackleYourToughest Innovation ChallengesThrough Business Design by Heather Fraser (http://fraserdesignworks.com) 3 GEARS OF BUSINESS DESIGN
CASCADE OF STRATEGIC CHOICE Source: Playing toWin - How Strategy ReallyWorks by A. G. La鍖ey and Roger. L. Martin
Books and Articles related to 11/26 Attacks 1) Inside 26/11 by The Indian Express Team (Published by Rupa & Co.) 2) 26/11 The Attack on Mumbai Introduction byVir Sanghvi (Published by Penguin Books) 3) 26/11 Mumbai Attacked Edited by Harinder Baweja , Foreword by Ratan Tata (Published by Roli Books) 4) Indias War on Terror Edited by Gurmeet Kanwal and N. Manoharan (Published by Knowledge World Publishers) 5) Mumbai Terror Attacks by Lata Jagtiani (Published by Rupa & Co.) 6) Media Coverage of 26/11 Mumbai Terror Attacks by Dr. M. Neelamalar 7) New Evidence of Pakistans role in 26/11 Mumbai attacks? (by PBS) - http://www.pbs.org/wgbh/pages/frontline/afghanistan-pakistan/ david-headley/new-evidence-of-pakistans-role-in-the-mumbai-attacks/ Videos and Documentaries related to 11/26 Attacks 1) Mumbai Massacre by PBS -http://www.pbs.org/wnet/secrets/episodes/mumbai-massacre-watch-the-full-episode/536/ 2) Case Study and talk by Prof. Rohit Deshpande (HBS) - http://www.tedxnewengland.com/NE/events/2012-reimagining-america/rohit- deshpande/ 3) Amartya Sen on 2008 Mumbai Attacks - http://www.ndtv.com/video/player/ideas-for-change/amartya-sen-on-mumbai-s-terror-attack/ 48055 Design books, frameworks and other references 1) Design Works: How to tackle your toughest innovation challenges through Business Design by Heather Fraser - http://fraserdesignworks.com/ 2) Design discourse relevant to Indian context by Prof. M. P. Ranjan - http://design-for-india.blogspot.ca/ 3) National Innovation Council, India - http://www.innovationcouncil.gov.in 4) Playing to Win - How Strategy Really Works by A. G. La鍖ey and Roger L. Martin 5) Systems Thinking - Managing Chaos and Complexity by Jamshid Gharajedaghi REFERENCES #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
SATP - http://www.satp.org/satporgtp/countries/india/database/indiafatalities.htm De鍖nitions Simple - Easy to understand with minimal risks Complex - Not fully predictable but manageable to some extent Complicated -Very dif鍖cult to understand and predict Chaotic - Disorganized and unpredictable Ordered - Fully controllable and predictable to a large degree Source: Idris Mootee, MISC magazine, Fall 2012 edition REFERENCES #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
In鍖atable Boat designed by Luke Anthony Firth from The Noun Project Boat designed by Kevin Chu from The Noun Project Backpack designed by Salvador Rivera from The Noun Project Gun designed by Simon Child from The Noun Project Taxi designed by R辿my M辿dard from The Noun Project Grenade designed by Simon Child from The Noun Project Walkie Talkie designed by Proletkult Graphik from The Noun Project Walking designed by irene hoffman from The Noun Project Fisherman designed by Luis Prado from The Noun Project Swimming designed by James Fenton from The Noun Project Compass designed by Jeff Portaro from The Noun Project GPS designed by Juan Pablo Bravo from The Noun Project Plus designed by Andre from The Noun Project Boat designed by Gabriele Malaspina from The Noun Project Minus designed by Andre from The Noun Project Fire designed by Rohith M S from The Noun Project Sword Fight designed by Juan Pablo Bravo from The Noun Project India designed by Shreya Chakravarty from The Noun Project Tourist designed by enrique essuiglass from The Noun Project Tourist designed by Javier Cabezas from The Noun Project Watching TV designed by Ben Hsu from The Noun Project Satellite Television designed by Eugene Dobrik from The Noun Project Television designed by Sebastian Langer from The Noun Project Doctor designed by Wilson Joseph from The Noun Project Nurse designed by Scott Lewis from The Noun Project Boy designed by Peacock Dream from The Noun