Bidding best-practices-whitepaper
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The document contains performance data for different devices, locations, and times. It shows that mobile had $10,900 total value from calls, online, and in-store with a value per click of $1.09 and desktop/tablet had $12,100 total value and $1.21 per click. It also includes conversion and cost data for locations in different states and times of the week, with recommendations to increase or decrease location and time bids.
Bidding best-practices-whitepaper
- 8. Device Value of Calls Value of Online Value of In-Store Total Value Clicks Value per Click Mobile $900 $5,000 $5,000 $10,900 10,000 $1.09 Desktop/ Tablet Mobile bid Adjustment -10% $100 $10,000 $2,000 $12,100 10,000 $1.21
- 10. Location Conversions Cost CPA CPA Goal Location Bid Adjustments Florida 100 $800 $8 $10 +25% New York 120 $1,080 $9 $10 +11% Ohio 70 $1,050 $15 $10 -33% Pennsylvania 85 $850 $10 $10 0%