Bi mat cua facebook xep hang - Facebook Ranking
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B鱈 m畉t c畛a Facebook x畉p h畉ng - Facebook Ranking, 56 Thu畉t to叩n m畛i nh畉t
Bi mat cua facebook xep hang - Facebook Ranking
- 1. Ton 畛 畛i B鱈 畉t 畛a Facebook ranking factors 40 thu畉t to叩n t g h畉 g v 16 thu畉t to叩n ph畉t lm gi畉 h畉 g www.vinalink.edu.vn VINALINK.ACADEMY Phi棚n 畉 1 Th叩ng 12/2015 B畉t k畛 ai u畛 gi畛i Facebook Marketing 畛u ph畉i Bi畉t c叩c thu畉t to叩n quan tr畛 g ny
- 2. T叩c gi畉 Tu畉 H CEO Vinalink Media v Vinalink Academy nghi棚n 畛u v d畛a tr棚n c叩c gu畛 : 1. C叩c thu畉t to叩n do Facebook c担ng 畛 t畛 2 qua. 2. C担ng 畛 nghi棚n 畛u 畛a c叩c t叩c gi畉 tr棚n MarketingProf v SocialBaker. 3. Tr畉i ghi畛 khi xem insights 畛a g畉 100 fanpage, h董 20 ti kho畉 ads 畛a DN trong 2 qua 滴 g h動 tr畛 ti畉p 畉 ads h畉y trong 3 nay. 4. Trao 畛i v畛i 2 chuy棚n gia FB 畛a Conference.com.sg v 4 chuy棚n gia t畉i Vi畛t nam. 5. 畛 g gi畉 g d畉y FB cho 50 kh坦a h畛 FB 畛a Vinalink v inhouse cho Viettel, Vingroup, Pgbank. Website : www.haanhtuan.com
- 3. C叩c 畉u t畛 T g gi畉 th畛 h畉 g 畛a Facebook l g狸? Reach : l s畛 l動畛 g g動畛i ti畉p 畉 動畛 th担ng qua 1 Post tr棚n Facebook M畛 鱈 h 畛a ch炭ng ta : T g 動畛 l動畛 g Reach t畛 nhi棚n cng hi畛u cng t畛t. V slide ny h動畛 g d畉 c叩c thu畉t to叩n t g gi畉 Reach Rank.
- 4. Nh畛 g ai 畉 t g Reach? Profile 畛a ch炭ng ta Fanpage 畛a nh達n hng Group m ch炭ng ta lm admin N坦i chung l : PGF
- 5. Ph畉 1 : 40 畉u t畛 t g Reach T g Reach t畛i g動畛i d湛ng , Nu担i d動畛 g t畛 l畛 reach t畛t cho h畛 g post tr棚n Fanpage/ Group/ Profile
- 6. 1. LIKE Post c坦 hi畛u Like s畉 t g Reach cho Post v PGF
- 7. 2. SHARE Post c坦 hi畛u shares s畉 gia t g Reach cho Post v PGF
- 8. 3. COMMENTS Post c坦 hi畛u comments s畉 t g Reach cho Post v PGF
- 9. 4. Nhi畛u Tag tr棚n Comments Nhi畛u Tag 畛a user tr棚n comments 畛a post s畉 t g Reach cho post v PGF
- 10. 5. Trao 畛i gi畛a admin v Fan tr棚n comments Admin trao 畛i nhanh v k畛p th畛i t畉t 畉 c叩c comments 畛a user s畉 lm t g reach, ngay 畉 c叩c User trao 畛i v畛i nhau 滴 g t動董 g t畛.
- 11. Post c坦 hi畛u click vo 畉 h, xem th棚m, li kγ畛u 動畛 t g reach th棚m. User click vo comments 畛 xem di畛 i畉 6. Nhi畛u Click vo post : 畉 h, xem th棚m ,Li k,te t
- 12. Reach s畉 bung 畉 h 畉u user t動董 g t叩c ngay vo post khi ta v畛a post xong. 7. Th畛i gian t動董 g t叩c ngay vo content
- 13. 8. Nhi畛u Fan h但m 畛 PGF m c坦 hi畛u user c坦 h畛 s畛 Affinity (h但m 畛) cao s畉 d畛 動畛 動u ti棚n t g Reach t畛i nh坦m ny
- 14. Nh畛 g Post c坦 h畛 畛 畛i dung Trending x達 h畛i s畉 動畛 動u ti棚n t g Reach h董 c叩c Post content th動畛 g 9. Trending Topics
- 15. 10. Newfeed Filter User l畛 坦 h畉 th担ng tin v 動u ti棚n h畉 動畛 th担ng tin tr棚n Newfeed h畛 g PGF c坦 hi畛u 動u ti棚n 畛a user s畉 動畛 t g Reach.
- 16. 11. Lo畉i h狸nh content 動畛 post Lo畉i content m User th鱈ch t動董 g t叩c s畉 動u ti棚n reach, h達y nu担i PGF theo h動畛 g ny 畛 t g reach.