Project Girl designed by Peacock Dream from The Noun Project Family designed by Marcelo da Silva from The Noun Project Waiter designed by chris dawson from The Noun Project Waiter designed by Piotrek Chuchla from The Noun Project Bomb designed by Diego Costa de Araujo from The Noun Project Human Pyramid designed by TNS from The Noun Project Network designed by Jerry Wang from The Noun Project Brain designed by Samuel Dion-Girardeau from The Noun Project Factory designed by Amelia Wattenberger from The Noun Project Woman designed by Shreya Chakravarty from The Noun Project Idea by Ilsur Aptukov from The Noun Project ICONS SOURCED FROM THE NOUN PROJECT #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
THIS PHASE OF #BHARAT PROJECT WAS DONE BY RAVI AKULA UNDER THE GUIDANCE OF PROF. HEATHER FRASER (ROTMAN/DESIGNWORKS) (http://fraserdesignworks.com) THANKYOU NOV 2013 FIND MORE DETAILS AROUND THE PROJECT AT http://bharatdesigns.wordpress.com #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
esigns.orgharat #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) FIND MORE ABOUT #BHARAT PROJECT AT
esigns.orgharat #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) FIND MORE ABOUT #BHARAT PROJECT AT THANKYOU

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#BHARAT - Design Challenge

  • 1. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) #BHARAT Gateway of India (Mumbai) - Sketch byVaishnavi P. Nov 2013
  • 2. INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) (3300 B.C.)
  • 3. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/Ajanta_Caves BUDDHA (600 B.C.) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 4. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Raghu Rai THE TAJ MAHAL,AGRA (1600s) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 5. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Henri Cartier-Bresson MAHATMA GANDHI, DELHI (1948) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 6. INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 7. Copyright: Creative Commons THE GREAT BANYAN TREE, KOLKATA INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIAS NATIONAL TREE
  • 8. THE REINFORCED ROOTS AND TRUNKS ENABLE THE BANYAN TREE TO GROW AND PROSPER OVER DECADES AND CENTURIES! #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE Source: http://en.wikipedia.org/wiki/The_Great_Banyan
  • 9. #BHARAT 3300 BC 600 BC INDUSVALLEY CIVILIZATION LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA INDEPENDENT INDIA A NATION INFLUENCED BY PEACE FOR CENTURIES... #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) 1947 INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 10. #BHARAT 3300 BC 1947 2008600 BC 1993 INDUSVALLEY CIVILIZATION LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA INDEPENDENT INDIA A NATION INFLUENCED BY PEACE FOR CENTURIES... ...IS NOW STRUGGLING WITH TERRORIST ATTACKS MUMBAI BLASTS HYDERABAD BOMBINGS 2007 11/26 MUMBAI ATTACKS 2013 BODH GAYA BLASTS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 11. MUMBAI 11/26 ATTACKS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 12. INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 13. Mumbai was attacked on 11/26/2008 by 10 terrorists INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 14. Early 2008, terrorists started training at Lashkar-e-Taiba camps at Muridke(Lahore) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 15. They moved to training camps near Karachi and got trained in maritime activities INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 16. The terrorists hijacked Indian 鍖shing trawler Kuber and killed Indian 鍖shermen INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 17. Closer to Mumbai, the terrorists switched to a rubber dinghy INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 18. The 10 terrorists split in pairs and entered Mumbai INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 19. The 10 terrorists