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Ziyu Niu presented a wicked problem series for a computer graphics class. The presentation included a logo and cover for an invented theme-related organization featuring a connotational image. It also included the cover, spine, and back cover of an invented theme-related book. The presentation addressed how wicked problems are complex, uncertain, and require interdisciplinary approaches, and that partial solutions are ad hoc and subject to change.
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Agenda
Quiz 2 (30 minutes)
Discuss mass communication and perspectives on the effects of media
Reminders:
Paper 3 due on 4/10
Quiz 3 is on 4/12
Some questions.
Following questions.are they fiction or reality about the effects of mass media?
Mass Effects.Fiction or Reality?
Media is only make believepeople know it is not real
But
News is not make-believe (at least its not supposed to be)
Most film and television dramas (Modern Family) are produced to seem real to viewers
Much of contemporary television are reality shows
Before they develop the capacity to know what is not real, children confront the world through television ~ what they see is real.
We willingly suspend disbelief while consuming media in the name of entertainment.
Mass Effects.Fiction or Reality?
Media is only entertainment
But
News is not play or entertainment (at least its not supposed to be).
Even if media content is only play, play is very important to the way we develop our knowledge of ourselves and our world (think about what we learn from playing sports)
Mass Effects.Fiction or Reality?
Media is merely a mirror that is showing us the norm
But.
If this is true then it is a very selective mirror.
Some questions to think on:
What does a typical family look like on TV?
When there is a bad person on TV what do they look like?
What race or ethnicity do heros tend to be? What sex?
How are jobs represented on TV with regard to sex?
Mass Effects.Fiction or Reality?
Media merely reinforces existing valuesfamily, church, school, etc. have more impact
But.
The traditional socializing agents (school, religion, family) have lost much of their power to influence in our complicated and fast-paced world.
Moreover, reinforcement is not the same as having no effects. If media can reinforce the good in our culture, media can just as easily reinforce the bad.
Mass Effects.Fiction or Reality?
Media doesnt impact important issues, only minor ones like fads and fashion
But.
Fads and fashions are not unimportant to us.
Think about how much time and effort is spent on selecting clothes, cars, phones, electronics, etc.
Media helped make fads and fashions so central to our self-definition and happiness.
Why are billions of dollars spent on media efforts to sway opinion about social issues such as universal health care, nuclear power, and global warming. Are these not important issues?
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Given the importance of mass communication and its many forms, there are quite a few well-developed theories regarding the meaning-making relationship between mass media and their audiences.
Cultivation Theory
Developed by George Gerbner in the 1970s.
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Quiz 2 (30 minutes)
Discuss mass communication and perspectives on the effects of media
Reminders:
Paper 3 due on 4/10
Quiz 3 is on 4/12
Some questions.
Following questions.are they fiction or reality about the effects of mass media?
Mass Effects.Fiction or Reality?
Media is only make believepeople know it is not real
But
News is not make-believe (at least its not supposed to be)
Most film and television dramas (Modern Family) are produced to seem real to viewers
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Before they develop the capacity to know what is not real, children confront the world through television ~ what they see is real.
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Mass Effects.Fiction or Reality?
Media is only entertainment
But
News is not play or entertainment (at least its not supposed to be).
Even if media content is only play, play is very important to the way we develop our knowledge of ourselves and our world (think about what we learn from playing sports)
Mass Effects.Fiction or Reality?
Media is merely a mirror that is showing us the norm
But.
If this is true then it is a very selective mirror.
Some questions to think on:
What does a typical family look like on TV?
When there is a bad person on TV what do they look like?
What race or ethnicity do heros tend to be? What sex?
How are jobs represented on TV with regard to sex?
Mass Effects.Fiction or Reality?
Media merely reinforces existing valuesfamily, church, school, etc. have more impact
But.
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But.
Fads and fashions are not unimportant to us.
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Media helped make fads and fashions so central to our self-definition and happiness.
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Cultivation Theory
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Brand developementziyuniu102d
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The document outlines the branding and website development process for an organization called Women Support Each Other (WSEO). The steps included naming, logo design, website creation, and app design. The organization's mission is to empower young women through resources and support. Its vision is for all women to determine their future and create change. The branding process resulted in the final name WSEO and a logotype incorporating the organization's initials.Presentation
Presentationziyuniu102d
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Machines have helped humans overcome limitations and will continue to do so over the next decade by creating new forms of human-machine symbiosis that expand and redefine what humans can do. Technologies will help discover how human senses work at high resolutions and amplify human senses.Presentation
Presentationziyuniu102d
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This document summarizes the careers and advice of two female graphic design leaders, Deborah Adler and Su Mathews. It discusses their paths to becoming principals at their own design firms after starting their careers working for renowned designers. Both have worked with major brands like Target, Walmart, and Johnson & Johnson. Their advice is aimed at helping other women achieve business success and balance work with family responsibilities. The document also outlines the development of a new organization called WSEO (Women Support Each Other) which aims to empower young women through mentorship and community.Fa 102b 1
Fa 102b 1ziyuniu102d
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Machines will help humans discover our senses at a high-resolution level over the next decade and amplify our natural sensory abilities. This will expand what humans are capable of through new forms of human-machine symbiosis and potentially redefine human senses by allowing us to borrow senses we don't have and experience our senses through machine interfaces.Fa102b
Fa102bziyuniu102d
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Machines will help expand what humans are capable of over the next decade by creating new forms of human-machine symbiosis. Advances in technology will allow machines to help discover how our senses work at high-resolution levels and amplify human senses. This will potentially expand what we can experience and allow us to borrow senses we don't naturally have.Large print-template 
