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Bill Skowronnek

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Bill Skowronnek
Bill Skowronnek

The document outlines Bill Skowronnek's experience in strategic marketing and product development roles. It describes his accomplishments in areas like rebranding companies, increasing sales and revenues through new marketing channels and product launches, creating marketing programs, building and redesigning websites, and implementing strategies to measure performance and customer satisfaction.

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Bill Skowronnek [email_address] Experienced Strategic Professional Marketer
Bill Skowronnek [email_address] Product Development Company rebranding focusing on efficiency and cost savings Web site redesign for greater market appeal and user experience Integrated access to ecommerce real estate product fulfillment portal Implementation of four new product offerings within ecommerce supply chain
Bill Skowronnek [email_address] Product Marketing/ Channel Management Direct-to-lender sales channel increased traffic and revenues by 28% and 18% respectively Implemented three new product launches from requirements definition to go-to-market strategy New vendor partnership model created cross-selling and joint marketing programs across multiple lending outlets Rebranded web site to conform with corporate and industry guidelines
Bill Skowronnek [email_address] Product Marketing/ Product Management Collaborative environment with Product Management and Engineering fostered efficient product release cycle Web-based training to internal and external customers served as precursor to Initiate University Positioned and promoted data management products into new vertical and horizontal markets
Bill Skowronnek [email_address] Regional Marketing/ Sales Development Managed multi-brand title insurance and settlement service products for two regions representing 45% of total revenues Consumer-focused web site built product awareness and broadened industry knowledge Consolidated marketing services resulted in standardized branding and messaging and reduction in costs and turnaround time Refined market research created new opportunities for cross-pollination of brands
Bill Skowronnek [email_address] Strategic Marketing Web site redesign incorporating new branding and messaging, along with centralized access to transactional platforms Nurtured partnership program, expanding channel opportunities by 200% Imaging campaign increased market penetration in major metropolitan geographies Implemented company-wide CRM tutorials and metrics for accurate measurement of opportunity pipeline and client profitability
Bill Skowronnek [email_address] Marketing Communications Redeveloped sales library reinforced new branding and messaging Thought-leadership articles expanded market reach Client Satisfaction Survey provided in-depth assessment of company performance using specific feedback and Net Promoter Score methodologies ROI measurement tools redefined company’s event management planning process

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Bill Skowronnek

  • 1. Bill Skowronnek [email_address] Experienced Strategic Professional Marketer
  • 2. Bill Skowronnek [email_address] Product Development Company rebranding focusing on efficiency and cost savings Web site redesign for greater market appeal and user experience Integrated access to ecommerce real estate product fulfillment portal Implementation of four new product offerings within ecommerce supply chain
  • 3. Bill Skowronnek [email_address] Product Marketing/ Channel Management Direct-to-lender sales channel increased traffic and revenues by 28% and 18% respectively Implemented three new product launches from requirements definition to go-to-market strategy New vendor partnership model created cross-selling and joint marketing programs across multiple lending outlets Rebranded web site to conform with corporate and industry guidelines
  • 4. Bill Skowronnek [email_address] Product Marketing/ Product Management Collaborative environment with Product Management and Engineering fostered efficient product release cycle Web-based training to internal and external customers served as precursor to Initiate University Positioned and promoted data management products into new vertical and horizontal markets
  • 5. Bill Skowronnek [email_address] Regional Marketing/ Sales Development Managed multi-brand title insurance and settlement service products for two regions representing 45% of total revenues Consumer-focused web site built product awareness and broadened industry knowledge Consolidated marketing services resulted in standardized branding and messaging and reduction in costs and turnaround time Refined market research created new opportunities for cross-pollination of brands
  • 6. Bill Skowronnek [email_address] Strategic Marketing Web site redesign incorporating new branding and messaging, along with centralized access to transactional platforms Nurtured partnership program, expanding channel opportunities by 200% Imaging campaign increased market penetration in major metropolitan geographies Implemented company-wide CRM tutorials and metrics for accurate measurement of opportunity pipeline and client profitability
  • 7. Bill Skowronnek [email_address] Marketing Communications Redeveloped sales library reinforced new branding and messaging Thought-leadership articles expanded market reach Client Satisfaction Survey provided in-depth assessment of company performance using specific feedback and Net Promoter Score methodologies ROI measurement tools redefined company’s event management planning process