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The Solutions to Troubled Skin
Presented By: Dr. Swati Gogawat
Sukhwinder Kour
Digvijay Singh Yadav
Kedar Risbud
Rohan Warty
Chitwant Tahalyani

INTRODUCTION
 BioSkin is a Singapore based health and wellness company
 Provides products and services in skin and hair treatment
 Also provides spa, slimming, pedicure and manicure, health and
beauty services
Subsidiaries:
1.AbsTrim Men
2. Nails Concept
3. O2 Skin
Philosophy-
“No Squeezing, No Scarring and No Enlarged Pores”

Founded in 1996; first outlet
at The Adelphi
Mathilda Koh – from dry
skin-ned stewardess to CEO
Began with providing
primarily skin treatment
solutions

The Success Story
 Focus on both customer and employees
 4 P’s – Perseverance, Patience, Proper Planning
 Quality service, trademark professionalism
 Technological upkeep
 Sound research and testing
 From print ads to reality shows
 6 outlets across Singapore
 Superbrands award for 6 consecutive years

Product Concept
• Core benefit : Complete skin care
• Basic product : Skin treatment, skin
treatment products
• Expected product: Skin, hair treatment,
professional service; Bio O2 Light Infusion
Therapy
• Augmented product : Slimming
treatments ;
Jamu SlimmingTreatment
• Potential product: Complete wellness
treatments and products

GeographicSegmentation
• Up Town
• Down
Town
Demographicsegmentation • Tourists
• Women
• Men
• Income
• Medium
• High
Psychographicsegmentation
• Life Style
Behaviouralsegmentation
• Occasions
• Loyal
customers

Targeting
 Premium customer base
 Skin Rebirth
 Stem Cell Radiance Face Treatment
 Spa treatments
 Popular customer base
 Acne, Pores, Scars treatment
 Gels, Sunscreens, Moisturizers
 Facials

POSITIONING
High Price
Less
Popular
Low Price
More
Popular

DIFFERENTIATION
 Focus on Asian skin
 Latest technology
 Researched, developed and manufactured in US
 No side effects on herbal products
 Exclusive distributorship positions with the
suppliers.
 Providing prior information about the test and
treatment

Marketing
Mix
Product
Price
Promotion
Place

SWOT in Indian Markets
STRENGTHS
 High Technology
 Cultural Affluence
 Wide variety of products
 Ranging from medium to
high prices
WEAKNESSES
 No global presence yet
OPPORTUNITIES
 Franchising
 Training institutes
 Tier II, Tier III cities
THREATS
 Existing players

Launch of BioSkin in India
 Expansion Strategy-They should expand from
Tier I by opening some center saloons and then
training staff for Tier II,III cities.
 Pricing strategy- They should focus on pricing
strategy ranging from affordable to high price.
 Promotional Strategy –Various discounts and
deals, organizing Workshops and seminars and
displaying their products in local saloons.
 Social Media Strategy-Evaluate online potential,
Maximizing online visibility and Designing a web
page especially for Indian market.

Introducing various
weight loss programs
specifically targeting
belly treatments
BioSkin expanded into
men saloons by opening
a new subsidiary
“AbsTrim Men”
Nominated for Asia Excellence
Award 2014

Awards
 Super brands 2009
 Singapore brand 2011
 2012 Asia Pacific Brands Award
 Awarded as super health brand
 Asia Pacific Beauty, Slimming & HairTrusted
Brand
 Promising SME 500, 2013
 Singapore's outstanding enterprise 2013
 Singapore's entrepreneurs award 2013

References
• http://www.beautyundercover.sg/
• http://bioskin.com.sg

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Bioskin

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