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An Exeter BID - Presentation to Gandy Street Businesses - 20.09.10

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John Harvey
John Harvey

The document discusses a Business Improvement District (BID) initiative for businesses in the Gandy Street area. A BID is a business-led public-private partnership that collects additional local funding through a levy on businesses to invest in services and improvements. It outlines how BIDs have been successful elsewhere and could benefit Gandy Street businesses by enhancing marketing, hosting events, improving cleanliness and security if approved by a majority business vote.

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John Harvey City Centre Manager BID (Business Improvement District) Briefing Gandy Street Businesses 20 September 2010
BID = Business Improvement District A business led private/public partnership Initiated, funded and managed locally Invests in additional projects and services To create an improved trading and working environment BID Basics What is a BID?
Build on success Exeter well positioned Address local issues and opportunities Provide sustainable and 100% ring fenced funding Reduce freeloading Enable longer-term planning & delivery & certainty Why Do BIDs Work?
Concept from US highly successful Enabling legislation Defined area and business focus BID Proposal determined locally business vote (Business ratepayers/Hereditament) Dual key majority BID Term Fair & Transparent BID levy Agreed baseline services Potential for further leveraged money BIDs The Technical Stuff
Better marketing & promotion Christmas Lights Brighter, cleaner, safer streets Effective business voice Innovation Strengthening the corporate message and emphasising local distinctiveness Building on already great recent track-record on inward investment What A BID Could Deliver For Exeter
Gandy Street Events & Celebrations Capitalising on Museum Opening Bespoke Christmas Lights Regular targeted street washing and cleaning Gandy Street website enhancement social media strategy to underpin What A BID Could Deliver For Gandy Street
Enhancing directional signage Waymarking Business Innovation Grants pump-priming business development Maximising spin-offs from Phoenix & Museum Enhancing communication and liaison with businesses What A BID Could Deliver For Gandy Street
Increased footfall & repeat visits Improved dwell time Increased consumer spend & sales More attractive environment for employees, customers, visitors and residents Increased investor confidence Strengthening public/private links & work Reductions in cost of crime How can businesses benefit from a BID?
Assists capital value growth Increases rental value Increases occupier interest Assists businesses in lower footfall areas Good PR How do property owners/developers benefit?
Project Ideas needed to feed in to the business plan Use your imagination Keep the ideas coming Whats the perspective of our visitors our shoppers our workers and colleagues Its all about YOU
Timetable Database On-going dialogue/consultation The Business Plan Manifesto Levy likely to be 1遜% Implementation Next Steps
John Harvey Contacts: e-mail [email_address] Mobile 07885 760 496 Office 01392 665 664 Twitter www.twitter.com/exeterccm

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An Exeter BID - Presentation to Gandy Street Businesses - 20.09.10

  • 1. John Harvey City Centre Manager BID (Business Improvement District) Briefing Gandy Street Businesses 20 September 2010
  • 2. BID = Business Improvement District A business led private/public partnership Initiated, funded and managed locally Invests in additional projects and services To create an improved trading and working environment BID Basics What is a BID?
  • 3. Build on success Exeter well positioned Address local issues and opportunities Provide sustainable and 100% ring fenced funding Reduce freeloading Enable longer-term planning & delivery & certainty Why Do BIDs Work?
  • 4. Concept from US highly successful Enabling legislation Defined area and business focus BID Proposal determined locally business vote (Business ratepayers/Hereditament) Dual key majority BID Term Fair & Transparent BID levy Agreed baseline services Potential for further leveraged money BIDs The Technical Stuff
  • 5. Better marketing & promotion Christmas Lights Brighter, cleaner, safer streets Effective business voice Innovation Strengthening the corporate message and emphasising local distinctiveness Building on already great recent track-record on inward investment What A BID Could Deliver For Exeter
  • 6. Gandy Street Events & Celebrations Capitalising on Museum Opening Bespoke Christmas Lights Regular targeted street washing and cleaning Gandy Street website enhancement social media strategy to underpin What A BID Could Deliver For Gandy Street
  • 7. Enhancing directional signage Waymarking Business Innovation Grants pump-priming business development Maximising spin-offs from Phoenix & Museum Enhancing communication and liaison with businesses What A BID Could Deliver For Gandy Street
  • 8. Increased footfall & repeat visits Improved dwell time Increased consumer spend & sales More attractive environment for employees, customers, visitors and residents Increased investor confidence Strengthening public/private links & work Reductions in cost of crime How can businesses benefit from a BID?
  • 9. Assists capital value growth Increases rental value Increases occupier interest Assists businesses in lower footfall areas Good PR How do property owners/developers benefit?
  • 10. Project Ideas needed to feed in to the business plan Use your imagination Keep the ideas coming Whats the perspective of our visitors our shoppers our workers and colleagues Its all about YOU
  • 11. Timetable Database On-going dialogue/consultation The Business Plan Manifesto Levy likely to be 1遜% Implementation Next Steps
  • 12. John Harvey Contacts: e-mail [email_address] Mobile 07885 760 496 Office 01392 665 664 Twitter www.twitter.com/exeterccm

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