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Building Business Idea
IT Entrepreneurship
John Oh, KAIST
Idea Presentation
One Minutes Elevator Pitch
 Problem
 Management Team (Needed)
 Disruptive Innovation
 Market Size - Who is replaced?
 Example
 2010 Rice University Business Plan Competition winner
 GlobalVenture Labs Investment Competition 2013 winner
 https://youtu.be/TALxRFHOZfU
Y Combinator
 http://www.ycombinator.com/
 Y Combinator created a new model for funding early stage startups.
 Twice a year, they invest a small amount of money ($120k) in a large number of startups (most
recently 107).
 http://www.ycombinator.com/howtoapply/
 Y Combinator is accepting applications for theSummer 2019funding cycle. It will take place
inMountain View, CAfromJuneAugust2019.
 Submit yourapplicationonline by8 pm PT on March 25..
 OnApril 16, by 10PM, Y-Combinator invites the groups that seem most promising to meet
them in Mountain Viewin late April. Well They reimburse reasonable travelexpenses.
Request for Startups(2019)
http://www.ycombinator.com/rfs/
1. A.I.
2. Bio
3. Brick and Mortar 2.0
4. Carbon Removal Technologies
5. Cellular Agriculture and Clean Meat
6. Cleaner Commodities
7. Computer Security
8. Diversity
9. Education
10.Energy
11.Enterprise Software
12.Financial Services
13.Future of Work
14. Healthcare
15. Improving Memory
16. Longevity and Anti-aging
17. One Million Jobs
18. Programming Tools
19. Robotics
20. Safeguards Against Fake Video
21. Supporting Creators
22. Transportation & Housing
23. Underserved Communities
24. Voice Apps
25. VR and AR
Idea Presentation
Kickstarter, Shark Tank
 Kickstarter style presentation
Example: Pebble raises $6M for color smart watch
https://youtu.be/Q8Xtl9FtE58
 Shark Tank style presentation
Example: Shark Tank Biggest Offer Ever $30 Million Turned Down - Coffee Meets Bagel
https://youtu.be/kVB4B5XxLjg
https://youtu.be/QMEGbJElRoU
Biz idea2019
Products or
Services
Markets and
Customers
Management
Teams
Business
Plan
Financing
Five Elements of Start-Up Success
Biz idea2019
The Income-Substitution
Wealth-Creation Spectrum
Business size
small large
slow
fast
Income
Substitu-
tion
Wealth
BuildingGrowth
rate
Business Size, Risk, and Reward
P(survival) = 1.0 - p(failure)
Low 0.3 0.5 0.7 High
LowMediumHigh
Risk
P(Survival) is inversely proportional to risk
Retail stores
Technology-based products
(high-growth objective)
Technology-based
consulting
(low growth
objective)
P(failure)
High 0.7 0.5 0.3 Low
Reward
LowHighLow
It All Starts with an Idea
from The Ultralight Startup - Launching a business without clout or
capital, Jason L. Baptiste (2012)
 Find a problem that needs to be solved
 It doesnt have to be sexy to make a money
 You dont have to new, you just have to be better
 Do something that have to be impossible
The Largest Scale Entrepreneur of History?
 Steve Jobs
 Bill Gates
 Henry Ford
 Andrew Carnegie
 Elon Musk
 譯殊
 企豌
 Gaius Julius Caesar (Classical Latin: [鼻a.i.s
ju.li.s kae妙.sar]; 13 July 100 BC  15 March 44
BC) was a Roman statesman, general notable
author of Latin prose, and entrepreneur.
