Bis presentation
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This document outlines the business plan for an amusement park in Germany that combines American roller coasters and games with German food. It aims to provide thrills and entertainment for teenage and young adult thrill-seekers from Germany and worldwide. The market is seen as unsaturated and profitable since competitors focus on children while this park will entertain teens who have disposable income and enjoy activities with friends. The eBusiness strategy involves directly marketing to customers through a transactional website, supplier advertising, customer service kiosks, and web analytics to track traffic and engagement.
Bis presentation
- 2. Products Roller Coasters Classic American Amusement Park food combined with German Food Games
- 3. What do we bring? Adrenaline and fun to Germany Provide a getaway We reinvent how to wait in line for a ride!
- 4. Analysis of Competitors Websites
- 5. Competitors
- 6. Demographics German teens and young adults aged 13-21 Thrill seekers from all over the world Parents looking for family activities
- 7. Why this Market? Unsaturated for our target demographic Other parks geared toward children More entertaining than alternatives Profitable Teenagers have two things: 1. Discretionary Income 2. Friends
- 8. eBusiness Strategy B2C Multiple Site Pages 1. Informational & Transactional 2. Supplier Advertising 3. Customer Service Kiosk Metrics 1. Click through data 2. Flash technology 3. Cookie to record traffic