BigBlueGumball - Influencing Through Visual Storytelling
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This document discusses visual storytelling and its five key considerations: purpose, audience, story, medium, and channel. It emphasizes using visual metaphors and analogies to make abstract concepts more concrete and engage audiences through education, engagement, and excitement. The goal of visual storytelling is to see things from a new perspective to better influence and inform audiences.
BigBlueGumball - Influencing Through Visual Storytelling
- 1. Influencing Through Visual Storytelling delivered for The Wiener Educational Center of UJA-Federation of New York December 11, 2012
- 2. Which restroom would YOU use?
- 3. Down Up
- 4. What time is it? Is it 10:10 or 4:40 orother?
- 5. Todd Cherches Steve Cherches
- 7. How many of you can draw?
- 8. Anyone who has never made a mistake, has never tried anything new.
- 9. Your biggest influencing 界鞄温鉛鉛艶稼乙艶
- 10. What is Visual Thinking?
- 19. What is Visual 皆岳看姻霞岳艶鉛鉛庄稼乙?
- 20. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 21. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 22. So, what is the PURPOSE of your story?
- 25. AIDA
- 29. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 30. Who is your audience?
- 31. How will you deliver what they need?
- 32. Who is My Audience? Knowledge Experience Expertise Interests Biases Assumptions Needs Wants Goals Objectives Audience
- 33. Why Whats Who is My Audience? Should In it I Care? For Me? Knowledge Experience Expertise Interests Biases Assumptions Needs Wants Goals Objectives Audience
- 34. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 36. The 3 掘s
- 37. Educate Engage Excite
- 38. Statistics Real 64% of 36% statistics are Made made up on Up the spot 64%
- 39. Statistics Sorry Real 27% 73% of statistics are Made made up on Up 73% the spot
- 40. But its not about numbers
- 41. But its not about numbers its about what they mean.
- 42. U.S. High School Drop-out Rates are getting worse
- 43. 30% of U.S. students will not graduate from high school.
- 44. Three of these children will not graduate from High School
- 45. Now that we know that what are we going to do about it? Three of these children will not graduate from High School
- 46. Visual Language: Metaphors & Analogies
- 47. Why Metaphors & Analogies?
- 48. Metaphors & Analogies Make the abstract concrete the intangible tangible the complex simple and the unfamiliar familiar
- 54. UJA is like a
- 55. How is UJA like a ?
- 56. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 58. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 60. To be a more Visual Storyteller Seek to see things from a fresh, new (visual) perspective!
- 62. The real voyage of discovery consists not in seeking new lands but in seeing with new eyes.
- 63. Influencing Through Visual Storytelling Thank you!!! delivered for The Wiener Educational Center of UJA-Federation of New York December 11, 2012
Editor's Notes
- #4: Do you go by the normal DIRECTION of the button, or by the Words?
- #5: Do you go by the HANDS (10:10) or by the NUMBERS (4:40)
- #12: Waltz box-step (male/lead)
- #23: Intention; desired outcome/result
- #28: http://www.youtube.com/watch?v=cFdCzN7RYbw&list=UU8IMseLCZx2BZe3thxHXnog&index=1&feature=plcp
- #29: http://www.youtube.com/watch?v=cFdCzN7RYbw&list=UU8IMseLCZx2BZe3thxHXnog&index=1&feature=plcp
- #38: The 3 掘s: the heart of everything we do at BBG
- #45: Now, what if we told you this. ?
- #46: Now, what if we told you this. ?
- #50: Making choices