- 17. 12. Th畛i gian l動u l畉i/ m但n m棚 畛 Topic User l動u l畉i post cng l但u, quay l畉i post li棚n t畛 畛 xem di畛 i畉 th狸 s畉 t g reach
- 18. 13. Facebook Video Posts N nay FB 動u ti棚n c叩c Content c坦 video play tr棚n ss畉 t g reach
- 19. 14. Link Posts 畛i, h動a t畛 g share. C叩c li棚n k畉t post 畛i c坦 CTR cao v Bounce rate th畉p s畉 動畛 動u ti棚n reach
- 20. 15. Tag c叩c Page li棚n quan khi post Tag h畛 g Page li棚n quan vo post, 畉 c坦 th畛 reach t畛i h畛 g User chung Page t畛t h董 l kh担ng tag.
- 21. 16. Video 畛 v 畛i Video h動a t畛 g c坦 tr棚n Facebook Open Graph s畉 動畛 動u ti棚n reach
- 22. 17. 畉 h 畛i h畛p/ thi畉t k畉 畉 h h動a t畛 g u畉t hi畛 tr棚n Graph Open Facebook 滴 g s畉 動u ti棚n
- 23. 18.Page chung Cate Page c坦 chung Cate v畛i c叩c Page l畛 kh叩c s畉 c坦 董 h畛i 動畛 g畛i 箪 c叩c post 畛a m狸nh t動董 g 動董 g 畛i dung khi Page l畛 post bi
- 25. 19. H達y vi畉t Notes hi畛u h董 hng ngy Ng動畛i no hay post Notes hi畛u v c坦 t動董 g t叩c s畉 動畛 動u ti棚n
- 26. 20. Th担ng tin i畛 畉 畛 i畛 畛 th担ng tin Page/Profile.
- 27. 21. T畛 l畛 t g d畉 畛u t動董 g t叩c T畛 l畛 t g d畉 畛u t動董 g t叩c s畉 動畛 動u ti棚n t g reach
- 28. 22. Desktop/Tablet/Smartphone image ready N畛i dung 畉 h 動畛 thi畉t k畉 ph湛 h畛p 畛i k鱈ch 畛 thi畉t 畛 s畉 t g reach
- 29. 23. X叩c minh d畉u xanh C叩c Page / trang c叩 nh但n 動畛 d畉u xanh x叩c h畉 s畉 t g reach
- 30. 24. Ch畛 畛 li棚n quan Khi Fan post c叩c content m khi ta post l棚n content t動董 g t畛 s畉 動u ti棚n c湛ng u畉t hi畛
- 31. 25. N畛i dung c担ng phu N畛i dung di v c担ng phu 畉u 動畛 t動董 g t叩c t畛t th狸 s畉 動畛 t g th棚m reach
- 32. 26. Trang c坦 Review cao s畉 t g reach
- 33. 27. Trang c坦 t畛 l畛 ph畉 h畛i review T畛 l畛 ph畉 h畛i review cao s畉 t g reach
- 34. 28. T畛 l畛 inbox hi畛u Trang c坦 l動畛 g Inbox cao s畉 t g reach
- 35. 29. M畛 畛 ph畉 h畛i tin h畉 Trang c坦 t畛 l畛 ph畉 h畛i Inbox 畛a admin s畉 t g reach
- 36. 30. Th坦i quen h畛 gi畛 Th坦i quen h畛 gi畛 hu畉 v post 炭 g gi畛 fan h畛
- 37. 31. Hi畛 t動畛 g o 畛 Post 達 h畉t reach c坦 th畛 t g 畉u c坦 t動董 g t叩c t 畛 l畉i
- 38. 32. Fan relation C叩c fan trong Page c坦 relation v畛i nhau s畉 d畛 t g reach
- 39. 33. Page home visit Page c坦 hi畛u visit xem Home 滴 g d畛 t g reach
- 40. 34. 畛 l動畛t g動畛i kh叩c h畉 畉
- 41. 35. Favorite & Newfeed noti setting Page set Favorite hay set h畉 Notification d畛 t g reach
- 42. 36. C畛 h畉 tin t畛 post Page c坦 Post c坦 hi畛u Set 畛 h畉 th担ng b叩o d畛 t g reach
- 43. 37. Checkin Page c坦 hi畛u checkin 滴 g t g reach
- 44. 38. C叩c post c坦 d湛ng Hastag# C叩c post c坦 d湛ng Hastag# s畉 動畛 t g reach 畉u hastag# 坦 a g l trending
- 45. 39. Ref visits Trang c坦 l動畛 g visit t畛 c叩c Ref/ Search Engine/ Page ngoiγ hi畛u 滴 g s畉 動畛 動u ti棚n
- 46. 40. ExternalBag Page /Profile c坦 hi畛u Bag nh炭ng t畛 b棚n ngoi v c坦 l動畛 g follow /Like hi畛u t畛 坦 滴 g l l畛i th畉
- 47. C叩c 畉u t畛 gi畉 reach
- 48. 1. N畛i dung c坦 畉 b竪 t動董 g t叩c N畛i dung 畉 b竪 t動董 g t叩c nay gi畉 reach h董 , 畛 dnh 畉t cho u畉 g c叩o
- 49. B畛 user 畉 . Report, 畉t 畛 hi畛u s畉 gi畉 reach 2. Report post
- 50. D湛ng c叩c d畉u hi畛u Baiting 畛t i畉 so v畛i b狸nh th動畛 g s畉 畛 d嘆 x辿t v ph叩t hi畛 l畛i baiting c但u k辿o 3. Engagement Baiting
- 51. 4. Poor content daily C叩c post hi畛u, li棚n t畛 nhm ch叩n s畉 lm 鱈t t動董 g t叩c t畛 g post, l但u di lm h畉t reach
- 52. 5. Post frequency Post hi畛u, li棚n t畛 , th畛i gian g畉 gi畛a hai l畉 post khi reach h動a bung h畉t s畉 lm gi畉 reach
- 53. 6. Content c但u views N畛i dung gi畉t g但n t畉o c但u click
- 54. 7. N畛i dung copy, s畉 7. Copy concept, content t畛 page l畛
- 55. 8. N畛i dung h畛a link spam N畛i dung h畛a spam link 畛 FB h d畉u
- 56. 9. Link t畛i c叩c website cam, l畛a 畉o
- 57. 10. Text only posts C叩c c叩 nh但n 畛i dung text only reach v畉 OK h動 g c叩c page s畉 gi畉 reach h董 動a.
