Bio & Portfolio
- 1. Amber Nicole Bonner a synopsis of me...
- 2. Personal I am an energetic, intuitive, passionate individual. I am con鍖dent, yet humble outspoken, but shy at times. I am an entrepreneur at heart, and thrive where new ideas are embraced, regardless of seniority. I tend to think outside of the reality box when designing solutions for life and business. In most instances, this trajectory is appreciated. Reality is merely an illusion, albeit a very persistent one. -Albert Einstein
- 3. Professional Marketing Savvy Strengths Market Research I have a love for luxury and a Consumer Insights passion for marketing lifestyle and Brand Positioning experiential brands. While fashion Strategic Planning is my 鍖rst love, I兵ve begun to date Digital & Social Marketing other industries. Writing & Editing As the economy continues to change, I am eager to be the innovative marketer that works with premium products and services to I want to Learn sustain their images. more about developing markets, interac6ve strategy, and personal I am also very passionate about brands... cause marketing as it relates to civil rights, social action and global and Seek environmental initiatives. I believe a safe haven to harness my the test of a true marketer is in her interests and strengths towards ability to affect change in business making a meaningful and society. contribu6on.
- 4. Credentials Education Northwestern University, The Medill School M.S. Integrated Marketing Communications December, 2010 Florida A&M University B.S. Psychology, magna cum laude April, 2008 National Deans List 2004-2008 Organizations & Affiliations National Society of Collegiate Scholars Phi Sigma Theta National Honor Society Delta Sigma Theta Sorority, Incorporated American Marketing Association Direct Marketing Association of Washington The Nonpro鍖t Technology Network (NTEN) Florida A&M University Young Alumni Association Northwestern University Alumni Association
- 6. Published Work www.welcometomatters.com Read "Dining Detour" Read "App Obsession"
- 7. Published Work DonorPowerBlog Read "Collecting Candy & Saying 'Thank You'" Read "Y Gen Y?"
- 8. Cashmere and Confidence An original thought on transferred consumer behavior within social class Did you grow up wearing cotton or cashmere sweaters? If youre from a middle, average class lifestyle, most likely it was Fruit of the Loom -足100% cotton. If you were raised in the upper-足echelon gated communities of Franklin Lakes, New Jersey, or the elite high-足rises of Madison Avenue, you might have been more likely to answer cashmere (or have it answered for you). This contrast is more than a mere differentiation in personal taste, preference or affordability. It is an elaborate distinction grounded in the culture, customs and awareness of ones standing in society, or their social class. It is a planned projection of status and style chosen for a young girl before she has even begun to develop her own self-足image. So what psychological impact does a Michael Kors cashmere sweater have on a 12-足year-足old adolescent? Furthermore, why is this item (and the designer) such an essential gift from mother to daughter? Seen as the beckoning into womanhood, or shall I say tastehood, the Qirst time shes felt cashmere is almost synonymous with a fraternal initiation. She is not yet a well-足educated emperor on the subject matter, but a na誰ve student subliminally taught conformity in gradual stages. Through these stages, it is conveyed that cashmere is acceptable and superior to other alternatives. In fact she may be completely oblivious to such subpar alternatives. And when she becomes aware as she hopefully interacts across classes in society, shes been equipped with the conQidence in knowing that cashmere somehow means better. Now conscious of the deemed misfortune of cotton counterfeits, cashmere instills this conQident, if not cocky disposition. Her future personal selection in its meticulous tweed is the outcome of a mothers planned display of exceptional character for her daughter. Note to Marketers: Pay attention to the conversations of your customers and not just their credit cards. Understanding the true whys of repeat purchasing can help you appeal to the unique, unsaid needs of your consumers. There is a lot to be learned about the dynamics of hereditary consumption. Observational market research is free and fundamentalinvest. Post sample from personal blog, The Psychology of Style: www.thepsychologyofstyle.com
- 9. References Professional: Personal: Anna Parker Jasmine White, MPA, MIRA Strategic Planner, Draftfcb (202) 684-3346 (312) 425-5397 jasmine.white2@gmail.com anna.parker@draftfcb.com Curt Clark Courtney Patterson, Pharm.D Strategic Planning Director, Draftfcb (904) 866-9192 (517) 980-3235 courtneypatterson@hotmail.com curt.clark@draftfcb.com Danielle Visco Christina Harewood, M.S. Manager, Client Strategy, Merkle Inc. (718) 208-5626 (917) 684-4628 christinaharewood28@gmail.com danielle.visco@gmail.com
- 10. Thank You theres plenty more!