Bic Digital Measurement
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The document outlines a strategic roadmap for building best-in-class digital measurement with three strategic pillars: focusing on internal measurement, industry benchmarks, and continuous improvement. It details four critical functions - basic and advanced measurement and efforts/impacts - required to deliver five business values. The innovation engine process involves executives, consultants, PMO, analytics managers, testing managers, business owners, IT and content operations working together to plan, design, implement, analyze and test ideas.
Bic Digital Measurement
- 1. Build the Best in Class Digital MeasurementEd Wu, ManagingAnalytics.net2011
- 2. 3P + 4F =5VA Strategic Roadmap to Best in Class Digital Measurement2ConfidentialThe Innovation Engine
- 3. Focusing on Three Strategic Pillars3Confidential3
- 4. to Enable Four Critical Functions4ConfidentialThese functions require of different set of skills and experienceLevel of ImpactsLevel of EffortsBasicAdvanced
- 5. will Deliver Five Business Values5ConfidentialInternal MeasurementIndustry Benchmark
- 6. The Innovation Enginea continuous improvement process6ConfidentialExecs, Business OwnersPMOConsultantsStrategic business prioritiesBenchmark & MeasurementAnalytics managersPlan & identifyideasImplement resultsBusiness ownersDesignContent OperationITAnalysis & recommendationsTest plan, design, build & executeTesting managersDesignContent OperationITAnalytics managersTesting managers