split in pairs and entered Mumbai INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 20. Oberoi and Trident Hotels Nariman House Taj Mahal Hotel Chhatrapati Shivaji Terminus Cama and Albless Hospital Leopold Cafe 160+ killed overall in 60 hours of Mumbai 11/26 attacks INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 21. MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 22. TERRORISTS LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured In鍖uence Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 23. Tourists Hotel Guests Mumbaikars Hotel Employees VICTIMS TERRORISTS LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured Family & Friends In鍖uence Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 24. Tourists Hotel Guests Mumbaikars Hotel Employees VICTIMS TERRORISTS LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 25. Tourists Hotel Guests Mumbaikars Hotel Employees VICTIMS MEDICAL & FIRE SERVICE TERRORISTS Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Fire Brigade Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 26. Tourists Hotel Guests Mumbaikars Hotel Employees LAW ENFORCEMENT AGENCIES VICTIMS MEDICAL & FIRE SERVICE TERRORISTS Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Mumbai Police Anti Terrorist Squad National Security Guard Commandos Fire Brigade Bomb Disposal Squads Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 27. Tourists Hotel Guests Mumbaikars Hotel Employees LAW ENFORCEMENT AGENCIES VICTIMS INTELLIGENCE COMMUNITY MEDICAL & FIRE SERVICE TERRORISTS Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Indian Agencies International Agencies Mumbai Police Anti Terrorist Squad National Security Guard Commandos Fire Brigade Bomb Disposal Squads Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 28. Tourists Hotel Guests Mumbaikars Hotel Employees LAW ENFORCEMENT AGENCIES VICTIMS GOVERNMENTS INTELLIGENCE COMMUNITY MEDICAL & FIRE SERVICE TERRORISTS State Govt Central Govt Internation al Govts Hospitals Doctors & Nurses Ambulance Services LeT Leaders Lashkar- e-Taiba Al-Qaeda Collaborate Enable & Empower Attack & Kill Save Lives & Treat Injured MEDIA Family & Friends In鍖uence Indian Agencies International Agencies Mumbai Police Anti Terrorist Squad National Security Guard Commandos Fire Brigade Bomb Disposal Squads Customer: Victims Enablers: Law Enforcement Agencies and Medical & Fire Service In鍖uencers: Governments, Intelligence Community and Media MUMBAI 11/26 - WHO GOT INVOLVED? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 29. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) Tourists Hotel GuestsMumbaikars Hotel Employees Family & Friends MUMBAI 11/26 - COMMON PEOPLE MADE THE DIFFERENCE INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 30. MUMBAI 11/26 - COMMON PEOPLE MADE A CONSCIOUS CHOICE OF RISKING THEIR OWN LIVES TO SAVEVICTIMS AND HELP INJURED INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 31. Source: SystemsThinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) NATURE OF ORGANIZATIONS - MATURITY Mindless Mechanical Organization Uni-Minded Biological Organization Socio-Cultural Organization Organization lacks a purpose of its own ! The system is ef鍖cient, controllable and predictable Organization behaves like a human body ! Organization has a purpose; the parts are controlled by a central brain Social system built by voluntary association of purposeful members who make conscious choices ! Culture and common objectives ensure continuos integration of members into a cohesive whole
  • 32. BANYAN TREE - INDIAS NATIONAL TREE THE PEOPLE ARE THE BANYAN FOREST #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE Source: http://en.wikipedia.org/wiki/The_Great_Banyan
  • 33. THE ROAD AHEAD INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/The_Great_Banyan
  • 34. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 35. COMMON CITIZENS RESOLVE TO RESCUE AND HELPVICTIMS DURING DISASTERS THE INSPIRATION FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 36. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS
  • 37. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS THE IDEA
  • 38. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS THE IDEA ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS
  • 39. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE } Dead Injured Families & Friends SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS VALUE TOVICTIMS }
  • 40. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS THE IDEA ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS VALUE TOVICTIMS } Dead Injured Families & Friends } SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS
  • 41. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE VALUE TO INDIA BUILD PUBLIC MOMENTUM TO SERVEVICTIMS DURING NATURAL AND MAN-MADE DISASTERS
  • 42. FROM INSPIRATION TOVALUE CREATION #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE THE INSPIRATION COMMON CITIZENS RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS THE IDEA ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS VALUE TOVICTIMS } Dead Injured Families & Friends } SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS VALUE TO INDIA BUILD PUBLIC MOMENTUM TO SERVE VICTIMS DURING NATURAL AND MAN-MADE DISASTERS
  • 43. DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 44. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS THAT SAVE MORE LIVES BY IMPROVING COMMUNICATION AND COLLABORATION AMONG STAKEHOLDERS, NEUTRALIZING SITUATIONS FASTER, AND PROVIDING BETTER CARE TOVICTIMS AND FAMILIES. DESIGN CHALLENGE INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 45. WHY PURSUE THIS CHALLENGE? WE START SAVING MORE LIVES, BUT OVER TIME WE COULD PREVENT SUCH ATTACKS TO REGAIN STABILITY, PEACE AND PROSPERITY - BENEFITING INDIA,ASIA AND THE WORLD. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) INDIA BANYAN TREE MUMBAI 11/26 ATTACKS INSPIRATION TO VALUE CREATION DESIGN CHALLENGE
  • 46. THANKYOU #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 47. APPENDIX #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 48. #BHARAT 3300 BC 1947-50 2008500 BC 200 BC 1993 INDUSVALLEY CIVILIZATION LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA EMPEROR ASHOKA ERECTS LION CAPITAL AT SARNATH INDEPENDENT INDIA ACCEPTS LION CAPITAL AS NATIONAL EMBLEM A NATION INFLUENCED BY PEACE FOR CENTURIES... ...IS NOW STRUGGLING WITH TERRORIST ATTACKS MUMBAI BLASTS HYDERABAD BOMBINGS 2007 11/26 MUMBAI ATTACKS 2013 BODH GAYA BLASTS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 49. 0 1000 2000 3000 4000 5000 6000 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 Civilians Security Forces Terrorists MUMBAI 11/26 ATTACKS DEATHS IN INDIA DUE TO TERRORIST INCIDENTS #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: South AsiaTerrorism Portal (SATP - http://www.satp.org)
  • 50. Handed off commando operations to NSG Cable News Channels Alignment and Collaboration } IB alerted Naval HQ, Coast Guard } LeT leaders monitored and directed T10 real time all through the attacks Outlined Mumbai 11/26 Attacks Operationalized training & attacks LeT Chief Ha鍖z Saeed LeT Leaders T10 T10 executed Mumbai 11/26 attacks with military precision & discipline killing 166 innocent people Trained terrorists in military commando style; Quran and Jihad T10 sailed from Karachi to Mumbai over 3 days Monitored and alerted Indian intelligence agencies about approaching LeT ship Indian intelligence agencies failed to connect the dots in time and allowed T10 to land on Mumbai coast and attack LeT Organiza>on }} } } } US Intelligence Agencies Indian Govt & Intelligence Agencies RAW NavyCoastguard NSC IB RAW alerted NSC, JIC } Exchange Intel Monitor Terrorist Organizations Worldwide Al Qaeda }Mumbaikars & Tourists Vic>ms Injured Families & Friends #166 600+ 1000s People A鍖ected } IndiaAustralia GermanyCanada FranceBelgium