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Big Makeover

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Jay Makwana
Jay Makwana

The document summarizes the launch of new formats and designs for the Times of Oman and Al Shabiba newspapers in Oman. Some key points: - The newspapers were launching in a new, smaller size to be more portable while adding more pages and sections for easier navigation. - The redesign included a new typographic scheme, color printing on all pages using a new press, and innovations to the classified sections. - It was intended to make the newspapers more reader-friendly, engaging, and effective for advertisers.

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Hopes make dreams possible! - William Gilbert discovered ELECTRICITY - Alexander Graham Bell invented TELEPHONE - Konrad Zuse built the first freely programmable COMPUTER - Nicolas Joseph Cugnot built the first AUTOMOBILE a steam powered tricycle They gave us a new way of life! 1550 1875 1936 1770
Success is not an end. Its a new beginning! First phones Landline Early Mobile Handsets New generation mobiles
Change in Technology gives us the best! First computer Old Desktops New Desktops Latest Desktops
Products Evolve to make our life easier! First car Car New cars Latest Car Models
Excitement continues as new models get launched! Mobiles of new generation Latest Laptops Next generation cars IPADs Keeping up with trends even we are changing!
the BIG makeover
Muscat Press and Publishing House 2010 is a landmark year for MPPH as well as Oman. Times of Oman is 35 years Young and Al-Shabiba is on the verge of completing 20 years in June 2010. Yes expect the UNEXPECTED! April 4, 2010 was the day when our readers, advertisers and associates got to see the results of our Innovative thoughts.
the BIG makeover Muscat Press and Publishing House has a reputation of an innovative and a multi-platform media company. We are the only media company in Oman which has our newspaper edition available in print, online, WAP and I phone application. Times of Oman and Al Shabiba on April 4, 2010 will be the first newspaper in entirely a new size. Ours will also be the first newspaper in Oman with separate Sections for ease of navigation. We continuously strive to make positive changes in our newspaper and as a part of product improvement we have reviewed our contents, design and lay-out in last 2 years. As a market leader we have always thought of what our readers want. Several focus groups have recently told us consumers prefer a newspaper which is easier to handle and more portable. Keeping our readers in mind we are launching Times of Oman and Al Shabiba with several new compelling enhancements along with conversion in size. Our newspaper in new size will be surely EASY to manage and convenient to read as well. More pages & better content - will make our readers spend more time with our newspapers.
Customer Delight! Beyond Satisfaction In todays economy everyone is looking for effective marketing solutions that drive results for your business and we can help you find them. We understand your GOALS and NEEDS for creative marketing Solutions CREATING & STRENTHENING BRANDS - We promise to offer a stronger, better and effective medium to HELP YOU meet your goals. INNOVATIONS Yes we will support your new ideas and make your BRANDS UNIQUE. CLUTTER We will make sure your advertisements get maximum response through neat lay-out and less cluttered pages. Customer Satisfaction Quality Value Service
New look with more pages Times of Oman (44 pages) A Section : International news and opinion (12 pgs) B Section : Today in Oman (8 pgs) C Section : Sports & Business, Extra (lifestyle) (16 pgs) D Section : Connect (8 pgs) Before New
also in a new form with more pages Al Shabiba (44 pages) A Section Oman news (16 pgs) B Section Business (16 pgs) C Section Sports (12 pgs) D Section Extra (Lifestyle) (8 pgs)
Key points of theredesign Typographicscheme: Text: Sentinel Lead headlines on each page: Sentinel Secondary headlines: Vitesse Accents: Tungsten (All fonts from Hoefler &Frere-Joneswww.typography.com ) New page size: 29 cm (w) x 53 cm (h) Navigation: Each section front navigates readers to inside content, and always a Three not to miss box appears aswell. Color on every page: With a new printing press, the Times of Oman, and Al Shabiba, can now print color capability on all pages. The printing machine is City Line Express / Made inIndia.
Innovations! Always Yes !
Innovations! Always Yes !
Creativity in the Classifieds Twister. A motorbike phenomenon within your reach.
Flexibility beyond limits At this time of the year, even the day by day kindnesses reminds us of Christmas.
Thank you!

