Journalism is gathering, processing, and dissemination of news, and information related to news, to an audience. The word applies to the method of inquiring for news, the literary style which is used to disseminate it, and the activity (professional or not) of journalism
2. Advertisement & Public Relation
Information Provider Branding Yourself
ï‚— Establishment
yourself in the Market.
ï‚— Need Creation
ï‚— Encouragement to
Creativity
ï‚— Aiming to Establish
your Good Image
ï‚— Highlight of Issues
ï‚— Public Awareness
ï‚— A new kind of PR
3. Principle of Ad & PR
AIDCA MODEL
• Attention,
Interest,Desire,Communication,Action
KISS MODEL
• Keep it very Simple and Short
4. Communications & Tools
Traditional Media New Media
ï‚— Folk Song/Street Play
ï‚— Print Media
ï‚— Outdoor
ï‚— Electronic Media
ï‚— Facebook
ï‚— Twitter
ï‚— Linkedin
ï‚— Tumbler
ï‚— Youtube
ï‚— ºÝºÝߣshare
ï‚— etc
5. Needs
For Traditional Media
For Electronic & New
Media
ï‚— One Dedicated Group
ï‚— One Vehicles
ï‚— Rickshaw
ï‚— Computers
ï‚— Camera
ï‚— Internet
ï‚— Sound Proof Room
7. Strategy
New Media & Electronic Traditional Media
ï‚— Facebook Fan Page
ï‚— Twitter Handle
ï‚— Story Promoter
ï‚— Youtube Channel
ï‚— Linkedin Profile
ï‚— Competition
ï‚— Auto Rickshaw
ï‚— Hawkers
ï‚— Hordings
ï‚— Banners
ï‚— Parks