Israel Italy Japan Malaysia Mauritius Mexico Holland Singapore Thailand UK USA } } Global Community } } Sanctions against Terrorist Organizations and Individuals Hospitals and Doctors Hotel employees Mumbai Fire Brigade Indias Elite Commandos NSG MARCOs Media } } } } } } } } } } Mumbaikars Mumbai Police Maharashtra State Govt Telecasted the entire attacks live on TV for TRPs (ratings) LeT leaders monitored attacks live via Cable TV telecasts Terrorist Organiza>ons Rescued hotel guests when T10 put Taj Mahal hotel on 鍖re 1298 Ambulance Service (Private) They were 鍖rst on the scene evacuating the injured even before the govt forces arrived at the Taj Mahal Hotel to rescue people Indian Defence Forces Indian Army Indian Air Force} } Provided perimeter cover around attack locations to prevent T10 from escaping Air dropped NSG commandos on Nariman House Successfully conducted Operation Black Tornado. Operation mission - To conduct speedy, precision operations to eliminate the terrorist threat with no or minimal collateral damage Indian Navy Elite Indian Navy commandos who countered T10 until NSG arrived } } David Headley Spies } } Scouted attack locations for LeT ATS}} First responders to 鍖ght, engage and kill T10. Arrested Ajmal Kasab alive. }} Approached Indian Central Govt, Indian Defence Forces and NSG to counter attacks Provided hotel maps and design info to NSG Guided commandos to navigate hotel premises Staff sealed doors and ushered guests to safety. Some of them got killed rescuing guests. Called Helplines and rushed victims to hospitals }} Doctors and hospital employees attended to injured and killed Provided info to police about T10 and alerted authorities about bombs Helped hotel guests with information and medication to deal with injury and pain } } } } : Stakeholders MUMBAI 11/26 #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 51. MUMBAI 11/26 #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: NewYorkTimes
  • 52. MUMBAI 11/26 - WHO GOT INVOLVED? LeT Organization LeT Chief Ha鍖z Saeed LeT Leaders 10 Terrorists NSG Mumbai Fire Brigade Victims Family and Friends Mumbaikars Tourists Hotel Employees Hotel Guests Hospitals Doctors and Nurses 1298 Private Ambulance Services Maharashtra State Government Mumbai Anti Terrorist Squad Mumbai Police Bomb Disposal Squads disposed bombs Indian Air Force Indian Army Indian Navy MARCOS US Intelligence AgenciesAl Qaeda Alignment and Collaboration Envisioned and directed the Mumbai 11/26 attacks Leads LeT activities Selected the 10 terrorists and initially trained them Trained terrorists in military commando style; Guerrilla warfare; Quran; Jihad Attacked Mumbai on 11/26/2008 Cared for victims and carried them to hospitals Provided information about victims Cared for injured and rescued guests Stayed in touch and kept spirits high Cared for injured and dead victims Rescued hotel guests Helped them navigate hotel premises First responders to counter terrorists Ajmal Kasab (Captured Alive) Captured terrorist alive Indian Judiciary Tried him in court and gave death sentence in 2012 Monitored LeT and Al Qaeda activities before attacks Indian Na>onal Security Council Indian Intelligence Bureau Indian Research & Analysis Wing Exchanged Intel before attacks Indian Coastguard Failed to act on intel and prevent terrorists from landing on Mumbai shores Indian Central Govt Rescued victims Launched Operation Black Tornado and killed terrorists Engaged terrorists till NSG arrived Handed off commando ops to NSG Provided aerial support to NSG Provided peripheral support to NSG Sought help with national agencies Approved NSG operations Two way action One way action Related Provided info about potential bombs Helped them navigate hotel premises Cable News Channels Telecast attacks and counter attacks live Monitored attacks live and directed terrorists Gave info to NSG #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 53. KEY SHORTCOMINGS IN 11/26 