Key Clue
 Market: world, citizen of global Roma
 Team: Multi-national, multiracial
 Product & Service: innovative (military) strategy, political model, military
and civil engineering technology, new business model
 Financing: enormous debt 鍖nancing
 Plan: Roman Empire (inherited to Octavius after his death at BC44)
Biz idea2019
Biz idea2019
一覿襯 豌伎 譬 襷れ 瑚唄觜 蠍豐 伎
一 3,874,167 20,889,257 5,311,197,341 677,810,168 564,308,640 349,422,073
,		覦	伎 3,288 39,488 10,933,818 1,376,630 1,205,332 581,190
蟯 2,006 15,663 3,814,232 675,732 537,323 376,766
譟一 413,849 4,042,960 1,693,785,181 176,309,300 141,444,774 128,666,303
蠍,	螳,	讀蠍	覦	 1,956 74,888 148,287,595 5,990,285 4,883,569 13,210,845
	揃	蠍磯	豌襴,	襭	覦	蟆暑概 7,932 84,336 16,550,260 3,564,984 2,927,280 909,261
蟇伎れ 133,797 1,317,337 342,546,358 56,383,778 47,728,696 14,432,107
襷	覦	襷れ 1,015,074 3,129,260 1,112,296,499 71,180,521 58,288,422 55,404,925
伎 379,431 1,096,392 179,930,481 27,407,925 22,471,748 15,439,933
覦	覦	 710,699 2,118,353 119,774,254 20,328,266 18,456,861 16,101,876
豢,	,	覦″旧	覦	覲伎觜れ 42,425 562,946 143,698,337 28,402,924 22,886,242 9,943,876
蠍	覦	覲危 42,131 742,974 760,883,346 39,517,823 30,746,461 38,592,820
覿一	覦	 146,432 526,855 106,445,076 12,047,363 10,250,931 11,749,028
覓,	螻狩	覦	蠍一	觜れ 102,702 996,374 181,501,047 40,012,693 33,222,999 7,719,165
り襴	覦	讌	觜れ 51,574 1,069,245 59,634,181 29,656,708 25,651,715 2,574,620
螻糾概,	蟲覦	覦	覲伎	 12,364 687,969 105,602,755 41,257,305 34,803,789 0
蟲	觜れ 175,349 1,559,792 114,747,139 59,137,226 52,179,635 4,410,755
覲願唄	覦	覲旧	觜れ 132,553 1,503,360 108,677,429 44,307,880 38,938,380 15,631,329
,	ろ豸	覦	螳蟯	觜れ 101,063 366,834 43,715,531 6,247,017 5,310,980 5,649,242
	覦	豌,	襴		覦	蠍壱	螳	觜れ 399,542 954,231 58,373,822 14,005,808 12,373,503 8,028,032
2015 蟆曙豐譟一(糾豌)
Case Discussion
 HBSP Case 9-812-122, Noam Wasserman,Assembling the Startup Team.
 Describe your dream business.
 Describe yourself. What will be your role in the team?
 Who are the people whom you would like to have as a cofounder or
startup team member?
 How are you going to compensate them?

More Related Content

Biz idea2019

  • 1. Building Business Idea IT Entrepreneurship John Oh, KAIST
  • 2. Idea Presentation One Minutes Elevator Pitch Problem Management Team (Needed) Disruptive Innovation Market Size - Who is replaced? Example 2010 Rice University Business Plan Competition winner GlobalVenture Labs Investment Competition 2013 winner https://youtu.be/TALxRFHOZfU
  • 3. Y Combinator http://www.ycombinator.com/ Y Combinator created a new model for funding early stage startups. Twice a year, they invest a small amount of money ($120k) in a large number of startups (most recently 107). http://www.ycombinator.com/howtoapply/ Y Combinator is accepting applications for theSummer 2019funding cycle. It will take place inMountain View, CAfromJuneAugust2019. Submit yourapplicationonline by8 pm PT on March 25.. OnApril 16, by 10PM, Y-Combinator invites the groups that seem most promising to meet them in Mountain Viewin late April. Well They reimburse reasonable travelexpenses.