- 58. 11. Sales post/ promotion contents N畛i dung thi棚n h動畛 g u畉 g c叩o nhm ch叩n, t畉o Promotion ko 炭 g d畛p hay nhm, c叩c 畛i dung k棚u g畛i hnh 畛 g mua hng phi th畛 t畉
- 60. 12. Repost ads N畛i dung l畉 l畉i gi畛 g h動 c叩c Post ads 達 h畉
- 61. 13. Ch畛a t畛 Like, Comment, Share
- 62. 14. C叩c 畛i dung l畉 t畛 Page x叩c minh
- 63. 15. C叩c h狸nh th畛 post l畛a 畉o c但u view
- 64. 16. G畛 th担ng b叩o t畛 PGF Page c坦 post 畛 g畛 h畉 Notification th狸 s畉 畛 gi畉 reach
- 65. Ti li畛u dnh cho h畛 vi棚n Facebook Marketing t畉i Vinalink Hanoi/HCM L畛CH KHAI Gi畉NG
- 66. Nh畛 g gi畉 g vi棚n Facebook Marketing t畉i Vinalink Tu畉 H Chuy棚n gia Content Marketing Gi畉 g vi棚n Cao h畛 CFVG 16 kinh ghi畛 v畛 Digital Marketing. Ng動畛i s叩ng l畉p ra kh坦a h畛 Facebook 畉u ti棚n t畉i Vi畛t Nam Xem Blog www.haanhtuan.com Will L狸 Ph畉 Ph動畛 Nguy棚n : Social Manager t畉i VNG, gi畉 g vi棚n Uy t鱈n h畉t t畉i HCM hi畛 nay v畛 Social Media Marketing. Gi畉 g vi棚n FB 畉u ti棚n t畉i HCM Th畉 s挑 Phan Anh Gi畉 g vi棚n Facebook marketing 畛i ti畉 g t畉i HN Gi畉 g vi棚n 畉i h畛 TM khoa TMT. L箪 Hu畛 h L棚 L箪 B畉u : N畛i ti畉 g v畛i 畛 g 畛 g FB Vi畛t nam gi畉 g vi棚n Facebook 畉u ti棚n t畉i H 畛i XEM KHA H畛C FACEBOOK ADS t畉i www.vinalink.edu.vn
- 67. Kh坦a h畛 Facebook Marketing t畉i Vinalink Nh畛 g 畉 i畛 duy h畉t : 1. 動畛 畉p h畉t Thu畉t to叩n 畛i h畉t 畛a Facebook , th動畛 g i畉t s畛 h董 th畛 tr動畛 g kho畉 g 6 th叩ng. 2. 動畛 畉 tay h畛 vi畛 th畛 hnh th畛 t畉 t畛 l畉p fanpage, h畉y ads, lm o te t 3. 動畛 h畛 c叩ch vi畉t content hu畉 Qu畛 t畉 theo m担 h狸nh hi畉 l動畛 Marketing h畛 kh担ng ph畉i h畛p gi畉t b叩n hng 董 thu畉 . 4. 動畛 h畛 t動 duy hi畉 l動畛 lm Th動董 g hi畛u tr棚n Facebook, nu担i d動畛 g, s 畉 theo g滴 cung 畛 hi畉 l挑 h t但m tr鱈 kh叩ch hng l但u di. 5. 動畛 c叩c gi畉 g vi棚n hng 畉u Vi畛t nam hi畛 nay h畛 tr畛. 6. H畛 xong 動畛 support v挑 h vi畛 畉t k畛 畛i dung g狸 畉 gi炭p. 7. 動畛 o t畉o t畉i Hanoi v HCM t畉i 4 董 s畛. 8. Tham kh畉o l畛 h h畛 : http://www.vinalink.edu.vn