RESPONSE Mumbai Police Led a highly chaotic and uncoordinated initial response, allowing terrorists to settle in their target locations Lacked modern equipment and training to confront terrorists (loaded with AK47s) Mumbai Fire Brigade Lacked ladders and equipment to rescue victims from higher 鍖oors Failed to share resources and info with NSG about hotel interior layout National Security Guard Commandos Took 12 hours to reach Mumbai from the point attacks started Took 4 additional hours to gather and synthesize information before launching Operation Black Tornado Hospitals and Ambulance Services Mumbai lacked a comprehensive state operated ambulance service Hospitals were short of medication and 鍖rst aid facilities Hospitals lacked real time integrated information systems Media Telecast the entire attacks live; jeopardizing victims as well as commando operations Limelight seeking politicians (stuck in hotel during attacks) gave media interviews disclosing their location Indian Intelligence Agencies Failed to connect the dots in time and prevent terrorists from landing on Mumbai shores #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 54. 0 20 40 60 80 100 6 PM 11/ 27 6 AM 12 PM 6 PM 11/28 6 AM 12 PM 6 PM 11/29 114 1 2417105223108775 Victims Killed Terrorists Killed #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) MUMBAI 11/26 - DEATHS NATIONAL SECURITY GUARD COMMANDOS INITIATED OPERATION BLACK TORNADO MAJORITY OF DEATHS OCCURRED IN THE FIRST 12 HOURS
  • 55. MUMBAI 11/26-HOW MIGHT WE GET TO THIS DEATHS PATTERN? #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) 0 20 40 60 80 100 6 PM 11/ 27 6 AM 12 PM 6 PM 11/28 6 AM 12 PM 6 PM 11/29 3 1 1 4 135102475 Victims Killed Terrorists Killed REDUCE ATTACKS WINDOW TO A MINIMUM AND THUS SAVE MORE LIVES NATIONAL SECURITY GUARD COMMANDOS INITIATE OPERATIONS ASAP
  • 56. DESIRED CAPABILITIES TO RESPOND EFFECTIVELY International Human Intelligence Network National Indian Agency Drives Intelligence Efforts Intelligence Gathering & Analysis Stakeholder Communication & Collaboration Leveraging Resources and Emergency Protocols Multi-Agency Response with Central Command Collaborate with International Intelligence Agencies Cooperate With Bordering Countries Readiness Training for First Responders and Locals Private and Public Medical Services Initial Response by Local Police Empower Command Centre Leadership NSG Commando Operations Self Regulation by Media Indian Defence Forces Engaged Modern / Secure Communication Equipment Local Fire Department Decision Making and Response Protocols Leverage Big Data & Technology Capabilities Integrated Hospital & Patient Management Systems Counsellors and Therapists Multi Agency Communication & Collaboration Protocols Access to Modern Equipment & Technology Multiple Agencies Monitor & Protect Sea Routes #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 57. DESIGN CHALLENGE #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) GOALS FOR THIS PROJECT ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS TO SAVE MORE LIVES BY IMPROVING COMMUNICATION AND COLLABORATION AMONG STAKEHOLDERS, NEUTRALIZING SITUATIONS FASTER,AND PROVIDING BETTER CARE TOVICTIMS AND FAMILIES. ! INSPIRATION COMMON CITIZENS RESOLVE TO PARTICIPATE IN RESCUE AND RECOVERY OPERATIONS. ! IDEA ENGAGE CITIZENS TO DEVELOP AND DEPLOY EFFICIENT EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS. ! VALUE CREATION FOR THE MARKET AND THE ENTERPRISE FOR CITIZENS (MARKET) - SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS. ! FOR INDIA (ENTERPRISE) - BUILD PUBLIC MOMENTUM TO EFFECTIVELY SERVEVICTIMS BEFORE, DURING OR AFTER MAN-MADE OR NATURAL DISASTERS. ! IMPORTANT STAKEHOLDERS VICTIMS, CITIZENS, MEDICAL AND FIRE SERVICE AGENCIES, LAW ENFORCEMENT AGENCIES, INTELLIGENCE COMMUNITY AND GOVERNMENTS. ! ACTIVITIES AROUND WHICH WE WANT TO CREATE VALUE CITIZENS AND SURVIVORS JOURNEY BEFORE, DURING AND AFTER ATTACKS (OR DISASTER SITUATIONS).