  • 4. Request for Startups(2019) http://www.ycombinator.com/rfs/ 1. A.I. 2. Bio 3. Brick and Mortar 2.0 4. Carbon Removal Technologies 5. Cellular Agriculture and Clean Meat 6. Cleaner Commodities 7. Computer Security 8. Diversity 9. Education 10.Energy 11.Enterprise Software 12.Financial Services 13.Future of Work 14. Healthcare 15. Improving Memory 16. Longevity and Anti-aging 17. One Million Jobs 18. Programming Tools 19. Robotics 20. Safeguards Against Fake Video 21. Supporting Creators 22. Transportation & Housing 23. Underserved Communities 24. Voice Apps 25. VR and AR
  • 5. Idea Presentation Kickstarter, Shark Tank Kickstarter style presentation Example: Pebble raises $6M for color smart watch https://youtu.be/Q8Xtl9FtE58 Shark Tank style presentation Example: Shark Tank Biggest Offer Ever $30 Million Turned Down - Coffee Meets Bagel https://youtu.be/kVB4B5XxLjg https://youtu.be/QMEGbJElRoU
  • 9. The Income-Substitution Wealth-Creation Spectrum Business size small large slow fast Income Substitu- tion Wealth BuildingGrowth rate
  • 10. Business Size, Risk, and Reward P(survival) = 1.0 - p(failure) Low 0.3 0.5 0.7 High LowMediumHigh Risk P(Survival) is inversely proportional to risk Retail stores Technology-based products (high-growth objective) Technology-based consulting (low growth objective) P(failure) High 0.7 0.5 0.3 Low Reward LowHighLow
  • 11. It All Starts with an Idea from The Ultralight Startup - Launching a business without clout or capital, Jason L. Baptiste (2012) Find a problem that needs to be solved It doesnt have to be sexy to make a money You dont have to new, you just have to be better Do something that have to be impossible
  • 12. The Largest Scale Entrepreneur of History? Steve Jobs Bill Gates Henry Ford Andrew Carnegie Elon Musk 譯殊 企豌 Gaius Julius Caesar (Classical Latin: [鼻a.i.s ju.li.s kae妙.sar]; 13 July 100 BC 15 March 44 BC) was a Roman statesman, general notable author of Latin prose, and entrepreneur.
  • 13. Key Clue Market: world, citizen of global Roma Team: Multi-national, multiracial Product & Service: innovative (military) strategy, political model, military and civil engineering technology, new business model Financing: enormous debt 鍖nancing Plan: Roman Empire (inherited to Octavius after his death at BC44)
  • 16. 一覿襯 豌伎 譬 襷れ 瑚唄觜 蠍豐 伎 一 3,874,167 20,889,257 5,311,197,341 677,810,168 564,308,640 349,422,073 , 覦 伎 3,288 39,488 10,933,818 1,376,630 1,205,332 581,190 蟯 2,006 15,663 3,814,232 675,732 537,323 376,766 譟一 413,849 4,042,960 1,693,785,181 176,309,300 141,444,774 128,666,303 蠍, 螳, 讀蠍 覦 1,956 74,888 148,287,595 5,990,285 4,883,569 13,210,845 揃 蠍磯 豌襴, 襭 覦 蟆暑概 7,932 84,336 16,550,260 3,564,984 2,927,280 909,261 蟇伎れ 133,797 1,317,337 342,546,358 56,383,778 47,728,696 14,432,107 襷 覦 襷れ 1,015,074 3,129,260 1,112,296,499 71,180,521 58,288,422 55,404,925 伎 379,431 1,096,392 179,930,481 27,407,925 22,471,748 15,439,933 覦 覦 710,699 2,118,353 119,774,254 20,328,266 18,456,861 16,101,876 豢, , 覦″旧 覦 覲伎觜れ 42,425 562,946 143,698,337 28,402,924 22,886,242 9,943,876 蠍 覦 覲危 42,131 742,974 760,883,346 39,517,823 30,746,461 38,592,820 覿一 覦 146,432 526,855 106,445,076 12,047,363 10,250,931 11,749,028 覓, 螻狩 覦 蠍一 觜れ 102,702 996,374 181,501,047 40,012,693 33,222,999 7,719,165 り襴 覦 讌 觜れ 51,574 1,069,245 59,634,181 29,656,708 25,651,715 2,574,620 螻糾概, 蟲覦 覦 覲伎 12,364 687,969 105,602,755 41,257,305 34,803,789 0 蟲 觜れ 175,349 1,559,792 114,747,139 59,137,226 52,179,635 4,410,755 覲願唄 覦 覲旧 觜れ 132,553 1,503,360 108,677,429 44,307,880 38,938,380 15,631,329 , ろ豸 覦 螳蟯 觜れ 101,063 366,834 43,715,531 6,247,017 5,310,980 5,649,242 覦 豌, 襴 覦 蠍壱 螳 觜れ 399,542 954,231 58,373,822 14,005,808 12,373,503 8,028,032 2015 蟆曙豐譟一(糾豌)
  • 17. Case Discussion HBSP Case 9-812-122, Noam Wasserman,Assembling the Startup Team. Describe your dream business. Describe yourself. What will be your role in the team? Who are the people whom you would like to have as a cofounder or startup team member? How are you going to compensate them?