Bidtellect_CaseStudy-DrugFreeKids
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The Partnership for Drug-Free Kids partnered with Bidtellect to run a native advertising campaign targeting parents with children under 18. Bidtellect provided over 2 million impressions across desktop, mobile, and tablet sites. The campaign outperformed display ads and drove significant new traffic to the Partnership's Marijuana Talk Kit by optimizing for user engagement metrics beyond click-through rate. The Partnership was pleased with the results and thankful for Bidtellect's support in helping spread their message about the risks of teen marijuana use.
![PARTNERSHIP FOR DRUG-FREE KIDS TAPS INTO INDUSTRY LEADING NATIVE SOLUTIONS
PROVIDER, BIDTELLECT速 , TO SUCCESSFULLY ENGAGE WITH TARGET AUDIENCE.
Solu%on
Bidtellect provided the Partnership for Drug-Free Kids a generous amount of
NaMve AdverMsing via In-Feed and RecommendaMon Widgets.
The campaign outperformed many of their Display partners on all devices
(desktop, mobile and tablet), across mulMple premium content websites. The
campaign was primarily targeted to parents with children under 18 years of age.
Throughout the campaign, Bidtellect provided daily campaign performance
updates to conMnuously opMmize and drive the highest user engagement.
Results
Bidtellects Proprietary Engagement ScoreTM tracks and opMmizes against unique
visitors, bounce rate, Mme on site, and pages visited. OpMmizing beyond a click
ensured that Bidtellect met the Partnership for Drug Free-Kids' KPI's to increase
user engagement.
Performance
2M Impressions
8.4 Engagement Score (average)
We are thankful to partner with Bidtellect in helping to create and serve impac]ul naMve adverMsing ad units that
successfully engaged our target audience of parents.
This campaign was one of our top sources of tra鍖c during the 鍖ight period and helped drive signi鍖cant new tra鍖c
to our Marijuana Talk Kit . AddiMonally, we were thrilled to have access to extensive measurement metrics beyond
a CTR resulMng in a successful campaign.
Opportunity
Partnership for Drug-Free Kids was in the market for partners to scale their messaging about the risks of teen marijuana use through
a new online Marijuana Talk Kit. They turned to generous media/ad tech partners like Bidtellect to provide pro bono media.
Bidtellect commided to not only run campaigns but also drive successful user engagement.
-Hilary Baris
Partnership for Drug-Free Kids
Digital Media and MarkeMng Director](https://image.slidesharecdn.com/717da0da-8891-4d38-b4b3-8b0ca4386732-151116215048-lva1-app6891/85/Bidtellect_CaseStudy-DrugFreeKids-1-320.jpg)