  • 58. MUMBAI 11/26 - SURVIVORS JOURNEY Before Attacks During Attacks After Attacks PEOPLE they interact with OBJECTS they use ENVIRONMENTS they engage with MEDIA & MESSAGES they communicate SERVICES they use Mumbaikars Tourist Places Relaxed communication via online and of鍖ine media Tourist services Terrorists Hotel Employees Fire Brigade Hotel Guests Law & Order Forces Safe Exits Physically Secure Food & Drinks Cell Phones Hotel Maps First Aid Kit Flashlights SOS Message Capability Medical Facilities Food & Drinks Communication with Family & Friends Language Translation Counselling Tourists Relaxation Luxury Services Cameras Guide Books Tourist Guides Restaurants Museums Hotel Employees Food & Drinks Communication with Family & Friends Doctors Nurses Media Secure & Relaxed Familiar Environments Counselling Family & Friends Medical Supplies Therapy Medical Care Financial Support Health related conversations Area Maps First Aid Kit Security Medical #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) Spiritual Peer Group Public Places
  • 59. Source: SystemsThinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) NATURE OF ORGANIZATIONS - MATURITY Mindless Mechanical Organization Uni-Minded Biological Organization Socio-Cultural Organization Led to Industrial Revolution ! Organization lacks a purpose of its own ! The system is ef鍖cient, controllable and predictable ! The system and its parts have no choice of their own Organization behaves like a human being ! Organization has a purpose; the parts are controlled by a central brain ! Brain gets information from sensing parts and directs body parts to take action ! Organization malfunctions when parts try to develop a mind of their own or refuse to act as per given directions Social system built by voluntary association of purposeful members who make conscious choices ! Alignment of purpose or interests among members, organization and society is key ! Culture and common objectives ensure continuos integration of members into a cohesive whole
  • 60. INNOVATION LEVERAGE INDIAS DECADE OF INNOVATION MOVEMENT! Realizing that innovation is the engine of the 21st century the President of India has declared 2010 as the Decade of Innovation.To take this agenda forward, the Prime Minister has set up a National Innovation Council (NInC) to discuss and analyze an inclusive innovation strategy for the country. ! To further innovation in the decade of 2010-2020, the Of鍖ce of Adviser to the PM on Public Information Infrastructure and Innovations (PIII) is working on developing a national strategy on innovation to create an indigenous model of development suited to Indian needs and challenges. ! Design Innovation Centres (DICs) are being setup in various design/academic institutions across country. DICs at regional levels to drive local initiatives around this design challenge. ! Engage local stakeholders to collaborate and co-create prototype solutions. ! Validate the prototypes, iterate, improve and implement the solutions. DESIGN OPPORTUNITY #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 61. Source: DesignWorks - HowToTackleYourToughest Innovation ChallengesThrough Business Design by Heather Fraser (http://fraserdesignworks.com) 3 GEARS OF BUSINESS DESIGN
  • 62. CASCADE OF STRATEGIC CHOICE Source: Playing toWin - How Strategy ReallyWorks by A. G. La鍖ey and Roger. L. Martin
  • 63. Books and Articles related to 11/26 Attacks 1) Inside 26/11 by The Indian Express Team (Published by Rupa & Co.) 2) 26/11 The Attack on Mumbai Introduction byVir Sanghvi (Published by Penguin Books) 3) 26/11 Mumbai Attacked Edited by Harinder Baweja , Foreword by Ratan Tata (Published by Roli Books) 4) Indias War on Terror Edited by Gurmeet Kanwal and N. Manoharan (Published by Knowledge World Publishers) 5) Mumbai Terror Attacks by Lata Jagtiani (Published by Rupa & Co.) 6) Media Coverage of 26/11 Mumbai Terror Attacks by Dr. M. Neelamalar 7) New Evidence of Pakistans role in 26/11 Mumbai attacks? (by PBS) - http://www.pbs.org/wgbh/pages/frontline/afghanistan-pakistan/ david-headley/new-evidence-of-pakistans-role-in-the-mumbai-attacks/ Videos and Documentaries related to 11/26 Attacks 1) Mumbai Massacre by PBS -http://www.pbs.org/wnet/secrets/episodes/mumbai-massacre-watch-the-full-episode/536/ 2) Case Study and talk by Prof. Rohit Deshpande (HBS) - http://www.tedxnewengland.com/NE/events/2012-reimagining-america/rohit- deshpande/ 