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Presentation for PEM
ï‚— By Bikram Kumar Singh
Advertisement & Public Relation
Information Provider Branding Yourself
ï‚— Establishment
yourself in the Market.
ï‚— Need Creation
ï‚— Encouragement to
Creativity
ï‚— Aiming to Establish
your Good Image
ï‚— Highlight of Issues
ï‚— Public Awareness
ï‚— A new kind of PR
Principle of Ad & PR
AIDCA MODEL
• Attention,
Interest,Desire,Communication,Action
KISS MODEL
• Keep it very Simple and Short
Communications & Tools
Traditional Media New Media
ï‚— Folk Song/Street Play
ï‚— Print Media
ï‚— Outdoor
ï‚— Electronic Media
ï‚— Facebook
ï‚— Twitter
ï‚— Linkedin
ï‚— Tumbler
ï‚— Youtube
ï‚— ºÝºÝߣshare
ï‚— etc
Needs
For Traditional Media
For Electronic & New
Media
ï‚— One Dedicated Group
ï‚— One Vehicles
ï‚— Rickshaw
ï‚— Computers
ï‚— Camera
ï‚— Internet
ï‚— Sound Proof Room
Planning & Strategy
-We have to focus on Traditional Media and Electronic
Media.
Strategy
New Media & Electronic Traditional Media
ï‚— Facebook Fan Page
ï‚— Twitter Handle
ï‚— Story Promoter
ï‚— Youtube Channel
ï‚— Linkedin Profile
ï‚— Competition
ï‚— Auto Rickshaw
ï‚— Hawkers
ï‚— Hordings
ï‚— Banners
ï‚— Parks
Thank You!

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BIKIMEDIA EDUCATION

  • 1. Presentation for PEM ï‚— By Bikram Kumar Singh
  • 2. Advertisement & Public Relation Information Provider Branding Yourself ï‚— Establishment yourself in the Market. ï‚— Need Creation ï‚— Encouragement to Creativity ï‚— Aiming to Establish your Good Image ï‚— Highlight of Issues ï‚— Public Awareness ï‚— A new kind of PR
  • 3. Principle of Ad & PR AIDCA MODEL • Attention, Interest,Desire,Communication,Action KISS MODEL • Keep it very Simple and Short
  • 4. Communications & Tools Traditional Media New Media ï‚— Folk Song/Street Play ï‚— Print Media ï‚— Outdoor ï‚— Electronic Media ï‚— Facebook ï‚— Twitter ï‚— Linkedin ï‚— Tumbler ï‚— Youtube ï‚— ºÝºÝߣshare ï‚— etc
  • 5. Needs For Traditional Media For Electronic & New Media ï‚— One Dedicated Group ï‚— One Vehicles ï‚— Rickshaw ï‚— Computers ï‚— Camera ï‚— Internet ï‚— Sound Proof Room
  • 6. Planning & Strategy -We have to focus on Traditional Media and Electronic Media.
  • 7. Strategy New Media & Electronic Traditional Media ï‚— Facebook Fan Page ï‚— Twitter Handle ï‚— Story Promoter ï‚— Youtube Channel ï‚— Linkedin Profile ï‚— Competition ï‚— Auto Rickshaw ï‚— Hawkers ï‚— Hordings ï‚— Banners ï‚— Parks