Big data refers to the vast amounts of data being generated every second from various sources. It has four key characteristics: volume, velocity, variety, and veracity. Big data is affecting many areas of life from predicting terrorist movements and political campaigns to improving sports, entertainment, medical facilities, and the shopping experience. While big data simplifies things and acts as a virtual friend, it also poses disadvantages like privacy violations and unnecessary predictions.
3. DEFINING BIG DATA.
FOUR V’s OF BIG DATA
VOLUME - VAST AMOUNTS OF DATA GENERATED EVERY SECOND
VELOCITY - SPEED AT WHICH DATA IS GENERATED
VARIETY - INCREASINGLY DIFFERENT TYPES OF DATA
VERACITY - MESSINESS OF THE DATA
4. SERIOUSLY WHAT IS IT?
• THE C’s
• CAPTURE
• CURATION
• THE S’s
• STORAGE
• SEARCH
• SHARING
• AND THE VAT
• TRANSFER
• ANALYSIS
• VISUALIZATION
5. HOW IS IT AFFECTING OUR
LIVES?
PREDICTING TERRORIST MOVEMENTS
POLITICAL CAMPAIGNS
SPORTS
ENTERTAINMENT INDUSTRY
6. IT IS EVERYWHERE.
BREAKTHROUGH TECHNOLOGICAL INNOVATIONS
BETTER SOCIAL NETWORKS
PROMOTING SALES AND A NICE SHOPPING
EXPERIENCE
BETTER MEDICAL FACILITIES
7. WHY BIG DATA?
• IT JUST SIMPLIFIES EVERYTHING.
• IT’S YOUR VIRTUAL FRIEND.
8. WHAT’S THE HYPE?
• COMPANIES
• BRANDS
• ORGANISATIONS
• GOVERNING AGENCIES
• ENVIRONMENTALISTS
• EDUCATIONALISTS
• ..
• …
• …. MANY MORE
HAVE GOT JUST THE RIGHT TOOL TO
ACCESS THEIR MARKET.