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FUNDP -  March  15 th   2011 Pierre HALLEUX  Kevin ALLARD [email_address]
Agenda Bisnode Interact  Who are we ? What do we do ? Database Manager Function description Profile  Carreer @ Bisnode Interact
Agenda Bisnode Interact  Who are we ? What do we do ? Database Manager Function description Profile  Carreer @ Bisnode Interact
Bisnode Interact > Who we are ?  Bisnode regional organisation map 80 companies  18 countries  6 regions  3000 employees  500 Mio EUR turnover 10 % growth per year
Belgium, France Netherlands 6 companies  400 employees  WDM Belgium    120 Bisnode Interact    40 Spectron Business Solutions  40 WDM France    100 WDM Netherlands    100 Bisnode Interact > Who we are ? (2/3)
International Marketing Database Management  Bisnode Interact > Who we are ? (3/3)  & more !
Agenda Bisnode Interact  Who are we ? What do we do ? Database Manager Function description Profile  Carreer @ Bisnode Interact
Consumer Centric Solution Blueprint Bisnode Interact > What we do ? (1/3)
Bisnode油Interact油closed油loop油service油offering Direct油Response油 TV油ads Call油center油 marketing Custom油made油 magazines Phone油inbound油&油outbound wireless油applications油   Capture油consumer油behaviour   Link油with油identified油visitors油to油the油 single油customer油view   Derive油insights   Enable油customization Email Social油network Post油mailings油(direct油 marketing油offer) Point油of油sales Bisnode Interact > What we do ? (2/3)  Campaign Management Business Intelligence 360属 Vieuw Consumer Strategic油Reporting Multi-channels油campaign Services Pan-European Design,油build油and油host油the  360属油customer油view Data油hygiene,油integration,油 matching,油deduplication,油 enhancement油&油scoring Added油value油data油capturing Business油Intelligence  and油analytical油services ROI油driven Consultancy Strategic油 partnership Business Intelligence Campaign Management Customer  view
Business Intelligence  External  Data External  Data Customer profiling  & mapping Predictive  modelling Campaign  effectiveness Customer  segmentation Strategic油Reporting Multi-channels油campaign Services Campaign Management Design,油build油and油host油the  360属油customer油view Data油hygiene,油integration,油 matching,油deduplication,油 enhancement油&油scoring Added油value油data油capturing Customer  view Business油Intelligence  and油analytical油services ROI油driven Consultancy Strategic油 partnership Business Intelligence Bisnode Interact > What we do ? (3/3)  Marketing Database
Agenda Bisnode Interact  Who are we ? What do we do ? Database Manager Organisation Function description Profile  Carreer @ Bisnode Interact
Bisnode Interact > Organisation
Agenda Bisnode Interact  Who are we ? What do we do ? Database Manager Organisation Function description Profile  Carreer @ Bisnode Interact
Database Manager >  Function description The Bisnode Interact solution  Blueprint Design,油build油and油host油the  360属油customer油view Data油hygiene,油integration,油 matching,油deduplication,油 enhancement油&油scoring Added油value油data油capturing Customer  view Strategic油Reporting Multi-channels油campaign Services Campaign Management Marketing Database Business油Intelligence  and油analytical油services ROI油driven Consultancy Strategic油 partnership Business Intelligence Customer  view Campaign Management Business Intelligence Usage Data management environment Service Model - Account Management and support Data  Cleansing Country ETL Datamart Environment  Database access Campaign Mgt Online counting Reporting Business  Intelligence
Affinium Campaign Workflow Database Manager >  Function description
Database Manager >  Function description
Database Manager  >   Function description Ad-hoc operations Loads, counts, extracts, reports  Briefing analysis : Take & commit Job development & QA Ongoing operations Execution and check Direct client contact in collaboration with AMs Active participation with AM to tactical added value to Clients business  Changes as resource or Change Owner  Other projects (BI, migrations) as resource
Agenda Bisnode Interact  Who are we ? What do we do ? Database Manager Organisation Function description Profile  Carreer @ Bisnode Interact
Database Managers  >  profile Combination of IT aspects and client servicing 80 % IT Client contact  Combination of Team spirit and capacity to work in an autonomous way Commitment to quality, sense of ownership Skills to manage a very dynamic, and short term, planning Capacity to work in English  Eagerness to learn and to evolve
Agenda Bisnode Interact  Who are we ? What do we do ? Database Manager Organisation Function description Profile  Carreer @ Bisnode Interact
Database Managers  >  Career @ Bisnode Interact Database Manager  Onboarding plan  Junior    Autonomy    Senior  People management process  Competence management  Evolution roadmap  Database Manager to other functions
Bisnode Interact > Career @ Bisnode Interact
Bisnode Interact > Career @ Bisnode Interact
Bisnode Interact, its 温鉛壊看
Any questions ? [email_address]
Ad