3) Amartya Sen on 2008 Mumbai Attacks - http://www.ndtv.com/video/player/ideas-for-change/amartya-sen-on-mumbai-s-terror-attack/ 48055 Design books, frameworks and other references 1) Design Works: How to tackle your toughest innovation challenges through Business Design by Heather Fraser - http://fraserdesignworks.com/ 2) Design discourse relevant to Indian context by Prof. M. P. Ranjan - http://design-for-india.blogspot.ca/ 3) National Innovation Council, India - http://www.innovationcouncil.gov.in 4) Playing to Win - How Strategy Really Works by A. G. La鍖ey and Roger L. Martin 5) Systems Thinking - Managing Chaos and Complexity by Jamshid Gharajedaghi REFERENCES #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 64. SATP - http://www.satp.org/satporgtp/countries/india/database/indiafatalities.htm De鍖nitions Simple - Easy to understand with minimal risks Complex - Not fully predictable but manageable to some extent Complicated -Very dif鍖cult to understand and predict Chaotic - Disorganized and unpredictable Ordered - Fully controllable and predictable to a large degree Source: Idris Mootee, MISC magazine, Fall 2012 edition REFERENCES #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 65. In鍖atable Boat designed by Luke Anthony Firth from The Noun Project Boat designed by Kevin Chu from The Noun Project Backpack designed by Salvador Rivera from The Noun Project Gun designed by Simon Child from The Noun Project Taxi designed by R辿my M辿dard from The Noun Project Grenade designed by Simon Child from The Noun Project Walkie Talkie designed by Proletkult Graphik from The Noun Project Walking designed by irene hoffman from The Noun Project Fisherman designed by Luis Prado from The Noun Project Swimming designed by James Fenton from The Noun Project Compass designed by Jeff Portaro from The Noun Project GPS designed by Juan Pablo Bravo from The Noun Project Plus designed by Andre from The Noun Project Boat designed by Gabriele Malaspina from The Noun Project Minus designed by Andre from The Noun Project Fire designed by Rohith M S from The Noun Project Sword Fight designed by Juan Pablo Bravo from The Noun Project India designed by Shreya Chakravarty from The Noun Project Tourist designed by enrique essuiglass from The Noun Project Tourist designed by Javier Cabezas from The Noun Project Watching TV designed by Ben Hsu from The Noun Project Satellite Television designed by Eugene Dobrik from The Noun Project Television designed by Sebastian Langer from The Noun Project Doctor designed by Wilson Joseph from The Noun Project Nurse designed by Scott Lewis from The Noun Project Boy designed by Peacock Dream from The Noun Project Girl designed by Peacock Dream from The Noun Project Family designed by Marcelo da Silva from The Noun Project Waiter designed by chris dawson from The Noun Project Waiter designed by Piotrek Chuchla from The Noun Project Bomb designed by Diego Costa de Araujo from The Noun Project Human Pyramid designed by TNS from The Noun Project Network designed by Jerry Wang from The Noun Project Brain designed by Samuel Dion-Girardeau from The Noun Project Factory designed by Amelia Wattenberger from The Noun Project Woman designed by Shreya Chakravarty from The Noun Project Idea by Ilsur Aptukov from The Noun Project ICONS SOURCED FROM THE NOUN PROJECT #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 66. THIS PHASE OF #BHARAT PROJECT WAS DONE BY RAVI AKULA UNDER THE GUIDANCE OF PROF. HEATHER FRASER (ROTMAN/DESIGNWORKS) (http://fraserdesignworks.com) THANKYOU NOV 2013 FIND MORE DETAILS AROUND THE PROJECT AT http://bharatdesigns.wordpress.com #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 67. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 68. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 69. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 70. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 71. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 72. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 73. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 74. #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
  • 75. esigns.orgharat #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) FIND MORE ABOUT #BHARAT PROJECT AT
  • 76. esigns.orgharat #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com) FIND MORE ABOUT #BHARAT PROJECT AT THANKYOU