Bigger, Better Content - Content 360 Philippines
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Alan Fontanilla is the Managing Director of MullenLowe Open Philippines. He discusses how collaboration between agencies and partners can create bigger and better content. He provides examples of successful campaigns for Eskinol, Surf, and Axe that involved collaboration between MullenLowe Open Philippines, brands, and other organizations. Fontanilla emphasizes the importance of having a clear vision, working with the right collaborators, being adaptable to change, and excellence in execution for successful collaborative campaigns.
Bigger, Better Content - Content 360 Philippines
- 1. Alan Fontanilla Managing Director MullenLowe Open Philippines h6p://philippines.mullenlowe.com/
- 2. MullenLowe Open Philippines! Creating Bigger, Better Content!
- 3. MullenLowe Open Philippines! 12 seconds! The average human attention span 2000! 8 seconds! The average human attention span ! 2013! 9 seconds! The average attention span of a GOLDFISH!
- 4. MullenLowe Open Philippines! Collaboration! MullenLowe Open Philippines! (Shameless plug, we call this Hyperbundling in MullenLowe)
- 5. MullenLowe Open Philippines! Why collaboration?! 1.Legitimacy, not authencity ! 2.Smarter ampli鍖cation! 3.Stronger narrative to cast a giant shadow!
- 6. MullenLowe Open Philippines! ESKINOL! MullenLowe Open Philippines! ! Silver Boomerang, Personal Care Category, ! The Boomerangs 2015! ! Shortlist, Best Use of Digital Media, ! Festival of Media Awards 2015! ! Innovative Communication Award, ! Unilever: The Craft Awards 2015! ! Bronze, Digital and Mobile Categories, ! PANATA Awards 2016! ! Top 10 Youtube Leaderboard 2015! ! Finalist, ! FOMA 2015 (Festival of Media Asia Paci鍖c)!
- 7. MullenLowe Open Philippines! Eskinol Wattpad! Eskino x MLOpen Ph x Wattpad x Wattpad Authors! MullenLowe Open Philippines!
- 8. MullenLowe Open Philippines! Eskinol Wattpad II! MullenLowe Open Philippines! Eskino X MLOpen Ph X Wattpad X Wattpad Authors!
- 9. MullenLowe Open Philippines! SURF! MullenLowe Open Philippines! Gold, Concern for and Preservation of the Environment, ! Araw Values Awards 2016! ! Bronze, Innovation for Good Category, ! Asia-Paci鍖c Tambuli Awards 2016! ! Bronze, Care for the Environment Category, ! Asia Paci鍖c Tambuli Awards 2016! ! Bronze, Corporate Image Category, ! Kidlat Awards 2016!
- 10. MullenLowe Open Philippines! Surf Labahan! Surf x Open Ph x Awesome Lab x Operation Compassion Philippines! MullenLowe Open Philippines!
- 11. MullenLowe Open Philippines! Axe! AXE! MullenLowe Open Philippines!
- 12. MullenLowe Open Philippines! AXE! Axe x MLOpen Ph x Frank, Fabio, Victor x Mindshare x Movent x Bridges! MullenLowe Open Philippines!
- 13. MullenLowe Open Philippines! Watchouts! 1. Be clear on your vision, keep a focus on the big picture! 2. Work with the right collaborators, not with the resistance.! 3. Be ready to change the engine while youre in 鍖ight. ! 4. Excellence in execution doesnt mean it has to be perfect.! 5. Dont be an expert on everything other than your brand. !
- 14. MullenLowe Open Philippines! Collaboration = Creative democracy!
- 15. Alan Fontanilla Managing Director MullenLowe Open Philippines h6p://philippines.mullenlowe.com/
- 16. MullenLowe Open Philippines! Alan Fontanilla! Managing Director! MullenLowe Open Philippines! Mobile: 0917 8084428! Email: alan.fontanilla@mullenloweopen.com! ! !