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BIC Mentality

Edwin Hengstmengel
Edwin Hengstmengel

Hubert Deitmers talks about the BIC Mentality of Dutch Entrepreneurs as an alternative for the VOC Mentality which is (rightly so) criticized as a phrase.

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BIC Mentality Monday, February 7, 2011
BIC Mentality Believe - Innovate - Collaborate Monday, February 7, 2011
Believe Pour your heart into it. Howard Schultz Monday, February 7, 2011
Monday, February 7, 2011
Innovation does not mean you need to create something new. Technological innovation Business model innovation. Monday, February 7, 2011
No cure, no pay. When enough people take the massive discount as communicated, the deal goes on. Groupon takes 50% of the revenue. Monday, February 7, 2011
Ad-based, freemium. Basic music streaming is offered for free. Advertisers pay to cover the costs. A small percentage does already pay for a premium service. Revenue split Publisher. Monday, February 7, 2011
Free with in-app sales. By offering the game for free. Addictive experience leads to users paying for extras. An intermediate credit system is used to lose real-world value perception of virtual goods. 80% of revenue comes from in-app sales. Monday, February 7, 2011
Marketplace for fund seekers. Fund seekers get exposure to connect with a crowd of backers. People backing a project get rewarded, depending on pledged amount. Kickstarter takes 5% of the funding as a commission. Monday, February 7, 2011
Monday, February 7, 2011
Collaboration Monday, February 7, 2011
Follow your passion. Monday, February 7, 2011

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BIC Mentality

  • 2. BIC Mentality Believe - Innovate - Collaborate Monday, February 7, 2011
  • 3. Believe Pour your heart into it. Howard Schultz Monday, February 7, 2011
  • 5. Innovation does not mean you need to create something new. Technological innovation Business model innovation. Monday, February 7, 2011
  • 6. No cure, no pay. When enough people take the massive discount as communicated, the deal goes on. Groupon takes 50% of the revenue. Monday, February 7, 2011
  • 7. Ad-based, freemium. Basic music streaming is offered for free. Advertisers pay to cover the costs. A small percentage does already pay for a premium service. Revenue split Publisher. Monday, February 7, 2011
  • 8. Free with in-app sales. By offering the game for free. Addictive experience leads to users paying for extras. An intermediate credit system is used to lose real-world value perception of virtual goods. 80% of revenue comes from in-app sales. Monday, February 7, 2011
  • 9. Marketplace for fund seekers. Fund seekers get exposure to connect with a crowd of backers. People backing a project get rewarded, depending on pledged amount. Kickstarter takes 5% of the funding as a commission. Monday, February 7, 2011
  • 12. Follow your passion. Monday, February 7, 2011
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