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Bisnode Interact Job Days

  • 1. FUNDP - March 15 th 2011 Pierre HALLEUX Kevin ALLARD [email_address]
  • 2. Agenda Bisnode Interact Who are we ? What do we do ? Database Manager Function description Profile Carreer @ Bisnode Interact
  • 3. Agenda Bisnode Interact Who are we ? What do we do ? Database Manager Function description Profile Carreer @ Bisnode Interact
  • 4. Bisnode Interact > Who we are ? Bisnode regional organisation map 80 companies 18 countries 6 regions 3000 employees 500 Mio EUR turnover 10 % growth per year
  • 5. Belgium, France Netherlands 6 companies 400 employees WDM Belgium 120 Bisnode Interact 40 Spectron Business Solutions 40 WDM France 100 WDM Netherlands 100 Bisnode Interact > Who we are ? (2/3)
  • 6. International Marketing Database Management Bisnode Interact > Who we are ? (3/3) & more !
  • 7. Agenda Bisnode Interact Who are we ? What do we do ? Database Manager Function description Profile Carreer @ Bisnode Interact
  • 8. Consumer Centric Solution Blueprint Bisnode Interact > What we do ? (1/3)
  • 9. Bisnode油Interact油closed油loop油service油offering Direct油Response油 TV油ads Call油center油 marketing Custom油made油 magazines Phone油inbound油&油outbound wireless油applications油 Capture油consumer油behaviour Link油with油identified油visitors油to油the油 single油customer油view Derive油insights Enable油customization Email Social油network Post油mailings油(direct油 marketing油offer) Point油of油sales Bisnode Interact > What we do ? (2/3) Campaign Management Business Intelligence 360属 Vieuw Consumer Strategic油Reporting Multi-channels油campaign Services Pan-European Design,油build油and油host油the 360属油customer油view Data油hygiene,油integration,油 matching,油deduplication,油 enhancement油&油scoring Added油value油data油capturing Business油Intelligence and油analytical油services ROI油driven Consultancy Strategic油 partnership Business Intelligence Campaign Management Customer view
  • 10. Business Intelligence External Data External Data Customer profiling & mapping Predictive modelling Campaign effectiveness Customer segmentation Strategic油Reporting Multi-channels油campaign Services Campaign Management Design,油build油and油host油the 360属油customer油view Data油hygiene,油integration,油 matching,油deduplication,油 enhancement油&油scoring Added油value油data油capturing Customer view Business油Intelligence and油analytical油services ROI油driven Consultancy Strategic油 partnership Business Intelligence Bisnode Interact > What we do ? (3/3) Marketing Database
  • 11. Agenda Bisnode Interact Who are we ? What do we do ? Database Manager Organisation Function description Profile Carreer @ Bisnode Interact
  • 12. Bisnode Interact > Organisation
  • 13. Agenda Bisnode Interact Who are we ? What do we do ? Database Manager Organisation Function description Profile Carreer @ Bisnode Interact
  • 14. Database Manager > Function description The Bisnode Interact solution Blueprint Design,油build油and油host油the 360属油customer油view Data油hygiene,油integration,油 matching,油deduplication,油 enhancement油&油scoring Added油value油data油capturing Customer view Strategic油Reporting Multi-channels油campaign Services Campaign Management Marketing Database Business油Intelligence and油analytical油services ROI油driven Consultancy Strategic油 partnership Business Intelligence Customer view Campaign Management Business Intelligence Usage Data management environment Service Model - Account Management and support Data Cleansing Country ETL Datamart Environment Database access Campaign Mgt Online counting Reporting Business Intelligence
  • 15. Affinium Campaign Workflow Database Manager > Function description
  • 16. Database Manager > Function description
  • 17. Database Manager > Function description Ad-hoc operations Loads, counts, extracts, reports Briefing analysis : Take & commit Job development & QA Ongoing operations Execution and check Direct client contact in collaboration with AMs Active participation with AM to tactical added value to Clients business Changes as resource or Change Owner Other projects (BI, migrations) as resource
  • 18. Agenda Bisnode Interact Who are we ? What do we do ? Database Manager Organisation Function description Profile Carreer @ Bisnode Interact
  • 19. Database Managers > profile Combination of IT aspects and client servicing 80 % IT Client contact Combination of Team spirit and capacity to work in an autonomous way Commitment to quality, sense of ownership Skills to manage a very dynamic, and short term, planning Capacity to work in English Eagerness to learn and to evolve
  • 20. Agenda Bisnode Interact Who are we ? What do we do ? Database Manager Organisation Function description Profile Carreer @ Bisnode Interact
  • 21. Database Managers > Career @ Bisnode Interact Database Manager Onboarding plan Junior Autonomy Senior People management process Competence management Evolution roadmap Database Manager to other functions
  • 22. Bisnode Interact > Career @ Bisnode Interact
  • 23. Bisnode Interact > Career @ Bisnode Interact
  • 24. Bisnode Interact, its 温鉛壊看
  • 25. Any questions ? [email_address]

Editor's Notes

  • #2: FUNDP 16/03/2010
  • #3: Direct Marketing Role dun Database Manager ( plusieurs engagements FUNDP )
  • #4: Direct Marketing Role dun Database Manager ( plusieurs engagements FUNDP )
  • #6: 5 soci辿t辿s depuis 35 ans en Belgique BI = spin-off
  • #8: Direct Marketing Role dun Database Manager ( plusieurs engagements FUNDP )
  • #10: Direct Marketing Aider nos clients dans leur relation avec consommateur Exemple Marketing DB + intelligence + campagnes Digital Marketing
  • #11: Niveau strat辿gique : quelques projets par an
  • #13: 3 teams de 6 DBM + 1 Manager
  • #15: DBM = Customer View + Campaign Management = Input and Output operations Environnement technique : Sybase + Unix + Tools
  • #18: IT = 80 % du temps
  • #23: 3 teams de 6 DBM + 1 Manager