Large print-template ziyuniu102d
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This document outlines the steps taken to design a branding video identity for a behavior design studio, including researching keywords to inspire the studio name and logo, sketching logo designs, creating still images and video footage, developing a storyboard, and editing the final motion graphics video identity. The document was created by Ziyu Niu for a class taught by Professor Klinkowstein.102c assignment 3i
102c assignment 3iziyuniu102d
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This document outlines a storyboard for AfterEffects that includes research, branding, and motion graphics for Nudge Design Studio created by Ziyu Niu. The storyboard will involve creating assets for branding and motion graphics through AfterEffects for a client named Nudge Design Studio.102c assignment 3g
102c assignment 3gziyuniu102d
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This document provides video footage for background research, branding, and motion graphics work for Nudge Design Studio. The footage can be used for branding and motion graphic projects for the design studio. The video clips capture various scenes and footage that may be relevant for design projects.102c assignment 3f
102c assignment 3fziyuniu102d
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This document provides background music for a research, branding, and motion graphic project for Nudge Design Studio created by Ziyu Niu. The music aims to set a calm and thoughtful tone as the viewer learns about and engages with the work of the design studio. In under 3 minutes, the soundtrack supports the presentation of the studio's work and vision in a relaxed yet focused manner.102c assignment 3d
102c assignment 3dziyuniu102d
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Nudge Design Studio hired Ziyu Niu to design a logotype, conduct research, and create branding and motion graphics. The project involved creating a logo, visual identity, and animated elements to represent Nudge Design Studio across various platforms and mediums. The work was focused on effectively communicating the company's services and vision through visual and motion design.102c assignment 3c
102c assignment 3cziyuniu102d
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This document outlines the naming and logo design process for Nudge Design Studio Ziyu Niu. It discusses researching sustainability in multiple languages, and settling on "Sost奪nible" as the final name that captures sustainability in English, Italian, Spanish, and Swedish within a single word.102c assignment 3
102c assignment 3ziyuniu102d
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This document outlines the logo design process for Nudge Design Studio by Ziyu Niu. It includes sections on logo sketches, where initial concepts are explored, and logo drafts, where refined versions are presented. The goal is to develop a logo that effectively captures Nudge Design Studio's brand through visual representation and design.102c assignment 2c
102c assignment 2cziyuniu102d
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The document discusses developing an app for students to make them aware of using recycling bins on campus. The app aims to educate students on the difference between recycling and regular trash bins while also making it an enjoyable experience. As a result of the app, students were better able to notice the difference between bin types and correctly dispose of their trash.102 c assignment 2
102 c assignment 2ziyuniu102d
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Recycling bins on campus are often unused, despite their presence. To address this issue, more can be done to encourage people to recycle, such as improving signage by making instructions clearer and bins more noticeable. A well-designed campaign combining awareness and convenience could help boost recycling rates on campus.102 c assignment 1
102 c assignment 1ziyuniu102d
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Nudge Design Studio aims to help organizations and institutions through innovative design that improves processes and lowers costs. The document discusses how Nudge Design could assist colleges and universities in reducing expenses while pursuing sustainability. It also notes that most garbage ends up in landfills and recycling is an area that could benefit from Nudge Design's services.102 c assignment 1
102 c assignment 1ziyuniu102d
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Nudge Design Studio aims to help organizations and institutions make positive changes through design. The document discusses how great design is based on conceptual thinking and logic rather than just visuals or software. It also suggests that higher education institutions and recycling programs are areas that could benefit from Nudge Design's services as they look for cost savings and sustainability solutions.assignment 6 Template
assignment 6 Templateziyuniu102d
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This document appears to be a research presentation by Ziyu Niu for a class on computer graphics. It discusses identity and "wicked problems" in organization. The presentation is for Professor Klinkowstein and covers research on these topics.Recently uploaded (20)
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- 1. Wicked Problem Series, FA 27, Computer Graphics Wicked Problem research and prototyping presentation Theme-related connotational image using Photoshop Logo for invented theme-related organization with connotational image on front and back, respectively. Cover, spine and back-cover for invented, theme-related book. Ziyu Niu, Professor Klinkowstein Wicked Problems are complex, contingent, uncertain and urgent. Wicked problems require interdisciplinary approaches. The interventions to wicked problems do not solve the problems outright. Partial solutions (such as media interventions) are ad hoc, in prototype form, and subject to change. ZiyuNiu fa27, Professor Klinkowstein Identity, Wicked Problems Organization Research Presentation Under Standing Media The Extensions of Man UnderstandingMedia Ziyu Niu Ivy Ni ZiyuNiu/IvyNi Praise for Ziyu Niu and Under Standing Media Ziyu Niu is perhaps one of the most influential authors I have know along with Timothy Leary, Alan Watts and Eliphas Levi. What she does like the authors stated, is not explained in descript regarding the media, but pro- cess oriented direction of experience. Michael Bassey Johnson Classic media theory. I personally dont care for Ziyu Nius writing style, but shes an infinitely interesting human being and her book is full of interesting ideas on media extension and technology. Entertaining read for sure, and a great starting point to the world of media theory.. Criss Jami An excellent book. It is amazing how Ziyu Niu was forseeing the future in terms of media , and the global media. Jim Morrison The book is visual, short, and challenged to read. Anyone interested in todays issues and wishing to judge those issues by using ones own eyes and thoughts, will appreciate this book. George Orwell Although were just beginning to realize it, the world that Ziyu Niu fore- saw is beginning to take place. When you hear that an insurance company or ad agency is not primarily in the business of producing ads or insur- ance, but of putting people in touch or communicating, that rhetoric was stolen straight from Ziyu Niu Bren辿 Brown