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Big Makeover

  • 1. Hopes make dreams possible! - William Gilbert discovered ELECTRICITY - Alexander Graham Bell invented TELEPHONE - Konrad Zuse built the first freely programmable COMPUTER - Nicolas Joseph Cugnot built the first AUTOMOBILE a steam powered tricycle They gave us a new way of life! 1550 1875 1936 1770
  • 2. Success is not an end. Its a new beginning! First phones Landline Early Mobile Handsets New generation mobiles
  • 3. Change in Technology gives us the best! First computer Old Desktops New Desktops Latest Desktops
  • 4. Products Evolve to make our life easier! First car Car New cars Latest Car Models
  • 5. Excitement continues as new models get launched! Mobiles of new generation Latest Laptops Next generation cars IPADs Keeping up with trends even we are changing!
  • 6. the BIG makeover
  • 7. Muscat Press and Publishing House 2010 is a landmark year for MPPH as well as Oman. Times of Oman is 35 years Young and Al-Shabiba is on the verge of completing 20 years in June 2010. Yes expect the UNEXPECTED! April 4, 2010 was the day when our readers, advertisers and associates got to see the results of our Innovative thoughts.
  • 8. the BIG makeover Muscat Press and Publishing House has a reputation of an innovative and a multi-platform media company. We are the only media company in Oman which has our newspaper edition available in print, online, WAP and I phone application. Times of Oman and Al Shabiba on April 4, 2010 will be the first newspaper in entirely a new size. Ours will also be the first newspaper in Oman with separate Sections for ease of navigation. We continuously strive to make positive changes in our newspaper and as a part of product improvement we have reviewed our contents, design and lay-out in last 2 years. As a market leader we have always thought of what our readers want. Several focus groups have recently told us consumers prefer a newspaper which is easier to handle and more portable. Keeping our readers in mind we are launching Times of Oman and Al Shabiba with several new compelling enhancements along with conversion in size. Our newspaper in new size will be surely EASY to manage and convenient to read as well. More pages & better content - will make our readers spend more time with our newspapers.
  • 9. Customer Delight! Beyond Satisfaction In todays economy everyone is looking for effective marketing solutions that drive results for your business and we can help you find them. We understand your GOALS and NEEDS for creative marketing Solutions CREATING & STRENTHENING BRANDS - We promise to offer a stronger, better and effective medium to HELP YOU meet your goals. INNOVATIONS Yes we will support your new ideas and make your BRANDS UNIQUE. CLUTTER We will make sure your advertisements get maximum response through neat lay-out and less cluttered pages. Customer Satisfaction Quality Value Service
  • 10. New look with more pages Times of Oman (44 pages) A Section : International news and opinion (12 pgs) B Section : Today in Oman (8 pgs) C Section : Sports & Business, Extra (lifestyle) (16 pgs) D Section : Connect (8 pgs) Before New
  • 11. also in a new form with more pages Al Shabiba (44 pages) A Section Oman news (16 pgs) B Section Business (16 pgs) C Section Sports (12 pgs) D Section Extra (Lifestyle) (8 pgs)
  • 12. Key points of theredesign Typographicscheme: Text: Sentinel Lead headlines on each page: Sentinel Secondary headlines: Vitesse Accents: Tungsten (All fonts from Hoefler &Frere-Joneswww.typography.com ) New page size: 29 cm (w) x 53 cm (h) Navigation: Each section front navigates readers to inside content, and always a Three not to miss box appears aswell. Color on every page: With a new printing press, the Times of Oman, and Al Shabiba, can now print color capability on all pages. The printing machine is City Line Express / Made inIndia.
  • 15. Creativity in the Classifieds Twister. A motorbike phenomenon within your reach.
  • 16. Flexibility beyond limits At this time of the year, even the day by day kindnesses reminds us of Christmas.

Editor's Notes

  • #16: Or this example: The top are true classifieds; in the bottom this new motorcicle twist them all. Ag ency : Lebre Comunica巽達o A dvertiser: Cear叩 Motors
  • #17: Another one from the same air flight company: At this time of the year, even the day by day kindnesses reminds us of Christmas Agency: DM9DDB Advertiser: TAM
  • #18: Another one from the same air flight company: At this time of the year, even the day by day kindnesses reminds us of Christmas Agency: DM9DDB Advertiser: TAM